This is a common situation for business owners: You have a great product or service, but you just can’t seem to get people to take action. Sound familiar? If so, keep reading. Many small business owners struggle to write copy that sparks interest and encourages engagement among readers. The truth is, great copy isn’t about the best subject line, it’s not about an enticing … [Read more...]
How To Be A Great Marketer in Business and Love
A lot of business owners shy away from marketing because they view it as a gross, inauthentic way to trick people. But marketing is totally natural, and all of us use it every day. One of the biggest places marketing shows up is in our personal lives. For example, let’s look at the similarities between marketing a business and marketing yourself in dating. Marketing is the … [Read more...]
