{"id":3404,"date":"2019-03-29T12:31:48","date_gmt":"2019-03-29T17:31:48","guid":{"rendered":"https:\/\/08925f71d5.nxcli.net\/blog\/?p=3404"},"modified":"2019-03-29T12:31:48","modified_gmt":"2019-03-29T17:31:48","slug":"truth-about-marketing","status":"publish","type":"post","link":"https:\/\/www.harveker.com\/blog\/truth-about-marketing\/","title":{"rendered":"Hate Marketing? You\u2019re Doing It Wrong"},"content":{"rendered":"

Marketing is a dirty word for a lot of business owners. They don\u2019t like doing it, or even thinking about it. They\u2019d rather focus on delivering their product or service. Some would even prefer doing mundane admin work! They figure if they just do a good job, customers will show up, and everything will work out.<\/p>\n

And that\u2019s why, within a few years, most new businesses fail.<\/strong><\/p>\n

Yes, your product or service needs to be good. That\u2019s a given.<\/p>\n

And yes, you need to keep the operations side of your business running.<\/p>\n

But these things do not bring customers. Marketing is what brings customers.<\/p>\n

No marketing means no customers. And that means no money. And that just doesn\u2019t work.<\/p>\n

The main reason people avoid marketing is because they\u2019ve picked up ideas about it that just aren\u2019t true. I\u2019ve trained hundreds of thousands of students, and over and over, I\u2019ve heard the same wacky ideas about marketing.<\/p>\n

Here are the 3 biggest lies about marketing that drag down so many business owners:<\/p>\n

    \n
  1. Marketing and sales set you up for rejection and humiliation.<\/li>\n
  2. To make sales, you have to do things you don\u2019t like or enjoy.<\/li>\n
  3. Marketing hurts people.<\/li>\n<\/ol>\n

    Now, let\u2019s set the record straight about marketing, so you can get to work making a lot of money in your business. Good or good?<\/p>\n

    Below you\u2019ll find 3 Truths about marketing to remove those<\/strong> lies from your thinking. <\/strong><\/p>\n

    Write these truths down and put them by your desk as a reminder!<\/strong><\/p>\n

    Marketing Truth #1: If You\u2019re Worried About Rejection, Embrace Marketing<\/h2>\n

    Okay, so let\u2019s look at the idea that marketing and sales set you up for rejection, embarrassment, or even total humiliation. I\u2019ve got two things to say about this.<\/p>\n

    1. Marketing Vs. Selling<\/h3>\n

    First of all, let\u2019s get one thing clear\u2013 marketing and sales are NOT the same thing. And selling is what most people are actually afraid of when they think about rejection.<\/p>\n

    Here\u2019s the difference: selling is getting someone to give you money in exchange for your product or service. Marketing is about presenting your products and services in such a way as to make people eager to buy.<\/p>\n

    Can you guess what you don\u2019t have to do when people are eager to buy from you? SELL!<\/p>\n

    If you get really good at marketing, you don\u2019t have to do as much selling, but you\u2019ll make more sales. So if anything, people who hate selling should LOVE marketing!<\/p>\n

    2. It\u2019s Not About You<\/h3>\n

    And here\u2019s another thing about this fear of rejection \u2014 a lot of people think that if someone doesn\u2019t buy from you, or says no to your offer, they\u2019re rejecting you as a person.<\/p>\n

    But the truth is, it\u2019s not about you! They just don\u2019t want your product or service! Or maybe they just don\u2019t want it right now, but they\u2019ll want it later.<\/p>\n

    This rejection reaction is 100% a mindset problem. If you\u2019re tying your own value as a human being to the purchasing decisions of some other person, that\u2019s absurd!<\/p>\n

    Believe in what you\u2019re selling, but don\u2019t identify with it. Your value lies inside of you, not in the choices of other people!<\/p>\n

    \"\"
    Believe in what you\u2019re selling, but don\u2019t identify with it.<\/strong><\/figcaption><\/figure>\n

    Marketing Truth #2: Match Your Marketing With Your Style<\/h2>\n

    Okay, so lie #2 is that to make sales, you have to do things you don\u2019t like or enjoy.<\/p>\n

    People often hear they have to do marketing or sales a certain way, like cold calling, for instance. They cringe at the idea, but they do it anyway, and lo and behold, it doesn\u2019t work! And, they feel awful and want to give up.<\/p>\n

