{"id":3555,"date":"2019-06-11T18:29:29","date_gmt":"2019-06-11T23:29:29","guid":{"rendered":"https:\/\/08925f71d5.nxcli.net\/blog\/?p=3555"},"modified":"2019-06-11T18:29:29","modified_gmt":"2019-06-11T23:29:29","slug":"strategic-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.harveker.com\/blog\/strategic-marketing-strategy\/","title":{"rendered":"How to Create A Strategic Marketing Plan That Will Make You Rich"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">A great strategic marketing plan is your most valuable business asset. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If your business has <\/span><a href=\"https:\/\/www.harvekeronline.com\/500mill\/invite\/green\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\" style=\"color: #0000ff;\">great marketing<\/span><\/a><span class=\"s1\">, you can be lacking in other areas for a while (<b>not<\/b> forever) and still get really rich.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">BS, you say?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">T. Harv Eker earned a fortune in business. And he started his first successful company, a home fitness store, with only a $2000 cash advance on a credit card. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That only covered his first and last month\u2019s rent! No merchandise, no furniture, no displays, not even a cash register. Just an empty room.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He managed to get a single exercise machine on 30-day credit&#8230; and that was his entire inventory on opening day. Talk about a lean startup!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Yet in less than 3 years, he had not 1, but 10 stores, fully equipped with all the bells and whistles. He sold the business and became rich.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">How did he do it, starting with an empty storefront and a cardboard sign!? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>It was all marketing<\/b>. \u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Marketing is the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/80-20-principle-become-wealthy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">most important area of your business<\/span><\/a><\/span>&#8230; because it\u2019s the <i>only <\/i>thing that actually brings you income. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If your marketing sucks, everything else in your business can be top-notch\u2026 and you can still fail.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Great marketing will give you more money and resources. So, you&#8217;ll have more freedom to systemize your business and take control of your time. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Great marketing also lets you help more people, and make a bigger impact:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Your marketing itself can provide inspiration, entertainment, and education.<br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">As your business grows, you can serve more customers.<br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">And as you gain more resources, you can give more to causes you care about.<br \/>\n<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Sadly, a lot of business owners <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/truth-about-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">avoid marketing<\/span><\/a><\/span> because it makes them uncomfortable. They think it\u2019s manipulative or sleazy. They don\u2019t want to impose on people. Or they don\u2019t believe what they\u2019re offering is valuable.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/marketer-business-and-love\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">marketing is completely natural<\/span><\/a><\/span>\u2013 most relationships contain an element of marketing. The way you present yourself to bosses, coworkers, and dates\u2026 all marketing! Planning your marketing just adds a focused and systemized approach.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That systemization is key because random marketing is expensive and ineffective. You need a <b>strategic marketing plan<\/b> that organizes and guides your actions&#8230; so you get the most benefit for the lowest cost.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Now we\u2019ll walk you through the main steps for creating your plan. And while we\u2019ve packed this awesome post with tons of info, it\u2019s still just the tip of the iceberg. So we\u2019ll also point you toward extra resources to help you make it the most effective and successful for you.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6291\" src=\"https:\/\/www.harveker.com\/blog\/wp-content\/blogs.dir\/4\/files\/2019\/06\/Marketing-plan-steps-300x225.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.harveker.com\/blog\/files\/2019\/06\/Marketing-plan-steps-300x225.jpg 300w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/Marketing-plan-steps-1024x768.jpg 1024w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/Marketing-plan-steps-768x576.jpg 768w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/Marketing-plan-steps.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 class=\"p3\"><span class=\"s1\">Strategic Marketing Plans \u2013 Not As Scary As They Sound<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Strategic marketing plan\u2026 sounds complicated, right? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But it\u2019s just a tool that helps all your marketing efforts work together so you get better results. It takes a little upfront thinking, but the rewards are well worth it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The first thing to know about a marketing plan is that it\u2019s written down, not just floating around in your head. But that doesn\u2019t mean it\u2019s static. It\u2019s a \u201cliving\u201d document that you actively use on a regular basis and change over time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And because it\u2019s clear, specific, and\u2014once again\u2014<b>written down<\/b>, other people can use it, too. That means <i>you<\/i> don\u2019t have to do everything. You can delegate tasks you don\u2019t enjoy, and focus on the things you do best.