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Tag: Self-Made Millionaire

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What Juice Are You Running On?

Posted on by 19
multicolored juices in glasses

Conditioning, conditioning, conditioning. It’s not just a mantra for athletes. In the Millionaire Mind, we go marathon – the distance of life – not a race to a million. It’s not something to train for occasionally. It’s something we live consistently, yes?

Even if we’re not always at peak level – and there will be times when we’re just not – there’s something that’s motivating us, something that’s fueling us. What we’re fueling up with will determine whether or not we go the distance.

The juice that fuels us is our motivations – why we’re doing what we do. And there’s really only two ways to go here. You’re either doing what you do based on a positive energy juice or negative energy. Both can be extremely effective. Both can get you far, but the difference in the end: are you going to arrive where you intended to go, and what kind of condition are you going to be in when you get there?

People who run on negative energy juice do things like make pretty decent amount money but get rid of it because it was angry energy that got them there; they were rebelling against something, or someone (usually a parent). Except when they get rid of it now they’re BROKE and angry! They got rid of the wrong one.

Others are so fearful that there will never be enough money – or they will never be enough – that the insecurity shifts their focus away from the other areas of life. Their insecurity erodes their physical, mental, and emotional condition.

Fear can be useful when it comes to getting our butts in gear when we know we have to get it done. But when we’re acting on imaginary pain – pain based on negative conditioning that fuels negative motivations – that kind of fear acts more like an obstacle to our happiness rather than an efficient fuel source.

How about these for motivations: joy and purpose! Loving what you do! Contributing to something beyond yourself and the money is the result. Good or good?

If you’re not juiced by joy and purpose, it ain’t gonna work, not for the distance anyway. You can get short burst of success based on anger or fear, but these create stress. You might win the game financially for a short period of time, but you won’t be rich on a spiritual, emotional and mental level.

You cannot have enough money to not be angry anymore. No amount of money will lessen fear because fear is the habitual fuel and money is the prop. You can never alleviate the fear with more money or more of anything. What you have to alleviate is the fear itself. Change your fuel! We want money and happiness. The only way that can happen is if you’re running on supportive juice, not fuel that’s going to lead to a crash and burn.

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If you’re going to make money, come up with a couple of motivations that are supportive. There’s always family, obligation, more toys or material things—but what are some motivations that really touch the core of our greatest joys in life? What are some different types of juice that relate to happiness beyond “I have to do this” or material comforts? We want to hear from you!

 
To Your Success,

The Four Most Important Words In Marketing

Posted on by 77
man drinking coffee using computer

“If I could teach my children only one thing, it would be the skill of marketing. For with that skill, they could be successful at anything they chose for the rest of their lives.”

That’s a quote from financial advisor Howard Ruff. It speaks for itself — if you can market yourself, you will always have potential buyers for whatever it is you have to offer.

This is what scares so many people, though. They think you have to know everything about marketing in order to be good at it.

I’m gonna let you in on a little secret:

I don’t know everything about marketing, not by a long-shot! I don’t have time to know everything, nor do I need to, nor do you!

However, there are some critical secrets to great marketing and that includes the four most important words in marketing.


The Four Most Important Words In Marketing

1. PRESENTING

You’ve got to let people know what you have — your Unique Selling Proposition.

Without marketing, nobody knows that you or your product exists. If they don’t know about it, they can’t buy it.  And if they don’t know why they might want it, they certainly won’t.

2. POTENTIAL

Make sure there is a real possibility of a transaction happening.

If they can’t or won’t buy it, you make no money.

3. EAGER

Create desire for your product or service.

At its most basic, marketing is presenting products or services to potential consumers to make them eager to buy from you. It’s about the psychology of putting yourself in front of others effectively and creatively.

4. BUY

If people don’t buy your product, all this is for naught.

Sometimes it helps to go back to the basics, especially core basics. This has to be engrained in every cell in our bodies


Marketing Equals Money

Marketing equals money, and this principle works for all businesses!

