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Tag: Positive Focus

Leaning on the Back-End

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When people are at your website, you’ve gotten through the creation of interest, credibility, and rapport. They believe in you. They’re ready to order from you, trusting enough to give up serious information. You’re not some guy in boxer shorts in some basement stealing credit cards. They don’t know who you are. You’re a webpage, but you’ve satisfied that most important question to the casual web surfer—what’s in it for me?


Now you have to convince them to buy something. Make an incredible, compelling offer, and then get them to fill out an order form or checkout or whatever. You have to ease understandable objections but having a secured site (Whatever the costs do it! You don’t want to be the site that was hacked or broken into for credit card info. It’s hard to recoup from that if you’re not one of the giants).

Once they’re convinced, you want them to fill out the whole order form that’s user-friendly, simple, yet detailed. What did they order? Is it a product that is used consistently? If so, about when would you expect this customer to be most open to buying this product again, and maybe something else, something that costs even more?

Here’s where the backend marketing starts. Great customer service and reliable producers and movers are musts, but your marketing costs are absolutely zero in terms of your ability to follow with hundreds, thousands, hundreds of thousands of people (depending on the product/service). By having a system in place that captures key information, that database becomes your genie for when you are most likely to make your next sales. You can literally predict about how much money you’ll make at intervals you determine.

Let’s say you have a repetitive product like vitamins.  You sell a bottle of Vitamin C to one customer that amounts to a 45-day supply. Guess what they’re going to get 30 days later? On your order form you’ve captured name, email, product, date, all the key data you can manipulate any way you like to automatically kick a personalized email to that customer when they’re most likely to by that again. Throw in a 10 percent discount. Make them an offer hard to refuse.

Now think about the up-sell, and the limitless people you can reach on the web. And what did that cost? Zero. Nothing. Nada. Zilch. No time at all. It’s done automatically. If 10,000 people order today, 10,000 people are going to get an email 30 days from now to remind them of that.

Think you’re going to get any extra business from that? And even if you don’t, so what? It’s free! It didn’t cost anything to do it. If it didn’t work, just fix the content of the email, go back and do it again. It’s so easy and simple, the power of Net. That’s backend marketing.

Once you have that email address, it’s free to market to them forever. Backend marketing is the key to online business. The old way of backend marketing meant sales aggressive sales calls or mailing catalogues, both expensive. By email, you can reach as many people as you can bear and do it free all the time.

And this doesn’t just apply to strictly online businesses. Next month we’ll look at how a few extra seconds of effort with your in-store customers means the beginnings of a database and more sales!

How to Take the First Step and Get the Ball Rolling

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Green chrome ball rolling upwards 3d

I believe we are spiritual beings living physical lives, and to make the most of this life we have to take care of, nurture, and more importantly listen to the clues that spirit gives us, mostly through gut intuition and feelings we have.

 

At some point, though, we have to honor the physical side of our lives as well, and that means taking action. To hell if conditions aren’t perfect, or if this circumstance isn’t quite ideal or that person isn’t following through the way they said they would. We’ve got to take all these spiritual principles and put them into action.

 

That’s exactly where a lot of people get stuck, even those with greater awareness and knowledge. You know you want to work out, need to get into better shape for the sake of generating more energy to work your mission. But what step is often the hardest to take? That first one.

 

Depending how long you had been in your last cycle, getting the ball rolling can feel like pushing a boulder uphill, metaphorically speaking. You need to build the next muscle and final spiritual muscle that separates the successful from those still waiting at the gate: momentum.

 

Momentum is that force that makes it easier for someone who’s successful to do what’s right than to do what’s wrong. Momentum is that process of getting that snowball moving. The hardest part about working out is getting to the gym.  Once you get there, it’s not that hard to do.

 

When you’re in motion, that’s when things begin to line up, not before (that goes for you perfectionist!). When in doubt, act. What did everyone else tell you? When in doubt, stop and think about it. No! That’s why I say thinking is dangerous to your wealth!

 

Most people who I know that got rich didn’t think too much. They saw a piece of property: ‘This looks good. Anything structurally wrong? Environmentally? No? Good, I’ll buy it.’ Twenty years later they’re very rich. They really planned that one out, huh?

 

Just as an aside, if you’re really “smart,” chances are you’re not going to be really rich. You’re going to get in your way, a real momentum killer. Those who aren’t too “smart” are open to knowing (A) They don’t know everything the need to know to be rich (B) Will learn how to be rich, even if it temporarily hurt’s their pride to know exactly how far off they were to begin with.

 

A body in motion will remain in motion and a body at rest will remain at rest. What do we want to do? Get into motion! Once you’re there, it gets easier. We already know that. Now we gotta just do it.

 

What in your life do you just need to get started and adjust as you go? What have you been waiting for? What’s the fear? Is that true or did you just make it up?

