{"id":3891,"date":"2020-02-04T11:50:19","date_gmt":"2020-02-04T17:50:19","guid":{"rendered":"https:\/\/08925f71d5.nxcli.net\/blog\/?p=3891"},"modified":"2020-02-04T11:50:19","modified_gmt":"2020-02-04T17:50:19","slug":"how-to-write-great-copy","status":"publish","type":"post","link":"https:\/\/www.harveker.com\/blog\/how-to-write-great-copy\/","title":{"rendered":"How to Write Great Copy: 3 Tips for Writing Marketing Copy That Compels &#038; Sells"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/WYCtU2MTt0U\" width=\"820\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">This is a common situation for business owners:\u00a0 You have a great product or service, but you just can\u2019t seem to get people to take action. Sound familiar? If so, keep reading.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Many small business owners struggle to write copy that sparks interest and encourages engagement among readers. The truth is, great copy isn\u2019t about the best subject line, it\u2019s not about an enticing call-to-action, and it\u2019s not even really about the product. <b>It\u2019s about compassion.\u00a0<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Here\u2019s what I highlight in the video above:\u00a0<\/span><\/p>\n<h2><b><\/b><span class=\"s1\">1. Great copywriting is the key to your business\u2019 success<br \/>\n<\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">If you could learn one skill to improve how you market your company, then copywriting would be it. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">I would go as far as saying that copywriting is one of the most important tools you need to have business success.\u00a0<\/span><\/p>\n<h2><b><\/b><span class=\"s1\"><span class=\"s1\">2. Having \u201ca great product\u201d isn\u2019t enough<\/span><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\"><span style=\"color: #000000;\">Marketing<\/span> is a dirty word for a lot of business owners. They don\u2019t like doing it or even thinking about it. They\u2019d rather focus on delivering their product or service. Some would even prefer doing mundane admin work over handling their company\u2019s marketing tasks! Perhaps they figure if they just do a good job, customers will show up, and everything will work out.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">That\u2019s why, within a few years, most new businesses fail. They put all of their focus on what they\u2019re selling but never consider how they\u2019ll share it with their potential customers.\u00a0<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Yes, your product or service needs to be good. That\u2019s a given. And yes, you need to keep the operations side of your business running. But a great product and strong operations alone do not bring customers. Marketing brings customers (<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/80-20-principle-become-wealthy\/\" target=\"_blank\" rel=\"noopener noreferrer\">I discuss it in more detail here<\/a><\/span>). And writing is at the heart of any marketing strategy.<\/span><\/p>\n<h2><b><\/b><span class=\"s1\">3. You CAN write great copy! Here\u2019s how:<b><br \/>\n<\/b><\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">You don\u2019t have to write perfect, beautiful words. Just write the truth. Be sincere. Be real. If you can really help people, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/become-a-profit-machine-without-being-salesy\/\" target=\"_blank\" rel=\"noopener noreferrer\">tell them how<\/a><\/span>! Let them know that you understand their problem and that you can offer a solution. I know for a fact that writing honest, compassionate copy works. I\u2019ve used it in my own businesses and have seen amazing results with it.\u00a0<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">So, you want to know how to write great copy. It&#8217;s simple, really. Start with the heart. Let your readers know that you care about them on a human level and that you genuinely want to help them.\u00a0<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Offer the value they\u2019re looking for without all the fluff, and let customers decide to buy because what you\u2019re offering makes their life better. That\u2019s all it takes. Compelling copy comes from the heart.\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Are you ready to take the next step in mastering marketing?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I love seeing business owners get excited about marketing because when they do, they can accomplish anything!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This is so important. I created a 90-minute training to share the key principles for effective marketing, and I\u2019m making it available for FREE. It\u2019s called:<\/span><\/p>\n<h3 class=\"p5\" style=\"text-align: center;\"><span class=\"s2\" style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harvekeronline.com\/500mill\/invite\/green\/?utm_campaign=500mds_content&amp;utm_medium=post&amp;utm_source=blog&amp;utm_content=blog-write-great-copy&amp;utm_term=cta\" target=\"_blank\" rel=\"noopener noreferrer\"><i>The 500 Million Dollar Secret<\/i><\/a><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">If you\u2019re ready to take the next step in ensuring the success of your business, I want you to register right away.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Even if you\u2019ve struggled in the past, with a little bit of the right knowledge, you can create the wealth and success you want. Take it from me!<\/span><\/p>\n<h3 class=\"p6\" style=\"text-align: center;\"><span class=\"s3\" style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harvekeronline.com\/500mill\/invite\/green\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a><\/span><span class=\"s1\"> to find a time that works for you, and I\u2019ll see you in the training.<\/span><\/h3>\n<p><a href=\"https:\/\/www.harvekeronline.com\/500mill\/invite\/green\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3637 size-large\" src=\"https:\/\/www.harveker.com\/blog\/wp-content\/blogs.dir\/4\/files\/2019\/06\/500-FBshare3-20-1024x538.jpg\" alt=\"harv eker facebook ad\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.harveker.com\/blog\/files\/2019\/06\/500-FBshare3-20-1024x538.jpg 1024w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/500-FBshare3-20-300x158.jpg 300w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/500-FBshare3-20-768x403.jpg 768w, https:\/\/www.harveker.com\/blog\/files\/2019\/06\/500-FBshare3-20.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Now, you take it from here! Take one piece of copy and revise it with your customer\u2019s needs in mind. Then, let us know in the comments below how it changes your business!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>UP NEXT:<\/h3>\n<h3><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.harveker.com\/blog\/become-a-profit-machine-without-being-salesy\">Discover The 4-Letter Word To Eliminate &#8220;Selling&#8221; Completely And Still Get Rich<\/a><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff This is a common situation for business owners:\u00a0 You have a great product or service, but you just can\u2019t seem to get people to take action. Sound familiar? If so, keep reading. Many small business owners struggle to write copy that sparks interest and encourages engagement among readers. The truth is, great copy isn\u2019t&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[29],"tags":[114,97,73],"class_list":["post-3891","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-copy","tag-marketer","tag-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Write Great Copy That Compels and Sells - T. 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