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Be Fruitful and Multiply Yourself

iStock_000000755734XSmallPEOPLEYou can’t be in more than one place at a time. Physically speaking, it’s impossible, yes? Now let’s think outside the box a little bit and prove that we can and must find ways to multiply ourselves in order to have real financial impact on our lives.

I’m talking about the use of leveraging. A lot of you are familiar with it, yet I often find that many people out there don’t fully appreciate its importance. It’s one of those terms that get bandied about in the business world so often that people take it for granted, one of those “Here we go again” terms. Yet, a huge part of financial success building is leveraging.

It simply means doing more with less. The idea is to work smarter not harder, getting more done and delivering more value with less of your time and energy. You know you’re leveraging to maximum advantage when you’re away from the things you don’t enjoy and are doing what you really love to do. That means you’ve changed your blueprint about what’s available for you in your life, where you can be and how you play the game.

How does this apply to the average person? It means knowing that you can start a business with little or none of your own money. It means delegating as many tasks as possible to others. It means using other people’s talents, skills, contacts, abilities and resources for mutual advantage. You’re good at whatever you do, but other people are better than you in other areas.

Do what you’re good at and let others do what you’re not good at.

After you’ve gotten over the blueprint barrier, the next step is coming up with what will maximize your ability to leverage a talent, product, or idea. Can you create a book, program or a technology, and license it for royalties? That’s one of the easiest ways to generate easy, lucrative, passive income.

When it comes to leveraging, though, you’re not just maximizing other people’s skills and resources. You also want to get more out of yourself. That means enhancing your business knowledge and developing yourself personally. Be a constant learner. The best form of leveraging is self-education. When you know certain things and develop yourself, you put that into action. If you’re not doing something with it, your knowledge becomes useless, it stagnates, and you start to feel bad about yourself. Who needs any more of that?

If you really want to take it to the next level, leverage yourself by increasing your health, stamina and energy in addition to anything business related. Be in shape. “I don’t have time” can be too easy of an out from taking care of you. However, a person can think that they don’t have time to work out—implying that they don’t want to ‘waste’ time—but think about how much more they can get out of their time instead of feeling fatigued and drained, tempted to “vegge out” (i.e. waste time) when they really could have more energy to keep going.

In general, leveraging means managing your time effectively so you do the right things instead of just doing things right. Less turns into more; more you, more money, and more of what you really want out of life.

 

Exercise:

Think of just ONE THING right this minute that you could leverage.  What’s that one thing that you know you should not be doing because it is not a good fit for your skills and time?  Give it to someone else that is better suited to take it on.  Act now to get your “leverage momentum” moving forward!

How to Be More Than Just Interesting

Stand OutAs you might have noticed in recent blogs, I’ve been talking about some of the actual aspects of business rather than the mind of the millionaire side. The concepts of both the tactics of business and the psychological prerequisites can’t be summed up in a few pages of blogging.

However, your feedback has been great as usual. I’m thrilled to see some of you exchanging questions and ideas on these really complex subjects, so I thought I’d keep it going by focusing on marketing a little bit more—something that’s so easy to know is a necessary thing to get right, but not always so easy to execute effectively.

Last week we looked at making clear, concise statements in a marketing message. To go into some more detail, there are four basic elements that make a message highly effective: attention, interest, desire, and action. If you cover those four elements, you’ll build success more than most others.

For now let’s focus on interest because gaining a prospective customer’s interest will play a huge part in the other three elements. Interest has to come at the beginning of the message. If you don’t hook them immediately after you’ve got their attention, they’re gone.

So what gets people’s interest? That one’s easy enough: pleasure and pain. No matter what we’re doing in life, it has to do with either finding ways to increase pleasure or avoid pain. These are mind-based motivators with some emotional elements attached as well.

A pleasure-based opening for a marketing message is actually very simple. You’re capturing interest based on a positive benefit. For example: “Get ripped fast!” The message: get in shape. The benefit: it can happen quickly.

You definitely want to point out benefits, but research shows that messages about how to avoid pain have a much more profound effect on sales than the pleasurable benefits of your product or service. Pain-based marketing can triple a business’s income. Pain-based messages identify a problem and then offer remedies. It’s the problem-solution opening.

