The Business of Life

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It’s human nature to separate our lives into parts for convenience sake, so there’s a difference between work and family, for example. But sometimes these distinctions disrupt what would otherwise be an integral unity. Treating employees like family can go a long way toward your bottom line through their loyal, caring and purposeful efforts. Values… Read more »

The Secrets to Believe and Succeed

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Sometimes it’s easy to tell when someone isn’t certain of something or maybe harmlessly fibbing when you ask them a question and they give you an answer you don’t believe. Not that it’s always a big deal—like asking someone “Are you sure,” and they answer, “Yeah,” kind of like they’re asking a question, not stating… Read more »

Your Marketing Thumbprint

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So you’ve found your small pond, your niche—or “nitch.” You’ve identified how you’re going to be that unique fish, how your colors and your dorsal fin designs and fish eyes are going to hypnotize everybody else in the pool. Awesome! But you have to be responsible enough to know that just because you stand out… Read more »