We can start drawing parameters around the question by realizing that in business, you either have a product, a service or an idea that you\u2019re selling. Some potential business people might think, \u201cGreat, I don\u2019t have a product. I don\u2019t have two thousand of something sitting on a shelf somewhere in a warehouse ready to be shipped out and sold.\u201d<\/p>\n
Or they might be saying to themselves, \u201cI don\u2019t have a product but, but I do have an idea for a service, but how they heck do I do that enough to make a lot of money?\u201d<\/p>\n
As a matter of fact, every year there are over 375,000 different patents submitted to the U.S. Patent and Trademark Office. A fraction of those patents turn into something lucrative. The vast majority don\u2019t because they are lacking a crucial element: Presentation!<\/strong><\/p>\n You can have the greatest product, service, or idea in the world, but if you can\u2019t communicate it in a way that gets others to want what you have\u2014or if you can\u2019t create the need for what you have\u2014then nothing\u2019s going to happen.<\/p>\n Before we can truly understand how to effectively make our presentation, we have to first understand why people buy anything in the first place.<\/strong> If we understand that, then we\u2019re in a much better position to come up with that product, service, or idea and present it.<\/p>\n There\u2019s only one reason why people buy; whether it be from television, from across a desk, in a department store, or on the telephone. People buy based on emotion and they justify it with the facts later!<\/strong><\/p>\n![\"\"](\"https:\/\/www.harveker.com\/blog\/wp-content\/blogs.dir\/4\/files\/2017\/09\/Cress-WP-images-copy-2-1024x768.jpg\")
<\/p>\nWhy Your Business Presentation Matters<\/h3>\n