Skip to main content
Select Language:

Tag: Harv Eker

Older posts

The Four Most Important Words In Marketing

Posted on by 77
man drinking coffee using computer

“If I could teach my children only one thing, it would be the skill of marketing. For with that skill, they could be successful at anything they chose for the rest of their lives.”

That’s a quote from financial advisor Howard Ruff. It speaks for itself — if you can market yourself, you will always have potential buyers for whatever it is you have to offer.

This is what scares so many people, though. They think you have to know everything about marketing in order to be good at it.

I’m gonna let you in on a little secret:

I don’t know everything about marketing, not by a long-shot! I don’t have time to know everything, nor do I need to, nor do you!

However, there are some critical secrets to great marketing and that includes the four most important words in marketing.


The Four Most Important Words In Marketing

1. PRESENTING

You’ve got to let people know what you have — your Unique Selling Proposition.

Without marketing, nobody knows that you or your product exists. If they don’t know about it, they can’t buy it.  And if they don’t know why they might want it, they certainly won’t.

2. POTENTIAL

Make sure there is a real possibility of a transaction happening.

If they can’t or won’t buy it, you make no money.

3. EAGER

Create desire for your product or service.

At its most basic, marketing is presenting products or services to potential consumers to make them eager to buy from you. It’s about the psychology of putting yourself in front of others effectively and creatively.

4. BUY

If people don’t buy your product, all this is for naught.

Sometimes it helps to go back to the basics, especially core basics. This has to be engrained in every cell in our bodies


Marketing Equals Money

Marketing equals money, and this principle works for all businesses!

If you are a great marketer, chances are you will make great money. And if you are a poor marketer, chances are you will struggle financially.

The good news is marketing is a learnable skill and there aren’t that many different strategies and principles that you need to know to become an expert at marketing. You just need to know the right elements that will have the biggest impact on your business and your bottom line.

Which is why I created my free web class, The 500 Million Dollar Secret, to give you the key elements I used to get rich.

Click here to register for the class and select a date and time that works best for you. See you there!

The_80/20_Principle

How great that you can live your mission and not ever worry about how you’re going to make money! What does or will that look like for you? Share your thoughts with me in the comments below!

For Your Freedom,

Make It Clearly Important

Posted on by 68
important badge

That’s the easy part—it only seems difficult sometimes if we feel guilty about wanting what we want or scared of what others might think. Once you get over stuff like that, knowing what you want isn’t that hard.

Among the many things we all want in life, more money tends to be in the Top 5. Money makes life a little easier, at least financially. You can do more things with more money. That leads to another connected want on most everyone’s list—greater happiness, which includes less stress about financial security, more personal time, more freedom, greater joy.

These are things that lots of people say they want, but most people aren’t financially secure and barely get by while working jobs. This job might be “more money” than they were making before, but is that the road to financial freedom or simply retirement, and how long will it take to get there playing the money game like we were taught?

And is that a joyful way to live?

That second key to getting what we want in life is the “Why”: why do you want what you say you want? Does it really mean something to you? Is that someone else’s imposed thoughts echoing in your head or your own, from your spirit?

I always wanted to be free. I love doing what I do, but the worst thing I could think of is being forced to do this. I wouldn’t love it anymore. People just don’t like to be forced to do things. You want to do it from choice.

That choice has to be backed by reasons that are honest, true and excite you to your core, like a kid who can’t stop jumping up and down and clapping in anticipation of pure joy.

In my experience working with thousands of people, more than 50% of the people that do this one simple action doubled, tripled or even quadrupled their income within a year:

Write down want you want. It must be clear and it must be absolutely important to you. Write at least five reasons why you want what you want, especially in terms of wanting more money. Put that sheet of paper on a wall you can’t avoid.

You want to see miracles in action? You’re not sure Spirit exists?  Think the Universe is trying to support you if you would just get out of the frickin’ way? Do this!

It’s unbelievable, but you have to do your part, and it starts with putting it right up there front and center in your consciousness.

