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Dr Oz

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Cheri Huber

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B&B On The Rocks

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Customers for Life, Set for Life

A lifetime customer value is absolutely critical to your success online.

Here’s a straight fact. A study conducted by Bain & Company last year showed that repeat e-commerce buyers spend more money, refer more customers, and buy a broader range of products than one and done shoppers. Other studies have shown figures as high as 34% for average repeat shoppers buying similar products.

That means once you get them in by fulfilling the want that wasn’t previously available in that market you can start offering your competitor’s products. Your customers are practically guaranteed to buy something again as long as it’s similar and in the same kind of industry to what they’ve bought already.

You’ve built credibility and rapport. They believe in you. They’ve given you their credit card number.. Hopefully you’ve done your job and they’ve had a good experience with you. You haven’t ripped them off. You haven’t lied to them or failed to deliver on a promise.

You took care of them. You gave them good customer service. You gave them great value for the dollars they invested in you. Are they going to buy from you again? Absolutely! They qualified themselves to do business with you. It’s easy to sell them again. It shows you the power of backend marketing.

When you treat every prospect visiting your webpage as a potential lifetime customer, you don’t care what they’re buying from you today. You should even be willing to lose a little money on your first sale, because it’s all about the backend. You make all the money on the repeat sale, and it costs nothing to mail to them for the rest of their www.ncmh.info/ativan-lorazepam/ lives. So if you even lose money on the front end, you’re going to make that money back by selling them again and again and again.

Don’t worry about the $20 you’re making today. Think about that customer that may be worth $2,000 over the next two years to you.

Now think about the ways you can more easily develop multiple streams of income from the internet. You find niche; passionate small markets that only take a few weeks to monopolize, and you build a website and a business that has small profits, but combined with others equal large profits.

The process moves faster because you can test your efforts quicker and easier. You know exactly if things are going to be successful even before you launch them because you can test smaller segments in 24 hours. You send emails to 1,000 people, and you know exactly how much money it’s going to make you based on that response. If it responds well, you send the email to the whole list. That’s a launch.

Before, you used to advertise in a magazine and to get results back in 30, 60 days minimum! Now, you can get results in 24 hours.

There’s no magic wand here. There’s no genius to it. This is easy, no brainer type of stuff. It’s so easy you can walk away after you’ve set things up and earn an incredible month’s income very, very quickly.

The internet’s open 24 hours a day, seven days a week. You know this already — are you taking full advantage of it?

 

Building an Online Database

If you’re already in business—and new to online business—it means integrating your existing customers into your online marketing efforts.

For every single person that comes through your door, when they come to the cash register to pay—whether it be by check, Visa, or cash—you get their first and last name, and email address. Every single time! If they object, you kindly remind them that preferred customers get great discounts.

The reason for this is very simple: if you have their email address, you now have the potential to contact them for free from now on! You don’t have to physically mail anything except your actual products. Brochures used to mean at least a buck per piece by the time you add the cost of producing them or a sales person to call them up. By email it’s free!

This is a perfect example of how you raise your profits instantaneously by using this one simple technology that’s been around for almost decades. If you collect the first name, last name, email address, it allows you the ability to personalize every single email that goes out to all of your customers. You just put first name, last name, email address, date they came in, what they bought; one line for every customer. That’s all you have to do.

You’ve just built a database. You can take anything separated by commas and import into any program. People perceive this to be very difficult, but when you break it down it’s super easy.

It doesn’t seem like much when we’re talking about one email to one person. But what about sending to 500 people; mail merges by the date they came in, whatever they did, how much they spent? Within three minutes 500 customers get an announcement of a special offer for them. Do you think that within 24 hours you’ll notice an uptick in clicks, calls, or feet through the door? Of course!

It’s the simplicity of email. It’s faster than Federal Express. It’s faster than fax. You press a button, it’s there. And you can personalize it just for them.

Do you think you’re going to email something to 100,000 people or 500,000 people and you’re not going to make something extra in profit? We can send personalized emails to hundreds of thousands of people every single month and generate a lot of money from that.

Mind you, it can take a couple of years to create that kind of list, but so what? Two-years well spent to begin making $100,000 per month, yes? Think about it. If you send out an email to that list of 100,000, you’ll make a minimum of $100,000 from mailing that list just once! If we do that every month, you do the math. It’s a pretty powerful asset to have.

Just start with something. You don’t have to go high-tech. You don’t have to have automatic everything. Just get online and start marketing, start learning, and start experiencing, because if you don’t, your competitor is going to!

Stay simple. Stay clean. Get the job done. Your job is to be online, to be in business; get the customer to give you their information and buy from you. Whatever your goal is, get that job done online.

https://bit.ly/UltimateInternetBootcamp