In my seminars, I frequently ask my audience how many of them don’t like the word “sell.” When I do, a lot of people raise their hands. In fact, I do too. I don’t like the word sell either. It has a really gross connotation to it, doesn’t it? Even though there’s nothing inherently wrong with it, it’s got a bad rap.
That’s why today I’m going to teach you some closing techniques that don’t feel like selling. Read on to learn more.
A Simple Closing Technique That Doesn’t Feel “Salesy”
If you want to avoid the word ‘sell’ in your presentations, I have one simple trick. It may sound like it’s too easy to be effective, but I promise you that just by employing this tactic, you’ll see better results.
Are you ready? Here it is: Don’t ever use the word “sell.” Instead, use “help.”
Why “Help” Is So Much Better
By making this swap, you emphasize an important distinction in your business ideology. I’m telling you that you shouldn’t use the word “sell” because I don’t just want you to sell people something. Instead, I actually want you to help people.
So how do you earn money helping people? By keeping in mind that most people search for solutions to their problems — not products. So to help people and also earn money, you need to solve a problem for someone. That’s the only reason people give you money.
People don’t give you money because you’re smart, unique, good-looking, or skilled.
They give you money because you solve a pain point for them.
People don't give you money because you're smart, unique, good-looking, or skilled. They give you money because you solve a pain point for them. Share on XIf people can’t see how their problems could be solved by what you’re providing, you’re wasting your time and resources.
And if the problem you are trying to solve isn’t strong enough, you have a really tough road ahead of you. Read on to discover why…
Helping With the Right Problem
With all this in mind, you have to do something that helps a lot of people while also staying within your niche. Show people how you can help them and address their specific pain points. That’s called your message, and it’s the best closing technique there is.
For example, let’s say you have a product that reverses hair loss. Don’t say, “Hey, I have a great hair loss program. I have a product that grows hair.”
That’s ok, but is that really attractive? Is that your message?
Instead, you could say…
“Are you tired of looking at your balding head in the mirror? Does it frustrate you? Do you remember the days when you used to have a full head of hair?
“Every single day since then you’ve watched your hairline recede. How do you feel when people look at you, and the first thing you think they’re looking at is your lack of hair? How does that make you feel about yourself?
“Would you like to grow it back and become confident about yourself again? Would you like to get up in the morning and run your hands through your thick hair? Wouldn’t that be great? Well, I have a product for you!”
There’s a difference, right? The key difference here is that you’re making an offer to people who are looking for your solution. This puts you in the position of helping, instead of needing to sell them.
Bottom line: When you know what problem you’re solving, you don’t have to “sell” anything.
This is something I go into more detail in my free upcoming web class, The 500 Million Dollar Secret. To learn more, click here.
Let’s Be Clear. Your Goal Is Still Sales…
There’s nothing wrong with the fact that you still want to get sales. After all, you’re making an offer for money because that’s what you’re in this for. However, those sales are still people you’re trying to help.
Remember, just don’t think about it as selling. It’s all about how you frame it and what will make you feel best about delivering your products or services to the right audience.
This is just one of the many strategies for becoming a great marketer.
Watch the video below to discover this powerful technique:
Why Do You Need To Become A Great Marketer?
Well, it’s because marketing itself is the one part of your business that will make the difference between your success, mediocrity or failure. Unfortunately, most people are lousy marketers and that’s why most people continuously work too hard and earn too little.
The good news is marketing is not hard once you know what to do…
You don’t need to know everything in marketing to succeed. You only need to know the right things. So to help you in this arena I created a FREE web class, called:
The 500 Million Dollar Secret
In this class, you’ll learn:
- The most common AND deadly mistake that underachieving businesses make and how you can avoid it
- How to get 10X more sales and make 10X more income from one slight change to your business model
- The 10-letter word that will practically hypnotize your prospects and customers and make them fall in love with you
- How to instantly eliminate all fear, doubt and non-supportive beliefs around the word “selling”
- And much, much MORE.
Friends, I can’t emphasize how important this free training will be for you and your business. Allow me to teach how you to approach marketing in a whole new way so you can reach the level of success where you’re finally working LESS and earning MORE!
Click here to register for my free class and select a date and time that works best for you.
Now, what do you think? What kind of language could you use for closing techniques that still sell without seeming salesy? If your ideas are good, keep them and use them! If you’re up for some creative brainstorming with fellow learners, let us hear from you in the comments below!