Now give us stories of your miracles in action. Did a door that you didn’t expect open for you after making a life-changing decision? Were there times when your income jumped drastically? What choices were you making at that time? What goals are you proud to have checked off your list?

Share your stories! Together we can continue to grow and learn with each other!

For Your Freedom,

harvsignature

The Secret to Your Success in 2014

Posted on by 103
2014 new year ahead

As 2014 has swiftly arrived, we are brought to that time of the season when most of us take to planning and plotting the next 12 months of our lives. If you’re already considering your to-do lists and new years resolutions, then you’re on the right track, but you’ll need to be careful in making your plans in order to be sure that you’re able to use them to your advantage!

Set Goals

The first rule of making progress in anything you do is setting goals, allowing yourself to always have a finish line in sight. This provides a boost in motivation during those moments when slogging forward seems impossible, giving you something tangible to work towards at every moment.

Whether you’re planning positive changes to your work or personal life, take note of the things that you want to achieve by the end of the year, and what you’ll need to do in order to get there. With these goals firmly in heart and mind, you’ll have just what you need to propel you in the right direction.

But wait…

Set Reasonable Goals

Goals are great, but what if those goals are only barely achievable? Like a high-risk gambler, you stand to gain the most when you meet sky-high expectations, but your chances of any success at all are well below par.

In order to limit your risk of perceived failure, be sure not to aim too high when setting your goals. Take the time to consider your history and your present circumstances, planning to hit milestones that are within reach instead of shooting for the stars and coming up short.

That’s not to say that you’ll never reach the stars, mind you – only that you’ll need to get to them in incremental steps.

Set Reasonable, Incremental Goals

Alright, you’ve got goals set that are useful, reachable, and will serve to take your endeavors to the next level throughout 2014. With the whole year plotted out ahead of you, it may seem that you’re ready to close the books on another successful year planned and get started with the heavy lifting.

 Not so fast.

You may feel particularly pumped up about achieving your goals now, but what about that inevitable day when inspiration is lacking and your goals seem further away than they did the day before? Whether it’s a day, a week, or a month away, that time will come, and you’ve got to narrow your plans even further if you want to get yourself on the right track without fear of hitting a serious bump.

Overarching goals are a necessary thing when you’re taking in the big picture, but life isn’t a big picture; on the contrary, life happens minute by minute, and that means that you’ll also need a more focused view. In order to achieve maximum momentum and build the kind of habits that lead to long-term success, be sure to set incremental goals that take you from point to point towards the place you visualize yourself being at the end of 2014.

No matter what your goals are and what aspect of your life they apply to, good planning and hard work will get you there – good luck!

What are your plans to make 2014 the most successful year of your life? Let us know in the comments below the specific routes you’ll be taking towards improved finances, better health, stronger relationships, and increased happiness, helping others to follow in your footsteps!

 

Happy New Year!

For Your Freedom,

harvsignature

Rich Intentions

Posted on by 1066
dollar sign with roots

Whether you’re rich now, on your way to being rich, or just thinking about it, everyone has fantasized about what it would be like for money—or rather lack of it—not to be a problem.

Most people stay in the realm of fantasy, maybe dipping out occasionally to buy a lottery ticket. Another group, not satisfied with the 9 to 5 grind, takes a few more risks and pours their energy into business ideas, opportunities and companies. Most will fail within three to five years.

But there are those fewer people with the skill (which can be learned through modeling), willpower and creativity who are successful. There is another attribute, though, that separates them from the poor, and that is intention.

Most people say their financial goal is to make money. Yes or yes? That’s a good reason, but the issue is that’s not specific enough. If you have a wishy-washy intention, you’re going to get a wishy-washy result.

Rich Business People Have Three Financial Intentions:

  1. To have a very high working income

  2. To create passive income

  3. Dramatically enhance the value of their company

What’s the intention that poor people have? To earn a living. To earn a decent living. That’s what they’re in business for. They don’t even consider they’re in a business as a way to create passive income and even more importantly to create wealth.

