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Tag: Financial Freedom

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Building an Online Database

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If you’re already in business—and new to online business—it means integrating your existing customers into your online marketing efforts.

For every single person that comes through your door, when they come to the cash register to pay—whether it be by check, Visa, or cash—you get their first and last name, and email address. Every single time! If they object, you kindly remind them that preferred customers get great discounts.

The reason for this is very simple: if you have their email address, you now have the potential to contact them for free from now on! You don’t have to physically mail anything except your actual products. Brochures used to mean at least a buck per piece by the time you add the cost of producing them or a sales person to call them up. By email it’s free!

This is a perfect example of how you raise your profits instantaneously by using this one simple technology that’s been around for almost decades. If you collect the first name, last name, email address, it allows you the ability to personalize every single email that goes out to all of your customers. You just put first name, last name, email address, date they came in, what they bought; one line for every customer. That’s all you have to do.

You’ve just built a database. You can take anything separated by commas and import into any program. People perceive this to be very difficult, but when you break it down it’s super easy.

It doesn’t seem like much when we’re talking about one email to one person. But what about sending to 500 people; mail merges by the date they came in, whatever they did, how much they spent? Within three minutes 500 customers get an announcement of a special offer for them. Do you think that within 24 hours you’ll notice an uptick in clicks, calls, or feet through the door? Of course!

It’s the simplicity of email. It’s faster than Federal Express. It’s faster than fax. You press a button, it’s there. And you can personalize it just for them.

Do you think you’re going to email something to 100,000 people or 500,000 people and you’re not going to make something extra in profit? We can send personalized emails to hundreds of thousands of people every single month and generate a lot of money from that.

Mind you, it can take a couple of years to create that kind of list, but so what? Two-years well spent to begin making $100,000 per month, yes? Think about it. If you send out an email to that list of 100,000, you’ll make a minimum of $100,000 from mailing that list just once! If we do that every month, you do the math. It’s a pretty powerful asset to have.

Just start with something. You don’t have to go high-tech. You don’t have to have automatic everything. Just get online and start marketing, start learning, and start experiencing, because if you don’t, your competitor is going to!

Stay simple. Stay clean. Get the job done. Your job is to be online, to be in business; get the customer to give you their information and buy from you. Whatever your goal is, get that job done online.

https://bit.ly/UltimateInternetBootcamp

Don’t Sell – Help!

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man with help above him

There are another three components that are critical to website success—besides avoiding the pitfall of focusing on product before knowing who your target market is and where they hang out.

The first is help, don’t sell. By helping you will sell. The second is build credibility and rapport through educating.

You’ll go to a sloppily put-together webpage and get these annoying boxes that come up asking if you want something you weren’t thinking about before but are certainly too annoyed by now to entertain considering.

When you’re marketing online, remember that people don’t shop online. People research online.

Most people go online for research on how to buy a new car, or increase their business, or to learn about raw foods, or whatever it may be. So your website has to be designed around helping, not selling. Informing, revealing, educating.

If you sell, you will fail. By helping you build credibility and rapport. People will believe in you, and because of that, you can show them the value in your product or service. And they will buy from you. It’s absolutely critical to what you do online.

Everything on your website—every button, every graphic, every word you put on the page has got to be built around helping, not selling. Make it most appealing to researchers, not to shoppers. Save the two-page sales letters and the paper. Whatever it is you’re the expert in, whatever you do, they want more information. They’ll call you, email you, or order right off the website.

The mindset of the online researcher-pre-shopper is, “What’s in it for me?” That’s the first question you want to answer on your website. If you can’t answer that question at the top of your webpage, change it or you’re going to fail. Why should anybody stay there? They’ve got hundreds of websites to go look.

Don’t have a mission statement at the top of your page talking about who you are, what you do, how great and fantastic you are, and how you have a Ph.D. Nobody cares about that.

They care about what you’re going to do for them. That doesn’t mean not making available credentials and testimonials, but it all goes back to writing headlines—something that will make them stay. Suck them in. Make them feel like they’re going to be learning something they didn’t know before.

Nearly the same marketing rules still apply. Walk a mile in your prospects’ shoes. Empathize with them in plain language. Pharmaceutical ads are written and spoken so that children understand them. Use simple and/or precise language (depending on the uniqueness of your market) as your keywords—the words prospects would be typing into Google or Bing to find you. If you’re selling cow juice but everyone calls it milk, you better call it milk too because people don’t search for cow juice, they search for “milk.” If you get stuck, there are writers at reasonable prices who can do it for you.

It’s not how well you know your product that is going to determine the level of your sales and your success; it’s how well you know your customer, so that you’re ready for them when they visit your web page.

Next month we’ll cover that last key to success in building an online business—having the best possible sales process you can have—one that costs you nothing and boosts your profits!

https://bit.ly/UltimateInternetBootcamp

A Different Kind of Blueprint

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iStock_000011920937XSmall

By this point, we can talk for days about our money blueprint, yes?