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6292\" src=\"https:\/\/www.harveker.com\/blog\/wp-content\/blogs.dir\/4\/files\/2019\/06\/team-planning-300x225.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.harveker.com\/blog\/files\/2019\/06\/team-planning-300x225.jpg 300w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/team-planning-1024x768.jpg 1024w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/team-planning-768x576.jpg 768w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/team-planning.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 class=\"p3\"><span class=\"s1\">How To Devise A Strategic Marketing Plan That Makes Your Dreams Come True <\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Creating your strategic marketing plan happens in two phases: Preparation and Activation.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Preparation<\/b> helps you answer basic questions about your business:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">What are you selling, to whom, and why?<br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Where do you stand in the marketplace?<br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">How do you become the best choice for your target audience?<br \/>\n<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Your answers will guide your marketing efforts, which make up the <b>Activation<\/b> phase.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We\u2019ve broken this down into a simple step-by-step process, so grab a pen and paper or open a blank document on your computer, and let\u2019s do this! <\/span><\/p>\n<h3 class=\"p5\"><span class=\"s1\">Phase 1: Preparation<\/span><\/h3>\n<h4 class=\"p6\"><span class=\"s1\">Step 1: Your Business Purpose<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">What is your mission as a company? Your values and beliefs? What impact do you want to have in the world? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Please don\u2019t just say, \u201cTo make money.\u201d That\u2019s a given, but if you\u2019re only focused on money, odds are, you\u2019ll fail. Think beyond the bottom line to the real purpose of what you\u2019re doing. That\u2019s what customers will connect with. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For example, business research firm <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.conecomm.com\/research-blog\/2017-csr-study\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">Cone<\/span><\/a><\/span> found that \u201c87% [of Americans] will purchase a product because a company advocated for an issue they cared about.\u201d <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So decide what you stand for and market to people with similar values.<\/span><\/p>\n<h4 class=\"p6\"><span class=\"s1\">Step 2: Target Audience<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">You earn money by solving problems for people. So you have to know which people you\u2019re helping and what problems you\u2019re solving for them. Decide who your <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/target-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">target audience<\/span><\/a><\/span> is and learn everything you can about them. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Develop a \u201ccustomer avatar\u201d\u2013 a detailed description of your best customer. It should include demographic data and describe their beliefs, desires, and challenges.<\/span><\/p>\n<h4 class=\"p6\"><span class=\"s1\">Step 3: Understand Your Market And Competitors<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Knowing your market can save you a lot of time and effort. Study what\u2019s been done before, and what competitors are currently doing. This can help you figure out what\u2019s worked, what\u2019s missing, and how you can stand out.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There are several analysis frameworks that can help you. The most common is <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/creately.com\/blog\/examples\/swot-analysis-templates-creately\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">SWOT<\/span><\/a><\/span>\u2013 strengths, weaknesses, opportunities, and threats. Others include <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/d2myx53yhj7u4b.cloudfront.net\/sites\/default\/files\/IC-Marketing-Processes-5C-Analysis-Template-PDF.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">5C<\/span><\/a><\/span> for situation analysis and <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.groupmap.com\/map-templates\/pest-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">PEST<\/span><\/a><\/span> for macroeconomic factors.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And beyond frameworks, take some time to look at <span style=\"color: #333333;\"><span class=\"s4\">others\u2019 marketing<\/span><\/span>. See what they\u2019re doing and try to understand why. <\/span><\/p>\n<h4 class=\"p6\"><span class=\"s1\">Step 4: Unique Selling Proposition (USP)<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">The last step in the Strategic marketing Plan Preparation stage is figuring out what makes you and your offer uniquely awesome for your customers. What\u2019s something you can do better than anyone else?