As 2014 has swiftly arrived, we are brought to that time of the season when most of us take to planning and plotting the next 12 months of our lives. If you’re already considering your to-do lists and new years resolutions, then you’re on the right track, but you’ll need to be careful in making your plans in order to be sure that you’re able to use them to your advantage!

Set Goals

The first rule of making progress in anything you do is setting goals, allowing yourself to always have a finish line in sight. This provides a boost in motivation during those moments when slogging forward seems impossible, giving you something tangible to work towards at every moment.

Whether you’re planning positive changes to your work or personal life, take note of the things that you want to achieve by the end of the year, and what you’ll need to do in order to get there. With these goals firmly in heart and mind, you’ll have just what you need to propel you in the right direction.

But wait…

Set Reasonable Goals

Goals are great, but what if those goals are only barely achievable? Like a high-risk gambler, you stand to gain the most when you meet sky-high expectations, but your chances of any success at all are well below par.

In order to limit your risk of perceived failure, be sure not to aim too high when setting your goals. Take the time to consider your history and your present circumstances, planning to hit milestones that are within reach instead of shooting for the stars and coming up short.

That’s not to say that you’ll never reach the stars, mind you – only that you’ll need to get to them in incremental steps.

Set Reasonable, Incremental Goals

Alright, you’ve got goals set that are useful, reachable, and will serve to take your endeavors to the next level throughout 2014. With the whole year plotted out ahead of you, it may seem that you’re ready to close the books on another successful year planned and get started with the heavy lifting.

 Not so fast.

You may feel particularly pumped up about achieving your goals now, but what about that inevitable day when inspiration is lacking and your goals seem further away than they did the day before? Whether it’s a day, a week, or a month away, that time will come, and you’ve got to narrow your plans even further if you want to get yourself on the right track without fear of hitting a serious bump.

Overarching goals are a necessary thing when you’re taking in the big picture, but life isn’t a big picture; on the contrary, life happens minute by minute, and that means that you’ll also need a more focused view. In order to achieve maximum momentum and build the kind of habits that lead to long-term success, be sure to set incremental goals that take you from point to point towards the place you visualize yourself being at the end of 2014.

No matter what your goals are and what aspect of your life they apply to, good planning and hard work will get you there – good luck!

What are your plans to make 2014 the most successful year of your life? Let us know in the comments below the specific routes you’ll be taking towards improved finances, better health, stronger relationships, and increased happiness, helping others to follow in your footsteps!

 

Happy New Year!

For Your Freedom,

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tornado

Beyond the funhouse mirrors of what people think it means to run a successful business, at the end of the day there’s a science to it, like most everything else.

The definition of a scientific formula is something that has been developed, tested, then tested again and again by geniuses compared to most of us. The benefit we get is those formulas can now be used successfully by just about anybody who applies them. We’re surrounded by formulas that we can simply follow. It may have taken them years to develop, but now we can use them with just a little effort.

There are formulas for business success. Some of them need to be applied before you invest your first dollar into any enterprise. The businesses that fail are the ones that fail to specialize, differentiate, and segment their core customers.

Specialization means you specialize in a particular product or service; a particular market area; a particular industry or geographical area. You target this like a marksman. What do you specialize in? What is your focus?

The next part of successful marketing is differentiation. Every act of professional selling is differentiation; that is, identifying your area of excellence. Specialization focuses on who you’re targeting and what the product is going to be. Differentiation takes it a step further—how are you going to deliver that product and/or service differently than the other businesses your customers could be going to? What are you going to be excellent at? What is it about your product or service that makes it better or superior to anything or anyone else?

If you want to earn the highest possible income, it’s worth taking a week, a month, a year—as long as it takes—to excel in a particular area because that’s where all the money is. Real money is not for the average, the mediocre, the well meaning or the hopeful. It’s for people who are really good at what they do.

Segmentation is deciding who your best customers are based on what you sell, what you specialize in, what you’re already good, and who can most benefit the fastest from what it is you sell. These are the customers that are the easiest to sell to. You focus single-mindedly on them. You identify the 20% of customers who can account for 80% of your sales.

Wave a magic wand and imagine your perfect customer. As silly as it may sound, it is actually the most appropriate analogy to make. Your perfect customer is literally on the verge of buying, all you have to do is meet them, and they’ll take it right out of your hand. Who is that person?

Now by the time they are arriving at your door, you already know what they need because you’ve focused on your specialization, differentiation, and segmentation. You begin talking about your product or service, showing them that all things considered yours is the best choice. You answer their objections or hesitations, close the sale, and get re-sales and referrals from them. Marketing Success 101.

You do this prospecting so you don’t spend a single minute talking with people who are not good prospects. Your job is to identify the people who are most likely to buy, and then connect with them immediately with a benefit that they want now. All you have to do is prove that you can deliver.