A business is not a job. A business is too much work with too many challenges to just go out there to earn a decent living.

The business is designed to be a vehicle to set you free and create nothing short of wealth! Rich people understand that business is simply two components: either buy or create something and sell it for more than it costs you. That’s it!

Most broke people have struggles, put most of their energy and attention not on the buying, creating, and selling but on the administrative and operations arena—the organizing of those two things—and that is a mistake.

Operations are very important, but it’s not the essence of the business. Go back to the cave people: ‘Here’s a piece of meat. I want your stick.’ That’s it! There’s no customer service. There’s no tech support. There’s no finance department. There’s no reporting. There’s no furniture and there’s no computers. ‘Your stick, my meat! Let’s go!’ That’s business!

Buying and creating and selling. Everything else is just icing on the cake.

This knowledge helps focus the intention of why we’re talking millionaire success strategies. The basics help, but the intention has to come from the simplest truth. When we’re going into business, we’re not going halfway. You could, but would that be much better than working a typical job?

When we’re talking about our money blueprints, these basics of why we go into business have to be drawn up into the foundation. It’s so simple and powerful yet not very well understood. Knowing this helps put you back into focus when the inevitable challenges arise, or when you face disappointments and setbacks.

You are doing this because you are going to be rich! Whatever other intentions are attached to that—for family, to buy nice things, to travel, to be an artist, whatever—don’t have to conflict with this truth.

You are doing this to be rich and to be free!

Now it’s your turn!  What are you financial intentions?  Are they wishy-washy and you need to change them now?  Are they solid and moving you forward?  Share below—I want to hear from you!

For Your Freedom,

harvsignature

Turning Points

Posted on by 76
changes coming newspaper

Think back to those times in your life that proved to be pivotal moments in your growth as a person. Maybe it had to do with your finances, or your spirituality, or something you were trying to accomplish or overcome.

How did you learn how to get to where you wanted to be? Where did you learn what you needed to know? Who did you learn from, or was it all trial and error?

Lots of people start down their path toward whatever success means to them, not having any clue as to how tough that road can be. If they did have a clue in the beginning, a good number would say, “No thanks, I’ll stay ‘comfortable’ over here.” It’s almost like telling the universe you don’t want any good luck—those unexpected things that you hear about happening to other people that changes their lives in ways they couldn’t have imagined. Chance favors the prepared and courageous mind—those who are unafraid to take risks.

The outcomes of those risks partly reflect the knowledge that went into those decisions and actions, and that too reflects where that knowledge came from. When it comes down to it, few who have reached extraordinary levels of success in a given area did so because they learned everything they needed to learn on their own. Even the Buddha followed several mentors before moving beyond them to reach Nirvana.

I believe that life is always giving us turning points big and small—opportunities to change how we see things, change how we go about reaching our goals—especially when the way we’ve been going about it isn’t getting us any closer to the objective. It can be something as simple as the friend who casually mentions the name of an author who they think would be of value to you at that time in your life—or it could be the direct advice of a trusted someone when you have an important decision to make.

So take note when a good friend drops an observation about a question or issue you’re considering. There’s that little voice sometimes in the back of our head that might discredit what others see about ourselves or our situations that we’re not seeing.

You might think you don’t need to hear it, but we all know about our own thoughts sometimes, yes? They’re not always supportive. Just because you think, “I have this under control—I don’t need to hear anybody else’s perspective” does not make it true. It’s quite often the opposite.

So it’s up to you to choose a perspective of where you are today, not where you were yesterday. You don’t know where you are today until you show up. Come from the present moment, be in the present moment, and then choose to see how you can utilize the guidance that I believe life is giving us all the time. Ask the universe for guidance, and you will receive it. You never know which “today” could provide your life’s next turning point.

What do you think? How have seemingly inconsequential encounters changed your life, or your perspective? For better or worse? Was the presence of a mentor involved? What did you learn from this? Share your thoughts and opinions with our community, you never know whose life you may be changing!

For Your Freedom,

harvsignature

Older posts