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You need to be able to communicate what sets your business apart. Make your product or service <b>irresistible<\/b>. Create a <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/four-tips-marketing-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">\u201cwow\u201d factor<\/span><\/a> <\/span>that makes your audience feel they NEED what you offer (and ideally, need it NOW). \u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Turn this into a <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/effective-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">clear, concise message<\/span><\/a><\/span> using the same words and phrases your target audience uses to talk about their desires and pains. This is your USP.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6293\" src=\"https:\/\/www.harveker.com\/blog\/wp-content\/blogs.dir\/4\/files\/2019\/06\/team-meeting-marketing-300x225.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.harveker.com\/blog\/files\/2019\/06\/team-meeting-marketing-300x225.jpg 300w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/team-meeting-marketing-1024x768.jpg 1024w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/team-meeting-marketing-768x576.jpg 768w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/team-meeting-marketing.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"p5\"><span class=\"s1\">Phase 2: Activation<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">How can you communicate that you\u2019re the best choice for your customers? To find out, you set goals, test specific tactics, measure your results, then refine, and repeat. <\/span><\/p>\n<h4 class=\"p6\"><span class=\"s1\">Step 5: Timeframe And Goals<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">For any marketing activities, define your goals and be sure to include a timeframe. The <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.thebalancesmb.com\/smart-goal-examples-2951827\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">SMART goal system<\/span><\/a><\/span> covers all your bases\u2013\u00a0it stands for specific, measurable, achievable, relevant, and time-based. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Your ultimate goal is more revenue and profit, but that might not be your immediate aim. For example, you might want to increase opt-ins or get more testimonials. Or your goal could be to give more consultations or get feedback. <\/span><\/p>\n<h4 class=\"p6\"><span class=\"s1\">Step 6: Campaigns, Tactics, Specific Offers<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Once you have your goals, it\u2019s time to put the plan together for achieving them. A particular marketing effort is usually called a \u201ccampaign\u201d. It\u2019s the specific way you\u2019re going to try to meet your goals, in alignment with all your work in the Preparation phase.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There are frameworks for this as well. The most traditional one is called the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.investopedia.com\/terms\/f\/four-ps.asp\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">Four P\u2019s<\/span><\/a><\/span>: product, price, place, and promotion. This is sometimes called your \u201cmarketing mix\u201d.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Product<\/b> \u2013 What are you offering in this particular campaign (e.g. a new offer or a special bundle)?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Example \u2013 You\u2019re offering a new app, plus a free PDF guide that helps customers get maximum value.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Price<\/b> \u2013 What is the standard price? And what discounts or extra value are you offering?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Example \u2013 You plan to charge a monthly subscription fee. But for this campaign, early adopters get lifetime access for a single payment.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Place<\/b> \u2013 Where are you selling and promoting it? Are you using direct mail, online ads, print ads, email, or another medium?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Example \u2013 You\u2019re promoting it through Facebook ads that invite people to join an <\/i><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/build-email-list-backend-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\"><i>email list<\/i><\/span><\/a><\/span><i>. You offer the special deal via email. They get it on your website. <\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Promotion<\/b> \u2013 How are you expressing the core elements you came up with in the preparation phase\u2013 your mission, target audience, and USP.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Example \u2013 You explain why you created this awesome app that helps your audience solve a problem they know they have.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Also, be sure to consider these aspects of your campaign: <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Who will organize the work and who will do each task?<br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s5\" style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/effective-marketing-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s6\">\u201cBack-end\u201d offers<\/span><\/a><\/span><span class=\"s1\"> for delayed sales, upsells, and repeat business.<br \/>\n<\/span><\/li>\n<\/ul>\n<h4 class=\"p6\"><span class=\"s1\">Step 7: Ways To Measure Results<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">If you want a marketing campaign to give you $20,000 in revenue in the next 90 days, how will you know it\u2019s working? You need to be able to track progress toward your goals.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That means creating a system to identify where sales are coming from.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you\u2019re using online marketing, like Facebook ads, you can use the analytics tools they provide. