Success Resources Archives - Page 2 of 3

Posted on October 30, 2012 - 11:40 pm by 76

It’s one of the most basic questions ever: What do you and 99% of the population want most?

Most people will say “More money.” Specifically, we want to be rich. Who wouldn’t? If you’re rich, you really don’t have much to worry about, except maybe what to do with all that money, or maybe what to do with that “distant cousin” you never knew, who all of a sudden shows up when they find out you’ve got some money. Still, that’s a problem most people will gladly accept.

More money means material comforts, and doing what you want when you want without having to answer to anybody. No bosses, no deadlines, no evaluations—being in charge of your own life. Since this is so apparent … why are we even talking about it?

Because sometimes, the obvious is so obvious that we miss the bigger picture. When we talk about wanting to be rich, what are we really talking about; money, or freedom?

There’s a pretty big difference between the two, no? Does having more money absolutely mean having more freedom, or security, or even peace of mind? Not necessarily. Being rich certainly provides material convenience, but you and I know there are plenty of rich people out there who are completely miserable. Sometimes they miss the whole point of being rich—i.e. freedom and happiness. Instead, they work even more than some middle class people, who struggle just as hard, because some rich folks think they have to work harder in order to stay rich and “free.” Can you believe that?!

So in the end, what are we really after? What do we really want?

What we’re really seeking is a feeling that we associate with being rich. The house we want can give us a sense of comfort. The car we want can heighten a feeling of importance. Travel and toys can bring excitement and stave off boredom. But you don’t have to wait to be rich in order to have these things or experience the feelings of freedom and happiness.

The goal isn’t to get rich in order to be free. Let’s turn that around! Get freedom first, and then being rich becomes icing on the cake.

How do we get free now? Financially speaking, you do this by creating passive income vehicles—some to build, some to buy—letting those streams gather momentum over a few years, reaping the rewards, then doing more of this with other passive income structures. This way, you get the material wealth that gives you tangible freedom from having to worry about working—one of the basic goals of our desire to be rich—and if you really know what it is you really want, you get the happiness part of it as well.

Freedom is only as good as the results of your true intentions. In other words, keep the endgame in mind. We’re not getting rich to be free. We want to be free and then enjoy the benefits of being rich. This is not something we have to wait for to arrive in the future. There’s no freedom in waiting. Freedom starts now.

Building an Online Database

Posted on July 31, 2012 - 10:26 pm by 36

If you’re already in business—and new to online business—it means integrating your existing customers into your online marketing efforts.

For every single person that comes through your door, when they come to the cash register to pay—whether it be by check, Visa, or cash—you get their first and last name, and email address. Every single time! If they object, you kindly remind them that preferred customers get great discounts.

The reason for this is very simple: if you have their email address, you now have the potential to contact them for free from now on! You don’t have to physically mail anything except your actual products. Brochures used to mean at least a buck per piece by the time you add the cost of producing them or a sales person to call them up. By email it’s free!

This is a perfect example of how you raise your profits instantaneously by using this one simple technology that’s been around for almost decades. If you collect the first name, last name, email address, it allows you the ability to personalize every single email that goes out to all of your customers. You just put first name, last name, email address, date they came in, what they bought; one line for every customer. That’s all you have to do.

You’ve just built a database. You can take anything separated by commas and import into any program. People perceive this to be very difficult, but when you break it down it’s super easy.

It doesn’t seem like much when we’re talking about one email to one person. But what about sending to 500 people; mail merges by the date they came in, whatever they did, how much they spent? Within three minutes 500 customers get an announcement of a special offer for them. Do you think that within 24 hours you’ll notice an uptick in clicks, calls, or feet through the door? Of course!

It’s the simplicity of email. It’s faster than Federal Express. It’s faster than fax. You press a button, it’s there. And you can personalize it just for them.

Do you think you’re going to email something to 100,000 people or 500,000 people and you’re not going to make something extra in profit? We can send personalized emails to hundreds of thousands of people every single month and generate a lot of money from that.

Mind you, it can take a couple of years to create that kind of list, but so what? Two-years well spent to begin making $100,000 per month, yes? Think about it. If you send out an email to that list of 100,000, you’ll make a minimum of $100,000 from mailing that list just once! If we do that every month, you do the math. It’s a pretty powerful asset to have.

Just start with something. You don’t have to go high-tech. You don’t have to have automatic everything. Just get online and start marketing, start learning, and start experiencing, because if you don’t, your competitor is going to!

Stay simple. Stay clean. Get the job done. Your job is to be online, to be in business; get the customer to give you their information and buy from you. Whatever your goal is, get that job done online.

https://bit.ly/UltimateInternetBootcamp

Don’t Sell – Help!

Posted on May 31, 2012 - 2:46 am by 26

There are another three components that are critical to website success—besides avoiding the pitfall of focusing on product before knowing who your target market is and where they hang out.

The first is help, don’t sell. By helping you will sell. The second is build credibility and rapport through educating.

You’ll go to a sloppily put-together webpage and get these annoying boxes that come up asking if you want something you weren’t thinking about before but are certainly too annoyed by now to entertain considering.

