{"id":750,"date":"2017-07-21T14:27:21","date_gmt":"2017-07-21T19:27:21","guid":{"rendered":"http:\/\/blog.harveker.com\/?p=750"},"modified":"2017-07-21T14:27:21","modified_gmt":"2017-07-21T19:27:21","slug":"niche-market-2","status":"publish","type":"post","link":"https:\/\/www.harveker.com\/blog\/niche-market-2\/","title":{"rendered":"Niche Market: How to Find Your Business’ Market"},"content":{"rendered":"
We can take that existential question, \u201cWho are we and what the heck are we doing here,\u201d apply it to business, and call it marketing. What am I all about, and who would or should care?<\/div>\n
File this entry into the \u201cI already know that\u201d bin. Isn\u2019t that the case with a lot of the things we say we know? \u201cOh, I already know how important marketing is.\u201d The only distinction is between those who know and those who put that knowledge to use consistently and effectively.<\/div>\n
So even though I can sound like a coo-coo clock sometimes, I do it on purpose because there are certain areas of business that you must, must, MUST get right or else stay broke. One of those areas is marketing.<\/div>\n
It doesn\u2019t matter how many times you\u2019ve heard it. It doesn\u2019t matter how many times you\u2019ve looked at it.<\/div>\n
You need to relook at it, tighten it, tighten it again, and tighten it some more. The more you can tighten that marketing down the better off you are. Sometimes you find out different things as you proceed.<\/div>\n
So what does that mean, \u2018your market\u2019? Back to basics: your market is who is \u2018most likely\u2019\u2014very important words\u2014to buy your product or service.<\/div>\n
One of the biggest mistakes most people make is trying to be all things to all people. And they end up being no-thing to no one. When I was doing private consultations for many years, I would say that was 80% of my clients\u2019 biggest problems\u2014trying to be too much to too many different people. That\u2019s a hard way to do business.<\/div>\n
Why? It\u2019s far too expensive to try and reach masses. Your message is watered down dramatically and never lands. It\u2019s really hard to focus in and stay tight. This is where self-awareness comes in handy. Our ego mind says more is better, but that\u2019s not true.<\/div>\n
Less is better! Tighter is better! More focused is better!<\/div>\n
Our marketing methods are going to focus in on two arenas: Who it is that you\u2019re selling to and what\u2019s your product? What it is that you do specifically for those people? How are you perceived? Are you perceived as the specialist for a certain group? If you\u2019re not, you\u2019re fighting a very tough uphill and expensive battle.<\/div>\n
The key is to be a big fish in a small pond. The idea is to identify your specific market, your primary or your best prospects. The more you can define the people who buy, the more you know about them, the better you can find them and the better you can serve them. Marketing is all about finding those people and letting them know how you are going to serve them.<\/div>\n
So here\u2019s one to internalize as sincerely and with as much energy as you can: \u2018If you can\u2019t define them you can\u2019t find them.<\/div>\n
Now it\u2019s your turn! In this community, knowledge is power, so what\u2019s your marketing experience? What are some important lessons learned or issues that you\u2019ve come across? I\u2019d love to hear from you!<\/div>\n
Next week we\u2019ll highlight some more important features of marketing.<\/div>\n

Knowing your niche market is essential to every business’ success. Without knowledge of who you’re serving, you may not be able to find them and sell to them.<\/p>\n

Tips for Finding Your Business’ Niche Market<\/h2>\n

We can take that existential question, \u201cWho are we and what the heck are we doing here,\u201d apply it to business, and call it marketing. What am I all about, and who would or should care?<\/em><\/p>\n

File this entry into the \u201cI already know that\u201d bin. Isn\u2019t that the case with a lot of the things we say we know? \u201cOh, I already know how important marketing is.\u201d There’s a clear distinction, though, between those who know this and those who put their knowledge to use consistently and effectively.<\/p>\n

So, even though I can sound like a coo-coo clock sometimes, I do it on purpose because there are certain areas of business that you must, must, MUST get right or else stay broke. One of those areas is marketing, specifically finding your niche market.<\/strong><\/p>\n

 <\/p>\n

Back to Basics: Know Your Market<\/h3>\n
\"\"<\/div>\n
It doesn\u2019t matter how many times you\u2019ve heard that you need a solid marketing plan. It doesn\u2019t matter how many times you\u2019ve reviewed your current marketing strategy. You need to relook at it, tighten it, tighten it again, and tighten it some more. The more you can tighten your marketing down, the better off you are. Sometimes, you will even find learn more as you proceed, which could lead to potential changes.<\/div>\n

So what exactly does it mean when we’re talking about \u2018your market\u2019? Let’s go back to the basics: your niche market is who is \u2018most likely\u2019\u2014very important words\u2014to buy your product or service.<\/strong><\/p>\n

One of the biggest mistakes most people make is trying to be too many things to any and all possible markets. They end up being nothing to no one. When I was doing private consultations for many years, I would say that was 80% of my clients\u2019 biggest problems\u2014trying to be too much to too many different people. That\u2019s a hard way to do business.<\/p>\n

Why? It\u2019s far too expensive to try and reach masses.<\/strong> Your marketing message is watered down dramatically and it never lands. It\u2019s really hard to focus in and stay tight when you’re doing too much. This is where self-awareness comes in handy. Our ego mind says more is better, but that\u2019s not true when it comes to your marketing strategies.<\/p>\n

Less is better! Tighter is better! More focused is better!<\/strong><\/p>\n

 <\/p>\n

Focusing on Your Niche Market<\/h3>\n

\"\"<\/p>\n

Our marketing plans are going to focus on two arenas:<\/p>\n

    \n
  1. Who it is that you\u2019re selling to<\/strong><\/em><\/li>\n
  2. What your product is<\/strong><\/em><\/li>\n<\/ol>\n

    What it is that you do specifically for the group of people you’re marketing to? How are you perceived by them? Are you perceived as the specialist for a certain group of people? If you\u2019re not, you\u2019re fighting a very tough uphill and expensive battle.<\/p>\n

    The key is to be a big fish in a small pond.<\/strong> The idea is to identify your specific niche market, your primary or your best prospects. The more you can define your market, the more you know about them, the better you can find them, and the better you can serve them. Marketing is all about finding those people and letting them know how you are going to serve them.<\/p>\n

    So here\u2019s a saying to internalize as sincerely and with as much energy as you can: If you can\u2019t define them you can\u2019t find them. <\/strong><\/em><\/p>\n

    Now it\u2019s your turn!<\/strong> In this community, knowledge is power, so what\u2019s your experience finding your niche market? What are some important lessons learned or issues that you\u2019ve come across creating marketing strategies? Share your thoughts in the comments.<\/p>\n

    UP NEXT:\u00a0The Power Of Timing: Understand Ground-Floor Opportunity<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    We can take that existential question, \u201cWho are we and what the heck are we doing here,\u201d apply it to business, and call it marketing. What am I all about, and who would or should care? File this entry into the \u201cI already know that\u201d bin. Isn\u2019t that the case with a lot of the…<\/p>\n","protected":false},"author":5,"featured_media":5214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-popular","8":"entry"},"yoast_head":"\nNiche Market: How to Find Your Business' Market - T. 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