When we get frustrated by our conditions, we inevitably end up becoming frustrated with ourselves. It can take us over and we tend to run with it. It can creep into every aspect of our lives, from how we relate to the people around us, to how it will impact our business.
If the frustration builds for too long, pretty soon we might forget altogether what the hell we were frustrated at in the first place, yes?
This happens in business all the time, especially when in the early stages of the business, cash flow can fluctuate maddeningly, which then leads to all other kinds of frustrations from payroll to profits.
There’s an energy attached to frustration that sucks the life out of your business, and if you’re not dealing with this as a business owner, it’s only going to go downhill from there.
Moving back away from whatever the problem is, step one toward a solution is simply being able to classify your frustrations. Is it with your team? Your results? A process that doesn’t seem to flow efficiently?
Some typical early-stage business frustrations include time (there never seems to be enough of it), feeling like you’re too bogged down with menial detail-work instead of bigger-picture tasks, or relying on people to get things done that don’t follow through. Just to name a few.
This is where the importance of systemizing your business processes plays a huge role. First you name your frustration, and then you develop the system to address it.
So if you’re having problems with freeing up your time yet ensuring that essential tasks still get done, then the real problem is the absence of a system that will hire the right people rather than you doing it all yourself. That way, not only is your time freed up, but the right people will also help micromanage the way processes continue to develop and flow.
The good news is that frustrations within your business are fairly easy to identify and deal with, though they may take time. Inner frustrations, on the other hand, not only take more time and energy to deal with, but may also be harder to identify in the first place. You could be mad at yourself because you’ve done something poorly for so long, and you get frustrated about not seeming able to turn the corner. Or worse, you externalize that frustration toward everybody else—the customers, the suppliers, the vendors, the client; everybody but yourself.
We know the power of blueprints, so we won’t address that here.
When it comes to outer frustrations that we can identify, though, the questions are much simpler. What’s my frustration? What’s the gap in the system? What system is missing altogether?
If your frustrations begin with ‘I’, it’s about you. It’s inner directed. If it’s about ‘them’ or ‘those people’ or ‘those lousy clients’ or ‘those suppliers’ or ‘that lousy machinery’ or ‘that way' of doing something, it can then be addressed systematically and objectively.
What do you think? Have you experienced similar or even different kinds of frustrations, and how did you address them? Did systemizing play a role? Leave me a comment and let me know your experiences and how you overcome those frustrations (or are still working on identifying/overcoming them).
For Your Freedom,
When people are at your website, you’ve gotten through the creation of interest, credibility, and rapport. They believe in you. They’re ready to order from you, trusting enough to give up serious information. You’re not some guy in boxer shorts in some basement stealing credit cards. They don’t know who you are. You’re a webpage, but you’ve satisfied that most important question to the casual web surfer—what’s in it for me?
Now you have to convince them to buy something. Make an incredible, compelling offer, and then get them to fill out an order form or checkout or whatever. You have to ease understandable objections but having a secured site (Whatever the costs do it! You don’t want to be the site that was hacked or broken into for credit card info. It’s hard to recoup from that if you’re not one of the giants).
Once they’re convinced, you want them to fill out the whole order form that’s user-friendly, simple, yet detailed. What did they order? Is it a product that is used consistently? If so, about when would you expect this customer to be most open to buying this product again, and maybe something else, something that costs even more?
Here’s where the backend marketing starts. Great customer service and reliable producers and movers are musts, but your marketing costs are absolutely zero in terms of your ability to follow with hundreds, thousands, hundreds of thousands of people (depending on the product/service). By having a system in place that captures key information, that database becomes your genie for when you are most likely to make your next sales. You can literally predict about how much money you’ll make at intervals you determine.
Let’s say you have a repetitive product like vitamins. You sell a bottle of Vitamin C to one customer that amounts to a 45-day supply. Guess what they’re going to get 30 days later? On your order form you’ve captured name, email, product, date, all the key data you can manipulate any way you like to automatically kick a personalized email to that customer when they’re most likely to by that again. Throw in a 10 percent discount. Make them an offer hard to refuse.
Now think about the up-sell, and the limitless people you can reach on the web. And what did that cost? Zero. Nothing. Nada. Zilch. No time at all. It’s done automatically. If 10,000 people order today, 10,000 people are going to get an email 30 days from now to remind them of that.
Think you’re going to get any extra business from that? And even if you don’t, so what? It’s free! It didn’t cost anything to do it. If it didn’t work, just fix the content of the email, go back and do it again. It’s so easy and simple, the power of Net. That’s backend marketing.
Once you have that email address, it’s free to market to them forever. Backend marketing is the key to online business. The old way of backend marketing meant sales aggressive sales calls or mailing catalogues, both expensive. By email, you can reach as many people as you can bear and do it free all the time.
And this doesn’t just apply to strictly online businesses. Next month we’ll look at how a few extra seconds of effort with your in-store customers means the beginnings of a database and more sales!