There are three types of problem-solution openings:

  1. You-based
  2. Me-based
  3. Them- or People-based problem

An example of the You-based opening: Do you have [fill in the blank] problems? What you’re implying in just a few words is that if the prospective customer had been looking, they’d have already found a solution by now. Your solution could be just that more appealing.

The Me-Based opening tells your own story or that of your client’s. Telling the story of how I went from one failed business to another, then becoming a millionaire adds credibility—“I’ve been where you are.”

 

The Them-based problem-solution creates an instant line of connection whereby you ask the prospective customer a question and they can identify with it immediately, kind of like Seinfeld doing a stand-up about common things that everybody can identify with yet may not think about too often. For example: “You know how so many people today are stressed about their retirement savings? Well there’s an amazing informational product out there that’s helping thousands of people right now…

As an exercise, write five openings for a marketing message: pleasure-based; pain-avoidance-based; You-based; Me-based story; Their problem (“You know how …?”).  One great place to start is with your headlines—because if you can get your reader to notice you via your headline, you’re success rate of capturing their attention to actually read your message skyrockets.

Here’s a great resource to help you become a master at crafting headlines: https://www.copyblogger.com/magnetic-headlines/

Anyone can come up with dozens of these messages, but your challenge is to be more than just interesting. Be absolutely convincing. Be creative, effective, productive, and then be rich!

Tell me your thoughts.  Have you had great success with crafting messages that work?  Let us all know your strategies.  Have you struggled in this area?  Share your challenges here and let our online community support you and give you ideas to move you in the right direction.

 

Have You Looked at Your Marketing Lately? (Here’s Why You Should)

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Without effective marketing, how will enough people get to know you, your business or your product in order to buy from you in the first place?

It’s basic, but there’s never a shortage of examples of bad marketing.

Here’s part of the reason why…

Think about a time when you were in a conversation with someone and it seemed to just go on and on. You want to be polite, but you’re losing interest. You find yourself drifting and daydreaming. Eventually, you’re just looking for a way out!

Is it because the other person doesn’t have anything of value to say?

Not necessarily, because a good communicator can make almost anything sound interesting. Not only that, a really good communicator makes the other party want to hear or experience more.

A lot of the time, we lose interest because the other person goes off on tangents and we’re really not sure of what they’re talking about. If we can’t identify what their point is, then how can we respond?


Here Are Some Elements You Need To Pay Attention To For Your Marketing Strategy:

1. Have A Clear Message

Like an engaging conversation, having a clear message is the first crucial element of effective marketing.

The difference is that in marketing you have even less time to capture your prospect’s interest.

Get to the point! Otherwise — like a boring conversation — bad marketing makes people turn the channel, change the station, flip the page, or navigate to a different website.

2. Articulate What You Do

One of the most essential skills you can have is a way to articulate what you do in a powerful, clear, concise and attractive manner.

Clarity is important because it leads to power, both yours and your customers’. It lets them understand exactly what it is you can do for them, and gives them the feeling of being empowered in making the choice to go with you because your message spoke to their needs.

3. Create Your Sound Bite

And the presentation doesn’t have to be award-winning.

Here’s a great example:

Think about that commercial for “HeadOn,” the headache pain reliever. It would just say the same thing over and over, “HeadOn, apply directly to the forehead.”

Most people found that commercial really annoying, yes? Well, it was SO effective, it made $6.5 million in sales in 2006, and as it turns out, the stuff hasn’t even been proven to really work!

What your business needs is a sound bite, a short message said over and over again throughout your marketing material and communications.

These can be in your brochures, online promotions, sales presentations, media appearances, etc. Having a product that actually does what you say it’s going to do, obviously, would do nothing but even better things for your business.

4. Take Action

The formula for success is easy.

First, you learn and then you do, then you learn some more, then you do more. You complete this cycle over and over and over again.

So if you’re not familiar with the top three points of this lesson, then I want to invite you to join me on my upcoming free web class, The 500 Million Dollar Secret, where I’m going to walk you through several exercises to help you complete these areas of your marketing strategy and give you exactly what you need to get rich in business. Good or good?!

Click here to register for the class and select a date and time that works best for you. See you there!

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How about your experiences with marketing? Any success stories? Things that didn’t work so well? How has social media marketing changed the game for you?

Let us know how marketing did or did not work for you and what we can all learn by leaving a comment below.

For Your Freedom,