 

You will make it. Trust yourself. Love yourself and know that you make it all up. It’s your freaking story!

 

Now we want to hear from you! What are some positive momentum-changers that have worked for you?

Stay Away from the Poopy Party

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Baby crying

One of the funniest yet profound stories I’ve ever heard was about the young monk who goes into a monastery where you can only say two words a year.

He goes through that first year doing all the things he’s supposed to do. At the end of the year the head monk gives the young monk a chance to say his two words. “Bed hard,” he says.

Another year of painstaking work happens, better than any other monk. At the end of the year the head monk asks for the young monk’s two words. “Food bad,” he says. Another year, same thing, only this third time the young monk says, “I quit.” The head monk replies, “I’m not surprised. All you ever did was complain.”

Complaining becomes a habit. Focusing on the negative also becomes a habit. It’s one of the most detrimental habits you can possibly have. It can negatively impact you socially, affecting your personal happiness, but it can also subconsciously sabotage your money and success. How so?

First of all, when you complain to people 80% of them don’t really care, and the other 20% are kind of happy it’s happening to you. It makes them feel a lot better about their lives. Also, the ‘poor me’ victim role may have gotten you some sympathy or attention from your parents or from certain people, but successful people will not want to be around you.

We’re going to need successful people to help us get more successful, yes or yes?

The truth is nobody wants to be around a party-pooper, and complainers are the worst of them all. I get it all the time—people who love what we do at Peak Potentials, want to work with us, etc., but the way they approach me is to complain about something. Maybe they’re a sound person and they say the music was too loud at one of my programs.

They didn’t frame the approach in a positive way, like saying, “Here’s something that we can look at,” or “Here’s something you might be able to try.” All I need to hear is one complaint out of somebody and I’m like, “Back off, man! Get your own victim!”

Words have power. They are declarations to the universe. What you complain about becomes your focus and your intention, and it expands for you just like it’s suppose to. So go ahead and complain … or maybe not. You’ve got to catch yourself because no one’s going to do it for you, probably because they’re doing it, too.

Misery loves company, and those who don’t aren’t interested in the pity party. You think they’re interested because they asked you, “Hey, how’s it going,” and you start launching into, “Well, I can’t believe what so and so said and did and …” You know who’s interested? The other soap opera derby people you hang out with, not successful or even happy people.

It can be hard to change your peer group, or even dealing with loved ones who can be negative. What are some ways you’ve found to maintain a positive focus in spite of the complainers in your life? How do you care for, love and honor them while protecting yourself as well? We want to hear from you!

It’s a Zen Thing, Baby

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Last week we took a look at the power of positive focus. So easy to know, yes? Yet most people do the opposite—they focus on the negative. We’ve done it too, so we can’t be too hard on anyone. But we can’t just let this slip into one of those concepts we take for granted, either. This is extremely important.

It’s one of the greatest secrets to both happiness and success. You’ve heard it 100 times; you just have to do it. If you have to read it a thousand times a day as a reminder, so be it. Eventually it’s got to get into you naturally and effortlessly.

Focus on what you want, not on what you don’t want.

Most people spend most of their day thinking about, talking about, and being about what they don’t want. ‘I don’t like this. This isn’t going right. This is a problem.’ Well, guess what? You just got more of it. What you focus on expands! Your attention has created your reality. Reality really is what you make it.

If you want more money, don’t focus on what you don’t have because that gives you that focus on the lack in your life. That’s a lack of consciousness, and you get more lack. Focus on earning and accumulating more money for your reason. If you want to create a great new business opportunity, don’t focus on how much you hate what you’re doing now. Focus on discovering a great opportunity. Focus on the solution.

Remember, I’m talking about positive focus, not positive thinking.  What’s the difference?

Positive thinking doesn’t acknowledge “negative” reality. It kind of glosses over things. You can focus on finding more opportunities to make more money, but that doesn’t change the fact that you have to eat now. You don’t change a car accident by thinking, “If I drive away, maybe nobody will notice.” Positive thinking doesn’t always account for personal responsibility.

Positive focus means looking at the now, getting the most out of now, which will affect a later future. It acknowledges the law of duality; that there must be both a positive and a negative side to everything.

Then we are just being aware that we simply are choosing to put our attention on and accentuate the positive because we know that’s what will expand for us. We know that’s what supports us; we know that’s what will make for a happier, more successful life.

It’s a Zen difference—knowing that as we paint it, we make it something, and it’s going to be empowering for us to think and focus on the positive. That’s why we do it, not because it’s true! The positive and the negative are both true!

We choose our thoughts not based on true or false. We choose them based on whether they support us or not. The mind is limited in its conscious attention. You can only entertain one thought at a time. Make sure it’s got a positive focus.

What do you think? What are your thoughts on the differences between positive thinking and positive focus? Are there any times when “positive thinking” is appropriate? We want to hear from you on this Zen-logical mind-twister!