When you’re marketing online, remember that people don’t shop online. People research online.

Most people go online for research on how to buy a new car, or increase their business, or to learn about raw foods, or whatever it may be. So your website has to be designed around helping, not selling. Informing, revealing, educating.

If you sell, you will fail. By helping you build credibility and rapport. People will believe in you, and because of that, you can show them the value in your product or service. And they will buy from you. It’s absolutely critical to what you do online.

Everything on your website—every button, every graphic, every word you put on the page has got to be built around helping, not selling. Make it most appealing to researchers, not to shoppers. Save the two-page sales letters and the paper. Whatever it is you’re the expert in, whatever you do, they want more information. They’ll call you, email you, or order right off the website.

The mindset of the online researcher-pre-shopper is, “What’s in it for me?” That’s the first question you want to answer on your website. If you can’t answer that question at the top of your webpage, change it or you’re going to fail. Why should anybody stay there? They’ve got hundreds of websites to go look.

Don’t have a mission statement at the top of your page talking about who you are, what you do, how great and fantastic you are, and how you have a Ph.D. Nobody cares about that.

They care about what you’re going to do for them. That doesn’t mean not making available credentials and testimonials, but it all goes back to writing headlines—something that will make them stay. Suck them in. Make them feel like they’re going to be learning something they didn’t know before.

Nearly the same marketing rules still apply. Walk a mile in your prospects’ shoes. Empathize with them in plain language. Pharmaceutical ads are written and spoken so that children understand them. Use simple and/or precise language (depending on the uniqueness of your market) as your keywords—the words prospects would be typing into Google or Bing to find you. If you’re selling cow juice but everyone calls it milk, you better call it milk too because people don’t search for cow juice, they search for “milk.” If you get stuck, there are writers at reasonable prices who can do it for you.

It’s not how well you know your product that is going to determine the level of your sales and your success; it’s how well you know your customer, so that you’re ready for them when they visit your web page.

Next month we’ll cover that last key to success in building an online business—having the best possible sales process you can have—one that costs you nothing and boosts your profits!

https://bit.ly/UltimateInternetBootcamp

Mission: Critical

Posted on November 25, 2011 - 1:25 am by 17

Of all the things that occur in your business, which ones make the most difference?

If your top value is revenue, for example, which parts of your business make the most difference toward revenue? Is it lead generation? Is it having a good sales process? Is it knowing how to close and eventually sell the business?

Those critical factors that lead to success in your business—or really in anything—are those practices where you put more time, attention and effort, and where afterward you get even more in the return for that time, attention, and energy you put in.

For example, adding legal services might not transform your business, but adding lead generation systems (i.e. systematic marketing!) could really transform it. Adding a referral generation system could totally transform your business at an incredibly low cost.

There are some fairly broad success factors that really make a business hum to the tune you want to hear. Those factors include:

– Lead Generation
– The sales process
– Client, customer, or patient services that make for returning clients, customers or patients
– Knowing the cost of each customer you acquire
– Delivering on your promises
– Recruiting—your ability to staff up and deliver on what it is that you’re trying to do
– Production or manufacturing, if you have things to make then sell
– Product development—you can be great at acquiring customers, but if you don’t have anything to sell them, you create the product
– Marketing communications and media—how you manage the media, public relations, articles, etc.

Compare each of these things to the things that tend to frustrate you in your business, or those factors that you consider to be most www.healthandrecoveryinstitute.com/topamax-topiramate/ important to you. If revenue is your top value, lead generation is going to take on greater importance, but if it’s client services, then recruiting will be more important to you than lead generation. There is no fixed, one-stop shopping solution.

Your selection of criteria could be vastly different from everybody else’s, so you select your criteria first, and then you go through the list and you consider, “What are the pieces that are most important to how I get what I want out of this thing I call my business?” Naturally, the list above isn’t all inclusive; there are many others.

Once you figure out your criteria and then start looking at how to systemize whatever process you’re focusing on, that’s permanent. The hardest part of that is already done. You might look at your critical success factors every half-year or so—you don’t want to just do this once and get complacent in thinking that adjustments won’t be necessary along the way. But doing it in the first place is a key step in creating those systems that not only grease the wheels of your business for smoother function, but also those reasons why we started doing all this to begin with; more profit, more time, and eventually freedom from the business so you can do whatever you really want to do.

What do you think? What are the success factors that have been critical to your business, or where do you find yourself focusing your time? How does that pan out? What adjustments did you or do you have to make? The Millionaire Mind community wants to hear from you!!!

Why Did I Start This Business Again??

Posted on November 4, 2011 - 2:59 am by 36

white arrows coming out of mans head on chalk board

I wonder how many would-be entrepreneurs consider—while they’re thinking about running a successful business—that ultimate success means not running that business?

Building a business that has you stuck in the middle of it isn’t much better than working for someone else under their terms. It gets to the point where you look up one day and you find that you might make some money, but now you have no life! You’re a slave to your business. Money with no life, or vice versa, is brutal.

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