{"id":337,"date":"2017-06-27T14:56:53","date_gmt":"2017-06-27T19:56:53","guid":{"rendered":"http:\/\/blog.harveker.com\/?p=337"},"modified":"2017-06-27T14:56:53","modified_gmt":"2017-06-27T19:56:53","slug":"how-to-build-both-ends-of-marketing","status":"publish","type":"post","link":"https:\/\/www.harveker.com\/blog\/how-to-build-both-ends-of-marketing\/","title":{"rendered":"The Two Sides of Marketing: How To Get Customers, and How to Keep Them"},"content":{"rendered":"

Looking for ways to stay profitable while gaining new customers, and keeping existing ones? Here are Harv Eker\u2019s successful business tips for diversifying your product offering two product lines: products to get them in and products to keep them there.<\/p>\n

You mean there\u2019s two sides of marketing??<\/em> This is probably news to a lot of people. Most business people, if they\u2019re thinking about it at all, think that marketing is mostly compromised of getting people\u2019s initial interest. While that\u2019s obviously a huge part of the success-building game.<\/strong><\/p>\n

Getting customers in the door the first time is the costliest and most time-consuming part of a company\u2019s life. In fact, it costs five times more to gain a new customer than to keep the one you already have; another crucial aspect many businesses fail at. Offering one product to a new customer is great, but not offering more, different, or ever-newer products keeps them as one time customer.<\/p>\n

Diversify Your Product Line To Increase Your Business and Succeed<\/h3>\n

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Unsuccessful businesses<\/strong> fail to follow up with additional products or services. They don\u2019t have an array of complementary items to offer.<\/p>\n

Successful businesses<\/strong> that do have a variety of offerings create perpetually-new customers by delivering ever more products and services to the same people, while still gaining new customers.<\/p>\n

This is the only way to build more revenue and gain their trust, and the next most important thing you can capture from a customer after you\u2019ve gotten their attention and interest is trust.<\/strong><\/p>\n

In this age of ever-increasing skepticism and cynicism, trust is hard to come by. If people don\u2019t trust you, they\u2019re less likely to listen to you, and even less likely to spend their money on you.<\/p>\n

Stop yourself from becoming too bogged down and overwhelmed with these three strategies, and diversify your product line!<\/p>\n

When customers return, they developed a trust with you. Create a circle of trust where you deliver with satisfaction. Satisfaction is where the money\u2019s at.<\/p>\n

These customers are providing your future wealth. You\u2019ll make some money from one-time customers, but obviously not as much as repeat customers.<\/p>\n

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Stop yourself from becoming too bogged down and overwhelmed with these three strategies. https:\/\/t.co\/2wCSOYfFxi<\/a> #business<\/a> #entrepreneur<\/a> pic.twitter.com\/0NKcFdRqDn<\/a><\/p>\n

\u2014 T. Harv Eker (@T_Harv_Eker) June 15, 2017<\/a><\/p><\/blockquote>\n