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Playing Bigger In Life… Stop “Attracting”and Start Creating!
In most people’s minds, work means getting a “job. ” The thing is I get comments from people all the time who complain about their jobs, or really just frickin’ hate their job, or are looking for a better one, or a job that actually allows them to use the skills and passions they want to use, etc.
It’s like, “I’m sorry, did you confuse me for a recruiter?” I’m not the guy to give advice on how to find a better job. I’m the guy that’s gonna tell you to stop trying to earn a living!
If you keep trying to earn a living, that’s exactly what you’re going to get! You’ll earn a minimum standard and you’ll never get rich. You’ll never get wealthy.
What are you waiting for … “to attract your dream job”? That’s so … 90’s and 2000’s, folks. Get with it! Don’t “attract” your dream job … frickin’ create it!!! What are you looking for here? Jeez!
Look, in a climate where you could get yourself into some trouble for telling things like it is, some of this stuff may hit close to home, and that’s okay. I’m not here to judge or belittle anyone, especially when this stuff is so common, where lots of folks are just scraping by to “earn a living.” You’re reading this because you want more, because you’ve got something in you that wants to play bigger.
So play big, and it doesn’t frickin’ matter what it is you do. If you’re a trainer, train! For goodness sake, you don’t need a job for that! You need to have your own business. Your own business could be a contractor for a company if you want, but if you’re a trainer, you don’t need to work for somebody else.
How do you know what to train and what your message is? It’s simple:
(1)How can you best help people and solve problems? Come from what they want and what you could help them with.
(2)Wants versus needs. Does everyone need disaster preparedness? Yes, for sure. Do they want it? No. Nobody cares until something happens. If you want to make money once every decade when disaster hits, fine. Other than that, that’s not what they want to be focusing on. Think about what they want, not just what you want them to have.
Get specific on a specific problem that you can help people with now. Stop beating around the bush. Go for something that’s in demand, not just stuff that you know.
Stop piddling around with petty cash, everybody. Play bigger. Think bigger. Find people with an audience. Get on stages that have 300, 500 or 1,000 people. Get on those stages. How? Put together a program or a talk. Make sure it’s different. Start with having one thing that really helps people.
If you’ve got information, a talk, a seminar, a workshop or just a methodology that can help somebody, put it out there in an organized format. Get in front of a lot of people, teach what you need to teach, tell what you’ve got, and then have them get a hold of you.
How do you think I would feel if I walked into a room where there were five or six participants? Not so great. I’d still do the same event, but I’d think to myself, “What the hell is wrong here? I don’t want five. I want 500. I don’t want 500. I want 5,000.”
You don’t have to wait to get to that point, either. Whatever you got going now, you should be able to do one thing to double your clients in one week. Get on media. Get in a magazine. Write a frickin’ article. Do something that exposes you.
Play bigger and don’t wait!
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