For Your Freedom,
UP NEXT:
T. Harv Eker’s Top 10 Tips For Wealth & Success
I’ve watched or read where you say this exact thing and I couldn’t agree more. I keep re-watching/ reading your teachings trying to tattoo this stuff on my brain sigh. I m very vintage now and feel my time is limited to prove all this mindset to my children. If I can turn my life around using all I’m learning so they accept it’s real…then I’ve completed my goal. Like you’ve said …you wished you could have taught this stuff to kids in school. This mom is across the pond ….listening..learning…and determined! Oh…can’t we call it artful persuasion? Can’t stomach sales people much myself but if the product is great….I find myself sending free help to people for companies all the time lol. Thank you again so much! Namaste!
Thanks Harv for helping us to become financially free. Do send the class lectures online to those of us who can not attend the Free classes due to our location please.✌
Augustine
Realmente impresionante!! Wauuuu qué información tan valiosa, Gracias por contribuir a nuestro crecimiento, ya puesto en práctica y funciona!!! Gracias Harv….
Thank you for this great article again Harv! I totally agree with you when you say to provide solutions to their pain while staying on your niche. This is very important not to combine different niches not to confuse your target audience.
Stay safe and Have a great day Harv!
Right on target! Truth is great!
Great sharing Harv! Your thoughts on helping others correspond about generate true value to them. Based on teachings from Cathrine Powder’ books, I think we must give more use value than the income value we receive for each support that we offer to people.
Mr harv.
Thanks for sharing ideas and show how of marketing in a way is accesible to understand.
To be honest the rock block for me to do marketing is the idea of huge management of data comming true when you increase the number of people.
i come from industrial mindset, my back ground a have a degree in industrial engineer also my profile is more specialiced in aircraft produccition such as learjet, airbus, boing 747 those kind of stuff
I aweare that i outside of my element but some how i resonate with the energy and emotion and life style that you share and im gratefull for that but my job is more about precision insteade of volume and objets are more important than people
So for me is hard create content of value plus keep masive comunication because that requires a lot of comunication skills plus time for respond and connect with others plus the social networks moves so fast and its hard to keep the pace and it feels overwhelmed
but even with that i woul like to learn more
i was there in the program of 500 millon dolar and the same question remainds in my mind
I always hungry for learning and growing and I know outside of my confort zone do you have ideas for making the trancision from industrial age to this new era of comunication since i was more focus in objects than in people
It is a different game and the rules too
and im still figure out how to adapt into this new world of possibilities
Best regards from Mexico
I am very thankfull to this most effective informations for us marketers thank you very much sir t harv ekers
Hola Harv soy jhon y te escribo desde Colombia. Leo con mucha frecuencia tus consejos para tener mejor éxito en las redes sociales, antes que nada quiero agradecer por tan valioso aporte. para las personas que queremos triunfar en todo los aspectos de la vida de verdad que es muy grato saber que personas como tú quieren ayudar a tantas personas en el mundo., Tengo mi propio negocio de telefonía móvil y SIM. Pero como puedo ayudar a mi grupo de socios y clientes para obtener mejores beneficios.. Gracias Harv un fuerte abrazo desde Colombia y muchas bendiciones y éxitos en tu vida..
No payment for a rich man , it was only poorer
This is very informative! I have a product brokerage company. I find myself afraid of contacting people to help them. This is a great way to think able helping people instead of selling to people!.
Hi. I live thousand miles away from where you are going to conduct the training. I live i Jakarta-Indonesia.
Pls advice how to follow your training cource. Thanks.
Rosemelati
Hi
I sell sweets. Can I apply your system of not selling
Kal
I want to learn more.
Thanks for this valuable lesson. I.m sure its going to work!
Soy Chilena y fan de Harv, pero me cuesta mucho traducir los vídeos, no sé inglés. Es posible que puedan venir con subtítulos para la comunidad latina?
muchas gracias!!!
Добрый день, T. Harv Eker!
Спасибо за наше знакомство. Я очень заинтересована в получение подобной информации. Простите, что наше знакомство начинается с просьбы. Было бы не сложно вам в ваших видео сделать субтитры на русском языке. Я конечно понимаю, что информация нужна мне, а для этого, будь добра, выучи язык. Может я так и сделаю, но информация нужна мне сейчас, А на изучение языка уйдут месяцы и годы.
Спасибо за понимание.
С Уважением, Татьяна.
Awesome!