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If your strategy is more organic, like reaching out personally to 100 people, you can use a simple spreadsheet or even a handwritten list.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Use the tools that work best for you, without taking a huge amount of your time to set up. As your business grows, you can develop more sophisticated systems and hire people with more expertise to manage them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6294\" src=\"https:\/\/www.harveker.com\/blog\/wp-content\/blogs.dir\/4\/files\/2019\/06\/showing-marketing-plan-to-team-300x225.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.harveker.com\/blog\/files\/2019\/06\/showing-marketing-plan-to-team-300x225.jpg 300w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/showing-marketing-plan-to-team-1024x768.jpg 1024w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/showing-marketing-plan-to-team-768x576.jpg 768w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/showing-marketing-plan-to-team.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"p5\"><span class=\"s1\">Common Problems In Marketing Plans<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">No plan is perfect, but with a little foresight, you can avoid the usual traps.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Don\u2019t Confuse Tactics With Strategy<\/b> \u2013 Your marketing strategy is the entirety of your plan. How you run a particular campaign is a tactic. Your tactics should align with your strategy.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Consider Your Resources<\/b> \u2013 You need a plan you\u2019re capable of implementing with your current skills and resources. For example, if one of your competitors is a huge company with economies of scale on their side, trying to beat them on price might not be practical. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">At the campaign level, if you plan to run Facebook ads, for example, make sure you or your team have the skills, knowledge, and funds to do it effectively. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Implementing all of the information above will put you far ahead of most other business owners. And\u2026 it\u2019s just the beginning! There\u2019s only so much information we can put in a blog post, and we\u2019ve barely scratched the surface on the power of effective marketing.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\">How To Skyrocket Your Marketing Results <\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">If you want to utilize your new marketing plan to the fullest and start implementing it immediately, we want to help you take the next step.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We\u2019d like to invite you to join T. Harv Eker for an amazing online training experience, called<\/span><\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\" style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harvekeronline.com\/500mill\/invite\/green\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <i>The 500 Million Dollar Secret<\/i>.<\/a>\u00a0<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">When you attend, you\u2019ll discover the biggest mistakes people make in marketing, so that you never fall into the same trap, as well as shortcuts for maximizing your results, and your income just by becoming a master marketer.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Harv has helped over 2 million students create wealth in business, and this is your chance to get the wisdom and teachings straight from the source&#8230; for FREE. <\/span><\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harvekeronline.com\/500mill\/invite\/green\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a> <\/span>to save your spot and skyrocket your marketing results.<\/span><\/h3>\n<p><a href=\"https:\/\/www.harvekeronline.com\/500mill\/invite\/green\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3556\" src=\"https:\/\/www.harveker.com\/blog\/wp-content\/blogs.dir\/4\/files\/2019\/06\/500-FBshare2-20-1024x538.jpg\" alt=\"500-million-dollar-secret-harv-eker\" width=\"800\" height=\"420\" srcset=\"https:\/\/www.harveker.com\/blog\/files\/2019\/06\/500-FBshare2-20-1024x538.jpg 1024w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/500-FBshare2-20-300x158.jpg 300w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/500-FBshare2-20-768x403.jpg 768w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/500-FBshare2-20.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>What did you think about the article above? Are you ready to write your strategic marketing plan? Please share in the comments section below.<\/p>\n<p>For Your Freedom,<\/p>\n<p><img decoding=\"async\" class=\"img-responsive indentedSignature\" src=\"https:\/\/www.harveker.com\/wp-content\/themes\/harveker-responsive-2016\/images\/harv-signature_blog-footer.png\" alt=\"6 Simple, But Impactful Tips To Become A World Class Speaker &amp; Trainer\" data-lazy-loaded=\"true\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A great strategic marketing plan is your most valuable business asset. If your business has great marketing, you can be lacking in other areas for a while (not forever) and still get really rich. BS, you say? T. Harv Eker earned a fortune in business. And he started his first successful company, a home fitness&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[53,73,21,44,24],"class_list":{"0":"post-3555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-popular","8":"tag-business","9":"tag-marketing","10":"tag-millionaire-mind","11":"tag-success","12":"tag-t-harv-eker","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create A Strategic Marketing Plan That Will Make You Rich - T. 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