{"id":4624,"date":"2020-08-17T11:09:29","date_gmt":"2020-08-17T16:09:29","guid":{"rendered":"https:\/\/www.harveker.com\/blog\/?p=4624"},"modified":"2020-08-17T11:09:29","modified_gmt":"2020-08-17T16:09:29","slug":"big-marketing-ideas-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.harveker.com\/blog\/big-marketing-ideas-for-small-businesses\/","title":{"rendered":"Big Marketing Ideas For The Small Business Budget"},"content":{"rendered":"

Don\u2019t have many bucks to spend on your business<\/span>?<\/span> Not sure where to focus on to grow your business<\/a><\/span>?<\/span><\/p>\n

No worries \u2013 there are plenty of marketing tactics that won\u2019t blow your small marketing budget. Let\u2019s see how far you can stretch those dollars!\u00a0<\/span><\/p>\n

Here’s an infographic outlining 8 marketing ideas for small businesses working with a small budget \u2014 you can also read more below:<\/span><\/h3>\n

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Ready to learn some more advanced marketing strategies and principles that will help scale your business to new levels of success?<\/p>\n

Check out my FREE online training called,
\n“The 500 Million Dollar Secret.”\u00a0<\/em><\/a><\/span><\/strong><\/i><\/p>\n


\n8 Marketing Ideas For\u00a0The Small Business Budget<\/span><\/h1>\n
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1. Publish Valuable Content<\/span><\/h3>\n

I don\u2019t think I even need to say this, but it\u2019d be neglectful not to mention the importance of valuable content. <\/span><\/p>\n

Start a blog, create content on social media, start an email newsletter.<\/p>\n

If you can create it yourself, all the better. (Isn\u2019t free always better?)<\/span><\/p>\n

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2. Create Instructional Videos\u00a0<\/span><\/h3>\n

Video content is really valuable, and while it can cost big bucks to get professional videos produced, there\u2019s nothing wrong with giving it a shot yourself.\u00a0<\/span><\/p>\n

Below is a photo of a recent film shoot I did to share some of my ideas and principles around growing a business.<\/p>\n

But you don’t need a film crew to create great video content.<\/p>\n

If you have a fairly new cell phone, you have all you need create high-quality video content to help you help others learn more about the problem your business solves!<\/span><\/p>\n

\"marketing_tactics_instructional_videos\"<\/p>\n

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3. Develop a Customer Referral Program<\/span><\/h3>\n

Offer existing customers a free product, a free month of service, or some other reward for referring new customers.\u00a0<\/span><\/p>\n

Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable!<\/span><\/p>\n

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4. Email Marketing\u00a0<\/span><\/h3>\n

Email marketing<\/span><\/a><\/span> is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers.<\/span><\/p>\n

Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free e-book detailing how to make a homemade pizza when you sign up for our First Slice newsletter).\u00a0<\/span><\/p>\n

Slowly nurture your subscribers via email until they are ready to become paying customers.\u00a0<\/span><\/p>\n

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5. Business Partnerships<\/span><\/h3>\n

Try teaming up with other local businesses<\/span><\/a><\/span>. You can promote each other\u2019s businesses.\u00a0<\/span><\/p>\n

For example, you might give your customers a coupon to the other business, and vice versa. <\/span><\/p>\n

Or, you can promote each other to your email lists \u2014 something called affiliate marketing.<\/span><\/p>\n

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6. Look for Complementary Businesses\u00a0<\/span><\/h3>\n

Obviously, you won\u2019t want to partner with competitors. You might look for a business that sells a related product.\u00a0<\/span><\/p>\n

For example, a sandwich shop might partner with an ice cream store.<\/span><\/p>\n

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7. Link Up with Local Media<\/span><\/h3>\n

You might try getting your local media to cover your business. You can do this by sending out press releases and networking with local reporters.<\/span><\/p>\n

Keep in mind; that reporters won\u2019t cover promotional things, like sales. You\u2019ll have to buy an advertising spot for those.\u00a0<\/span><\/p>\n

But, if your business has something unique or newsworthy to share, you might get some free publicity.<\/span><\/p>\n

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8. Contests & Giveaways\u00a0<\/span><\/h3>\n

You\u2019ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price.\u00a0<\/span><\/p>\n

Really tight on budget? You don\u2019t technically need a super expensive prize to get participants. Even a couple of high-end water bottles or fancy backpacks might be enough of a draw for some users.\u00a0<\/span><\/p>\n

Better yet – give away your product or service! Not only do people find greater value, but the winners will become built-in marketers for your business when they tell their friends all about their prize!<\/span><\/p>\n

\"\"Next Steps…<\/b><\/span><\/h2>\n

Now, you tell us \u2013 what are your favorite ideas on our list? What do you think you\u2019ll tackle first? And, what marketing ideas did we miss? Please share!<\/span><\/p>\n

So, now that you\u2019ve read my top tips for low-cost marketing, what comes next?<\/span><\/p>\n

Well, that depends\u2026 are you ready to learn some more advanced strategies and principles that will help you create wealth in your life?\u00a0<\/span><\/p>\n

If so, then you\u2019ll love my free web class called,<\/span><\/h3>\n

“The 500 Million Dollar Secret”<\/i><\/a><\/span><\/h3>\n

In this class, you\u2019ll learn:<\/span><\/strong><\/p>\n