It’s that program we created, or way of being that we’ve grown accustomed to, in relation to money—mostly without us being aware of it. Our money blueprint manifests our financial reality. Like the blueprint of a physical structure, it’s either going to be drawn up big or small—to accommodate a lot of money, or little.

That kind of blueprint is about the mental game of money, but let’s take a look at a different kind of blueprint—the one that encompasses the machine, the vehicle that will build your wealth—that is, your business.

A lot of people start their businesses without any blueprints. They say, “Well, I’ve got a couple of clients. Then I’ll figure out all the marketing stuff and get some more clients.”

That actually could work, but the downside of that kind of success—without a system in place that can handle the new volume—could lead to having so many customers that you literally don’t know what to do with them. You could end up losing as many potential repeat customers as you will the additional word-of-mouth customers those lost repeaters could have served up for you.

Designing a basic blueprint for your business allows you to get the lay of the land for your enterprise and understand how your business is organized. Maybe even more importantly, your business blueprint can show you those critical success factors that aren’t in your business. Enjoying the fruits of owning your business is much different when you can take a six-month vacation from it, yet it’s still running the way it should when you get back.

No matter what the business, there are four basic blocks that need to be included in the foundation of your business’ blueprint:

  • Leadership. This is the part that provides vision, inspiration and makes most of those key, highest-level decisions about how things should be run.
  • Business development. This is mostly marketing and sales. That’s where all the business comes from. These are the team members—and the processes in place—who find those prospects that want your product or service. Business development is where your promises are made and disseminated.
  • Delivery. Once those promises are made, somebody’s got to do the work, yes? In manufacturing, those are the people who create the product. In other businesses, it’ll be those people who provide the service. Those are the fulfillment people, those who deliver on the promises.
  • Administration. These are the often unheralded (don’t take them for granted, though!) people behind it all: accounting, legal, payroll, etc. It’s a separate yet very important group because that’s exactly where a lot of systems and processes often go awry.

Again, no matter what the business, every one of them is going to have these four essential components.

Similar to our psychological blueprints, what’s under the ground creates what’s above the ground. So many of the obstacles we come across in business can be tracked to structure and systems. As intensely as we work on the mind game of money, so to we need to pay special attention to the actual structure of our money making machine.

What do you think? We want to hear your comments and stories!!!

Your Business Reflects You

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man looking through crystal ball

If someone told you, right before you got out of the gate, “Sixty-three percent of all businesses fail within the first six years,” would you still want to start a business?

That’s the figure according to the U.S Bureau of Labor Statistics. That means most people stand a little bit better than a 50/50 chance of, at minimum, staying above water; we’re not even talking about profitability.

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How to Be Good and Rich At the Same Time

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moneykeysmallWhat’s the root of all evil? Money, right? Wrong!

 

You’d be amazed how many people think being rich will make their lives worse, like they won’t be judged for who they are but for their money. So even though they want to be rich, they shirk it at the same time.

 

This subtle yet profound fear keeps people from the truth: it’s good to be rich! Not just for the lifestyle, but because in the end, being rich makes us into better people.

 

I can hear someone screaming, “What about the rich jerk who doesn’t tip even though the service was great? How’s money made him a better person?” Here’s a clue: whoever you are, money will make you more of that. If you are a kind, generous person who attracted like-minded people before being rich, you’ll continue to do so after because now you’ll be able to be even more generous on a larger scale.

 

It’s our duty to become rich if we can. We have an obligation to grow to our greatest potential, developing the character that can achieve and care about other people at the same time. This is the growth that will ultimately make us into better people.

 

So what is the root of all evil? It’s not stacks of paper. Fear is at the root of our thoughts that tell us becoming rich will make things worse and take us away from being loved, accepted, and well-thought of.

 

If we don’t accept that being rich can be a good thing for ourselves and for others, fear and doubt creates envy. Envy says, “I can’t have that, and I resent those that do.” Acceptance of what you really want says, “I can have that, and I will be a better person because of it.”

 

So instead of secretly despising rich people, we should affirm them, even if they’re frickin jerks. We’re not affirming who they are as people—we’re affirming the idea that it’s okay to be rich. You can make a choice not to be selfish, arrogant, and thoughtless. Fear and envy negate thoughts of wealth and result in feelings and actions that take you away from it, even when you’re not aware of it.

 

Here’s a simple exercise in overcoming fear. Think of something that you’ve always wanted to do but never got around to, and just do it (Don’t break any laws, though!). Even if you end up not wanting to do it again, at least you know instead of just holding back for whatever reason. You’ve broken through something, and other breakthroughs become easier. It’s the only way we’ll ever grow.

 

This is not just about being rich, although that is one of the goals. This is about growing ourselves to become bigger than the obstacles we’ll face in life. The more wonder we experience and challenges we face, the more we expand to be able to take in more; the good and the bad; the money and the problems that come with it. In the end, striving toward becoming rich can only serve you, and if you choose it, serve others as well. How’s that a bad thing?

 

 

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