{"id":1794,"date":"2017-11-23T05:00:17","date_gmt":"2017-11-23T11:00:17","guid":{"rendered":"http:\/\/blog.harveker.com\/?p=1794"},"modified":"2017-11-23T05:00:17","modified_gmt":"2017-11-23T11:00:17","slug":"lowered-expectations","status":"publish","type":"post","link":"https:\/\/www.harveker.com\/blog\/lowered-expectations\/","title":{"rendered":"Why You Should Never Give Your Clients Lowered Expectations"},"content":{"rendered":"

A lot of people lower their expectations due to fear of disappointment, yes? After all, if you don\u2019t expect much, the worst that can happen is you won\u2019t be too disillusioned when things don\u2019t turn out the way you expect them to. Conversely, the best that can happen is you\u2019ll be pleasantly surprised. However, lowered expectations can backfire both in personal and business relationships.<\/p>\n

How Lowered Expectations Means Lower-Quality Business<\/h2>\n

What if we were to apply the logic of lowered expectations to business? There\u2019s this so-called conventional wisdom: Under-promise and over-deliver. If your customer or client doesn\u2019t expect much because you weren\u2019t trying to sell them the moon, then they can only be satisfied with whatever you deliver that was expected. Sometimes, they may even be pleasantly surprised that you gave them more. That seems reasonable, right?<\/p>\n

Wrong! When it comes to marketing your product or service, if you under-promise, there won\u2019t be anybody to deliver to! Who\u2019d be interested? No one wants to hear, \u201cWhat I have to offer is okay.\u201d Instead, they want to hear, \u201cThis\u2019ll knock your socks off!\u201d<\/p>\n

Don’t Be Afraid of a Big Promise<\/h3>\n

\"\"<\/p>\n

I\u2019ve heard the typical response more times than I can count. \u2018Well I don\u2019t want to promise something I can\u2019t deliver.\u2019 Who said anything about over-promising? We\u2019re talking about making a big promise. And when you do it, then yeah, it\u2019d be a great idea to keep it, so make sure it\u2019s something you can indeed deliver.<\/p>\n

However, people understate themselves because they don\u2019t want to appear cocky, or conceded, or because they want to be \u201crealistic.\u201d A lot of the time, it\u2019s just the usual suspect at play\u2014fear. When you make a big promise, the pressure is on to come up with the goods at the highest level.<\/p>\n

If you put a big promise out there, it\u2019s going to put the pressure on you in a positive way to be your best.<\/p>\n

Keep Their Attention with High Expectations<\/h3>\n

\"\"<\/p>\n

Today\u2019s reality is that consumers and the marketplace are changing at lightning speed. It doesn\u2019t take much for a prospect\u2019s attention to go elsewhere. If you don\u2019t tell customers why they should buy from you, but your competitors do…then guess who gets the customers?<\/p>\n

Start by examining why you\u2019re starting your business to begin with. What was missing in that market that you promised to fix? What\u2019s your product or service\u2019s single most important attribute? What makes it unique? What emotions do you want your customers to feel when they use your product?<\/p>\n

Lastly, we have to start with expecting more from ourselves. We can do more, be more, achieve more, even if we haven\u2019t got all the answers now. Even if we may have let someone or ourselves down at some point before, it\u2019s okay. We know better now, yes?<\/p>\n

For Your Freedom,
\n\"lowered<\/p>\n

If you liked this lesson, then you’ll love my free web class, The 500 Million Dollar Secret<\/em>, where I’ll teach you more of these strategies and principles that will show you exactly how to write your ticket to success. It’s completely free to attend. <\/strong><\/p>\n

Click here<\/a> to register and select a date and time that works best for you. See you there!<\/strong><\/p>\n

\"lowered<\/a><\/p>\n

UP NEXT: How to Avoid Shiny Object Syndrome and Stay in the Fast Lane<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A lot of people lower their expectations due to fear of disappointment, yes? After all, if you don\u2019t expect much, the worst that can happen is you won\u2019t be too disillusioned when things don\u2019t turn out the way you expect them to. Conversely, the best that can happen is you\u2019ll be pleasantly surprised. However, lowered…<\/p>\n","protected":false},"author":5,"featured_media":5593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[12,29,5,6],"tags":[],"class_list":{"0":"post-1794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-marketing","9":"category-personal-development","10":"category-reinvention","11":"entry"},"yoast_head":"\nWhy You Should Never Give Your Clients Lowered Expectations<\/title>\n<meta name=\"description\" content=\"A lot of people lower their expectations for fear of disappointment. 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