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When building a website, there are critical components to making it successful. Find out why it’s more important to help your consumers than to sell aggressively on your business’ website.<\/p>\n
Besides avoiding the pitfall of focusing on a product before knowing who your target market is, there are three essential components to building a website that is successful. Keep reading to find out how to set your business’ website up for positive customer engagement and financial success.<\/p>\n
The first component to consider is turning your focus toward helping instead of selling. By helping your consumers, you will sell.<\/p>\n
Think about all the times you went to a sloppily put-together webpage and got these annoying boxes that come up asking if you want something. You weren\u2019t thinking about buying the item before, and now you are certainly too annoyed to entertain the idea.<\/p>\n
When you\u2019re marketing online, remember that people don\u2019t shop<\/em><\/strong> online. People research <\/em><\/strong>online.<\/p>\n Most people go online for research on how <\/em>to buy a new car, or increase their business, or to learn about raw foods, or whatever it may be. So, your website has to be designed around helping, <\/em><\/strong>not selling. Focus on informing, revealing, and educating.<\/p>\n If you sell, you will fail.<\/strong><\/p>\n By helping, you build credibility and rapport. People will believe in you, and because of that, you can show them the value in your product or service. And they will buy from you. It\u2019s absolutely critical to what you do online.<\/p>\n Everything on your website, every button, every graphic, every word you put on the page, needs to be built around helping, not selling. Make it most appealing to researchers, not to shoppers. Save the two-page sales letters and the paper. Whatever it is you\u2019re the expert of, whatever you do, they want more information on it. They\u2019ll call you, email you, or order right off the website if you provide the research they’re looking for when they arrive at your website.<\/p>\n The mindset of the online-researcher-pre-shopper is, \u201cWhat\u2019s in it for me?<\/strong>\u201d<\/em>\u00a0So, that\u2019s the first question you want to answer on your website. If you can\u2019t answer that question at the top of your webpage, change your website or you\u2019re going to fail. Why should anybody stay there? They\u2019ve got hundreds of websites to go look.<\/p>\n Don\u2019t have a mission statement at the top of your page talking about who you are, what you do, how great and fantastic you are, and how you have a Ph.D. Nobody cares about that.<\/p>\n They care about what you\u2019re going to do for them.<\/strong> That doesn\u2019t mean not making available credentials and testimonials, but it all goes back to writing headlines and providing information that will make them stay. Suck them in. Make them feel like they\u2019re going to be learning something they didn\u2019t know before.<\/p>\n Nearly the same marketing rules still apply when building a website:<\/strong><\/p>\n2.\u00a0Build credibility and rapport through educating<\/h3>\n
3. Answer your consumer’s question “What’s in it for me?”<\/h3>\n