When we get frustrated by our conditions, we inevitably end up becoming frustrated with ourselves. It can take us over and we tend to run with it. It can creep into every aspect of our lives, from how we relate to the people around us, to how it will impact our business.
If the frustration builds for too long, pretty soon we might forget altogether what the hell we were frustrated at in the first place, yes?
This happens in business all the time, especially when, in the early stages of the business, cash flow can fluctuate maddeningly, which then leads to all other kinds of frustrations from payroll to profits.
There’s an energy attached to frustration that sucks the life out of your business, and if you’re not dealing with this as a business owner, it’s only going to go downhill from there.
Moving back away from whatever the problem is, step one toward a solution is simply being able to classify your frustrations. Is it with your team? Your results? A process that doesn’t seem to flow efficiently?
Some typical early-stage business frustrations include time (there never seems to be enough of it), feeling like you’re too bogged down with menial detail-work instead of bigger-picture tasks, or relying on people to get things done that don’t follow through. Just to name a few.
This is where the importance of systemizing your business processes plays a huge role. First you name your frustration, and then you develop the system to address it.
So if you’re having problems with freeing up your time yet ensuring that essential tasks still get done, then the real problem is the absence of a system that will hire the right people rather than you doing it all yourself. That way, not only is your time freed up, but the right people will also help micro-manage the way processes continue to develop and flow.
The good news is that frustrations within your business are fairly easy to identify and deal with, though they may take time. Inner frustrations, on the other hand, not only take more time and energy to deal with, but may also be harder to identify in the first place. You could be mad at yourself because you’ve done something poorly for so long, and you get frustrated about not seeming able to turn the corner. Or worse, you externalize that frustration toward everybody else—the customers, the suppliers, the vendors, the client; everybody but yourself.
We know the power of blueprints, so we won’t address that here.
When it comes to outer frustrations that we can identify, though, the questions are much simpler. What’s my frustration? What’s the gap in the system? What system is missing altogether?
If your frustrations begin with ‘I’, it’s about you. It’s inner directed. If it’s about ‘them’ or ‘those people’ or ‘those lousy clients’ or ‘those suppliers’ or ‘that lousy machinery’ or ‘that way' of doing something, it can then be addressed systematically and objectively.
What do you think? Have you experienced similar or even different kinds of frustrations, and how did you address them? Did systemizing play a role? The Millionaire Mind Community wants to hear from you!
Register for a Millionaire Mind Intensive near you HERE
There was a study out a few years ago that said 80% of millionaires are self-made. That is, they didn’t inherit their millions, and they didn’t win the lottery. They literally started out wanting to be a millionaire—like everybody else—but found a way to earn their millions.
Ten percent of self-made millionaires are people who work for self-made millionaires. They join a company like Apple when it’s small and grow financially and professionally with the company. Only about 8-9% of millionaires are professionals like doctors, lawyers, architects, engineers, athletes, entertainers and such. Inheritors represent about another 1 percent. These are ballpark figures.
For a vast majority of millionaires, the one skill they had in common that made them millionaires was simple: the ability to sell something at a higher price than it costs them to produce.
So for you, the purpose of a millionaire-making enterprise is to create customers in a cost effective way, and your job is to innovate what you’re selling and market it. Those are the only two things that create customers: to find newer, better, faster, cheaper ways to help people achieve their goals or get what they want, and to let as many people know about it as possible.
The measure of the success of a business is customer satisfaction. If your customers are pleased, you’ll know because you’ll still be in business. When you realize, “It’s not about me, it’s about the customer,” you become focused on that, not ‘How can I rip them off, how can I get the money and run, how can I get them to buy once and never buy again.’
Once you have learned how to build a successful business, you can use the same principles to build business after business after business. That’s how millionaires stay millionaires.
Yet, here’s another sobering fact: a vast majority of businesses go broke in the first three to five years. Businesses started by people with no experience go broke more often than not. Businesses started by people with experience succeed 90% of the time or more.
People starting out don’t know how to sell; they don’t know how to satisfy customers; and they don’t know how to create and keep customers.
The good news is all business skills are learnable. When you realize that there are certain things successful people do over and over again—and if you can learn what they are and do them yourself over and over again—you’ll eventually get the same result.
People will say, “Well, I’m not very good at selling.” Get over it! You may not be very good at it, but it’s a learnable skill.
So what is the highest paid work in our society, for most people? It’s not doctoring, or lawyering, ball playing, or singing. It’s thinking.
Think, “What can I sell that I’m passionate about but also adds value to other people’s lives in some kind of way, and how can I do this profitably?”
The customer may not always be right, but never let them know that. You want raving fans. You want supporters. You want critics who care. You want to see those people again and again. Like any relationship, it’s not only about you and what you get out of it. It’s building and sustaining rapport while your profits soar to millionaire heights.