    My friend, there are dozens<\/strong> of ways to market your products and services\u2013 in fact, we teach over 60 in my \u2018Wealthy Marketer\u2019 program.<\/p>\n

    With this many options, why would you ever pick one you hate!?<\/p>\n

    Personally, I\u2019d rather gouge my eyes out than do cold-calling, so I don\u2019t. And I\u2019ve sold half a billion<\/strong> dollars in products and services!<\/p>\n

    I did it by focusing on what I enjoyed and what felt good and avoiding the things I didn\u2019t like. And if you want to get rich in business, you should, too.<\/p>\n

    \"\"
    There are dozens of ways to market your products and services for your business!<\/strong><\/figcaption><\/figure>\n

    Marketing Truth #3: Marketing Helps People (Who Are Interested)<\/h2>\n

    The third lie was that marketing hurts people\u2013 that it\u2019s manipulative and annoying.<\/p>\n

    And unfortunately, this is the case for some marketers. But they\u2019re not my students.<\/p>\n

    When you focus your marketing on the people who really want and need your product or service, you can feel confident you\u2019re helping them, not bothering or tricking them. And, making money becomes easy!<\/p>\n

    So how do you do this? With 2-step marketing.<\/p>\n

    Step 1 is, let people raise their hand to say they\u2019re interested in learning more about your business. Step 2 is, try to convince the people that didn\u2019t raise their hand that they should raise their hand, right? NO!<\/p>\n

    That\u2019s what a lot of businesses do, and they drive themselves and everyone else crazy.<\/p>\n

    The correct Step 2 is to share more information with (and get input from) the people who DID raise their hand!<\/p>\n

    We see this everywhere today. Any time you give a business your email in exchange for a free download, you\u2019re letting them know you\u2019re interested. Then they can follow up with you. There\u2019s a good reason companies do this\u2013 it works!<\/p>\n

    Of course, it would feel great if every single person who comes across your marketing wants what you\u2019re offering, and buys it, and loves it. But that\u2019s not reality.<\/p>\n

    Reality is, some people will want what you have, and some won\u2019t.<\/p>\n

    And any effort you put towards trying to convince those who aren\u2019t a good fit is worse than a waste of your time. It\u2019s dragging you down!<\/p>\n

    So focus on taking care of the people that want what you have. Learn from them, and improve your offerings and your marketing, so you can help them even more and make even more sales the next time!<\/p>\n

    Now that we\u2019ve cleared the air about the value of marketing and the right approach, the next step is to learn the most important principles to become an expert marketer.<\/p>\n

    \"\"
    Focus on taking care of the people that want what you have.<\/strong><\/figcaption><\/figure>\n

    Take The Next Step In Mastering Marketing<\/h2>\n

    I love seeing business owners get excited about marketing because when they do, they can accomplish anything!<\/p>\n

    This is so important, I created an entire 90-minute training to share the key principles for effective marketing, and I\u2019m making it available for FREE. It\u2019s called:<\/p>\n

    The 500 Million Dollar Secret<\/em><\/span><\/a><\/h3>\n

    If you\u2019re ready to take the next step in ensuring the success of your business, I want you to register right away.<\/p>\n

    Even if you\u2019ve struggled in the past, with a little bit of the right knowledge, you can create the wealth and success you want. Take it from me!<\/p>\n

    Click here<\/span><\/a> to find a time that works for you, and I\u2019ll see you in the training.<\/h3>\n

    \"500-million-dollar-secret-harv-eker\"<\/a><\/p>\n

    To Your Success,<\/p>\n

    \"ways<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing is a dirty word for a lot of business owners. They don\u2019t like doing it, or even thinking about it. They\u2019d rather focus on delivering their product or service. Some would even prefer doing mundane admin work! They figure if they just do a good job, customers will show up, and everything will work…<\/p>\n","protected":false},"author":5,"featured_media":6001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[12,20,29,2],"tags":[53,73,21,24],"class_list":{"0":"post-3404","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-make-more-money","9":"category-marketing","10":"category-popular","11":"tag-business","12":"tag-marketing","13":"tag-millionaire-mind","14":"tag-t-harv-eker","15":"entry"},"yoast_head":"\nHate Marketing? You\u2019re Doing It Wrong - T. 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