It’s human nature to separate our lives into parts for convenience sake, so there’s a difference between work and family, for example. But sometimes these distinctions disrupt what would otherwise be an integral unity. Treating employees like family can go … Continue reading
Sometimes it’s easy to tell when someone isn’t certain of something or maybe harmlessly fibbing when you ask them a question and they give you an answer you don’t believe. Not that it’s always a big deal—like asking someone “Are … Continue reading
Once you know who your market is and what you want to tell them, now you have to know how you’re going to reach them in a way that doesn’t cost you an arm and a leg. There are dozens … Continue reading
So you’ve found your small pond, your niche—or “nitch.” You’ve identified how you’re going to be that unique fish, how your colors and your dorsal fin designs and fish eyes are going to hypnotize everybody else in the pool. Awesome! … Continue reading