{"id":579,"date":"2017-07-18T09:38:09","date_gmt":"2017-07-18T14:38:09","guid":{"rendered":"http:\/\/blog.harveker.com\/?p=579"},"modified":"2017-07-18T09:38:09","modified_gmt":"2017-07-18T14:38:09","slug":"low-cost-product-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.harveker.com\/blog\/low-cost-product-marketing-strategy\/","title":{"rendered":"Low Cost Product Marketing Strategy | T. Harv Eker&#8217;s Marketing Tips"},"content":{"rendered":"<p>Developing a product marketing strategy that reaches your consumer base can be expensive if you don&#8217;t have the right plan in place. Learn T. Harv Eker&#8217;s two marketing methods that are effective and low cost.<\/p>\n<h2>Product Marketing Strategy: Low-Cost Opportunities To Reach Consumers<\/h2>\n<p>&nbsp;<\/p>\n<p>Once you know who your market is and what you want to tell them, now you have to decide how you\u2019re going to reach them. You probably want to find a strategic marketing plan that doesn\u2019t cost you an arm and a leg, too.<\/p>\n<p>There are dozens of ways to market and promote a product or service. You have options from advertising on radio and television, to print, to magazines, to newspapers. Today, email is a great option to quickly market your business. There are two product marketing strategies that are the most effective at a low cost for you. <strong>Keep reading to find out what product marketing strategies I suggest and how to get started on your marketing plan.<\/strong><\/p>\n<h3>1. Referral Marketing<\/h3>\n<p>The first product marketing strategy I recommend is referral marketing. That\u2019s right, just what it sounds like: people telling other people. Word of mouth is not only extremely inexpensive, but it&#8217;s also the most credible way to market your product or services!<\/p>\n<h3>2. Endorsed Mailing<\/h3>\n<p>The second marketing plan I advise you to use is endorsed mailing or joint venture endorsed mailing. Bulk junk mail can cost a freaking fortune to mail out. Instead, partner with someone else who is interested in or believes in your product or service. You give them a deal on that product or service in exchange for the opportunity to use their mailing lists. Then, you can sell your product or service to their mailing lists with their endorsed approval.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Collaborative Strategies <a href=\"https:\/\/twitter.com\/MariahCoz\">@MariahCoz<\/a> <a href=\"https:\/\/twitter.com\/megan_minns\">@megan_minns<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/jointventure?src=hash\">#jointventure<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/webinars?src=hash\">#webinars<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/podcast?src=hash\">#podcast<\/a> Listen in <a href=\"https:\/\/t.co\/XuVCIr2zCG\">https:\/\/t.co\/XuVCIr2zCG<\/a> <a href=\"https:\/\/t.co\/1tXO1aWvDM\">pic.twitter.com\/1tXO1aWvDM<\/a><\/p>\n<p>\u2014 Luis Congdon (@wholesomeunion) <a href=\"https:\/\/twitter.com\/wholesomeunion\/status\/884059635333943296\">July 9, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The people on the list already trust your partner. So, now you have a wider field of people who may trust you, too. On one occasion, this turned out to be a 4% increase in response rates for me. That&#8217;s 20 times more than my original mailing experience without the joint venture.<\/p>\n<h3>Single-Step versus Multi-Step Marketing<\/h3>\n<p>I also suggest that you stop doing single-step marketing and instead switch to multi-step marketing! What\u2019s the difference? Single means trying to get them to buy from you on the first date. Multi means you&#8217;re trying to get them to test you out with very little risk. Then, after they like you, they&#8217;ll go for more. So, I believe in not only getting them in the door but doing so in massive quantities.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">10 tips on how to improve <a href=\"https:\/\/twitter.com\/hashtag\/DirectMail?src=hash\">#DirectMail<\/a> campaigns. <a href=\"https:\/\/twitter.com\/hashtag\/DirectMarketing?src=hash\">#DirectMarketing<\/a> <a href=\"https:\/\/t.co\/CyUyf5uCSQ\">https:\/\/t.co\/CyUyf5uCSQ<\/a><\/p>\n<p>\u2014 Oliver B\u00f6siger (@OBosiger) <a href=\"https:\/\/twitter.com\/OBosiger\/status\/880468667120717824\">June 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Finally, there\u2019s a saying: \u2018The headaches are on the front end but the money is in the backend\u2019. <strong>The most expensive part of any business is getting the customer in the first place.<\/strong> But isn\u2019t that your biggest asset? Yes! Your current customers are invaluable.<\/p>\n<p>Once customers are in, they know you and they like you. It\u2019s easy to sell to them and offer them more. Your own customer database is the most efficient and effective arena of the business. You\u2019re going to make way more money on the back end of what you offer recurring customers than the front end where you&#8217;re still trying to gain the customer.<\/p>\n<p><strong>Now it\u2019s your turn!<\/strong> What are two or three things you can offer on the front end of a business that is low risk in regards to time and money, and completely outrageous\u2014where people go \u2018Is this for real? Wow! I\u2019ve got to try this out!\u2019 What strategic product marketing plans have you used for your business? Share your thoughts and experiences below.<\/p>\n<p><strong>UP NEXT:\u00a0<a href=\"https:\/\/www.harveker.com\/blog\/how-to-build-both-ends-of-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Two Sides of Marketing: How To Get Customers, and How to Keep Them<\/a><\/strong><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Save<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); 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Learn T. Harv Eker&#8217;s two marketing methods that are effective and low cost. Product Marketing Strategy: Low-Cost Opportunities To Reach Consumers &nbsp; Once you know who your market is and what you want&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[12,17,29,32],"tags":[],"class_list":{"0":"post-579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-entrepreneurship-2","9":"category-marketing","10":"category-networking","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Low Cost Product Marketing Strategy | T. 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