If you are a great marketer, chances are you will make great money. And if you are a poor marketer, chances are you will struggle financially.

The good news is marketing is a learnable skill and there aren’t that many different strategies and principles that you need to know to become an expert at marketing. You just need to know the right elements that will have the biggest impact on your business and your bottom line.

Which is why I created my free web class, The 500 Million Dollar Secret, to give you the key elements I used to get rich.

Click here to register for the class and select a date and time that works best for you. See you there!

The_80/20_Principle

How great that you can live your mission and not ever worry about how you’re going to make money! What does or will that look like for you? Share your thoughts with me in the comments below!

For Your Freedom,

The Real Problem is…

Posted on by 43
man with hands on face

Last month we explored how sometimes we just need to be able to identify what we’re frustrated at in order to begin addressing it. When there are consistent frustrations in a business, we can usually address them by putting systems in place that minimize inconsistencies and produce more of the results we’re really looking for.

It’s another one of those no-duh, no brainers that may not appear like much until those frustrations build to the point of blinding us from the most direct solutions.

But we now want to articulate the impact of that frustration on our business condition. How does this thing impact you? What results aren’t you getting? What’s happening? What’s not happening that you want to happen, or don’t want to happen?

We don’t want to be working on anything that doesn’t really matter. If you’re frustrated because your partner starts their day later than you do, does it really matter as long as the work is getting done? But if that lateness means missing calls from earlier time zones, that could have an impact, yes?

So it’s one thing to name a frustration, and it’s another to know exactly what that frustration translates into toward your bottom line. You’ve got to probe, measure, and quantify that frustration. You might find at the end of the day, you’re really getting bothered over something trivial—or you could find that your frustrations are indeed warranted.

If you have a complex system you’re looking at, this process can take months. So how about a more simple formula?

“The real problem in my business is the absence …” It could be a system that will cost effectively generate leads rather than be a costly guessing game every time. Or a system that staff can follow consistently rather than doing it their own way each time, producing mediocre or inconsistent results. Or it could be the absence of a system for strategic planning rather than primarily responding to a competitor’s moves.

It’s just a generic way of focusing. You’re not actually formulating a system yet. What you’ll find is some of these things that you describe can actually be purchased as software programs, or you can easily hire consultants who do them much better than you would. But once you’ve figured out what the problem actually is, reformulating starts to become easier.

“The real problem in my business is the absence of a system that will …” Fill in the blank with that generic system solution and then write down your original frustrating condition.

You should start to feel a shift in your energy in terms of some of these things that are frustrating you. The question that you simply have to ask now is: Is this frustration worth fixing? Is this frustration that you named—if it’s not stemming from within you—something you have to address quickly or is it lower on the priority scale?

Do you really want to remedy this frustrating condition or would you rather just live with it? That’s the question that you have to answer.

What do you think? What are some frustrating aspects of running a business that you’ve encountered, and how did you remedy them? Did you find value in naming and understanding the impact of those frustrations? Were some of them really nothing? Make sure to leave me a comment and let me know your experiences with frustrations in business (and how you handled them) – or even how you handled frustration and overcame it in other parts of your life!

For Your Freedom,

 harvsignature

Sealing the Deal

Posted on by 63
hundred dollar bill

There’s no way around it: those who aren’t extraordinary athletes or entertainers but who still want to get rich have to get good at sales. Whatever that may be, even for artists, or whoever. You have to more specifically not only get good at sales, but good at closing sales.

Now how do you close a sale? There’s three or four ways to do it. The best way is the invitational close. ‘Do you like this? How does this sound?’ You invite feedback. ‘If it sounds pretty good, why don’t you give it a try?’ Assume that when you’ve answered a question or an objection, it’s the equivalent of them having decided to buy.

Or you can use what’s called an alternative close. ‘Would you prefer this or that?’ You offer a choice between A or B. The probability of them picking one or the other goes up dramatically if they have a choice, and whichever one they say ‘Yes’ to, you’ve made a sale.

