There’s no way around it: those who aren’t extraordinary athletes or entertainers but who still want to get rich have to get good at sales. Whatever that may be, even for artists, or whoever. You have to more specifically not only get good at sales, but good at closing sales.
Now how do you close a sale? There’s three or four ways to do it. The best way is the invitational close. ‘Do you like this? How does this sound?’ You invite feedback. ‘If it sounds pretty good, why don’t you give it a try?’ Assume that when you’ve answered a question or an objection, it’s the equivalent of them having decided to buy.
Or you can use what’s called an alternative close. ‘Would you prefer this or that?’ You offer a choice between A or B. The probability of them picking one or the other goes up dramatically if they have a choice, and whichever one they say ‘Yes’ to, you’ve made a sale.
Here’s a neat trick from one of the masters, Brian Tracy: if you get the customer to give you a single piece of information, you’ve successfully used the power of suggestion. ‘How do you spell your last name exactly?’ If they give you the spelling of their last name, they’ve bought the product. It’s very powerful.
In the end, the most important quality for sales success is boldness. All qualities are habits, habits of thought and action. Because of childhood conditioning, we have these fears of failure and rejection, but those are learned because children have no fears. We learn them as we grow up, but that also means we can unlearn them. The way you unlearn the fear of failure and rejection is by doing the opposite of what you would do in a failure or rejection situation.
When we back away from the fear, it grows and grows. Soon it dominates our whole life, and it paralyzes us. But when you confront the fear; when you do the thing you fear, it gets smaller and smaller and becomes manageable. So for the rest of your life, you make a habit of doing the thing you fear. You make a habit of confronting the fear.
Pretty soon, you develop the habit of courage. You reach the point where you’re not afraid of anything. The key to your success as a person and as an entrepreneur is to develop the habit of courage. The way that you do it is every single time you feel a little bit scared or nervous, you attack. You move toward the fear situation. You pick up the phone. You make the call. You knock on the door. You ask for the order.
Whenever you feel afraid, do the thing you fear. In a week, a month, a year from now, your fears will diminish. As your fears go down, your confidence and your self esteem go up, and you start to feel fabulous about yourself. You start to feel unstoppable.
What were some of the fears you’ve had to overcome in your life that held you back from success? What once seemed like a mountain but now more resembles a molehill? Give us your feedback. We want to hear from you!
For Your Freedom,