Here’s a neat trick from one of the masters, Brian Tracy: if you get the customer to give you a single piece of information, you’ve successfully used the power of suggestion. ‘How do you spell your last name exactly?’ If they give you the spelling of their last name, they’ve bought the product. It’s very powerful.

In the end, the most important quality for sales success is boldness. All qualities are habits, habits of thought and action. Because of childhood conditioning, we have these fears of failure and rejection, but those are learned because children have no fears. We learn them as we grow up, but that also means we can unlearn them. The way you unlearn the fear of failure and rejection is by doing the opposite of what you would do in a failure or rejection situation.

When we back away from the fear, it grows and grows. Soon it dominates our whole life, and it paralyzes us. But when you confront the fear; when you do the thing you fear, it gets smaller and smaller and becomes manageable. So for the rest of your life, you make a habit of doing the thing you fear. You make a habit of confronting the fear.

Pretty soon, you develop the habit of courage. You reach the point where you’re not afraid of anything. The key to your success as a person and as an entrepreneur is to develop the habit of courage. The way that you do it is every single time you feel a little bit scared or nervous, you attack. You move toward the fear situation. You pick up the phone. You make the call. You knock on the door. You ask for the order.

Whenever you feel afraid, do the thing you fear. In a week, a month, a year from now, your fears will diminish. As your fears go down, your confidence and your self esteem go up, and you start to feel fabulous about yourself. You start to feel unstoppable.

What were some of the fears you’ve had to overcome in your life that held you back from success? What once seemed like a mountain but now more resembles a molehill? Give us your feedback. We want to hear from you!

For Your Freedom,

harvsignature

The Money is in the Message

Posted on by 67
verizon guy

“Can you hear me now? Good!”

I’m a marketing fanatic as many of you know, so I try to appreciate great ideas communicated brilliantly when I see it. Verizon’s cell phone television ad campaign articulated and took advantage of a simple but powerful truth— with other cell phone carriers, lots of people were experiencing the frustration of dropped calls in the middle of important conversations.

You’ll never have to worry about that with us, Verizon basically said, with commercial after commercial of the same Verizon field test guy in the most remote areas of the country still being heard, still good.

The number of Verizon subscribers jumped from 32.2 million at the start of that campaign in January 2002 to 43.8 million in two years. They also poured billions into their network infrastructure; continually investing in what they said they would deliver on—fewer dropped calls anywhere.

I’m not a Verizon spokesman or advocate, I just use the example to illustrate the power of a simple message communicated to the tune of more customers, and more money. The money is in the message. Marketing and promotion is how you get customers to your business, and customers are how you get more money.

This is exactly the problem most businesses have, though—communicating clearly and concisely what they do and how it benefits their potential customers. It’s one thing for you to know what you do, who you help and how they benefit, but it’s quite another thing for other people to know the same thing.

One of the most essential skills you can have is the ability to articulate what you do in a powerful and concise way. Clarity leads to power, for both you and your customers. It empowers them to understand exactly what you can do for them and why they should buy from you. The reason most people fail in business is that they have a very poor message.

Your message has to cut through like a knife to the core. You have to be very selective and specific about what you say. You might have lots of different things to offer, but you can’t put them all in a 30-second sound bite. Don’t try to be all things to all people. Keep it simple. Less is more. You want to leave people saying, “That sounds interesting.”

What’s your “thumbprint”? What’s unique about you? Why should someone do business with you versus the person next door?

If you don’t have this, you are chopping your income in half. As soon as you have a strong sound bite, and deliver on your promise, you can double your income.

The only way you’ll ever know what works is to try something out and see if it works. You always test first, and then you sprint out of the gate when you have a winning proposition.

How about you? Have you experienced a difference in success when you changed your persona—your “calling card” so to speak—as you sold yourself or a product? What was it that specifically made a difference? Was it how you perceived yourself or how others perceived you? Let us know in the comments below!

To Your Success,

harvsignature

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