Whether your goal is to improve your business or to work your way up the ladder, marketing plays a huge part in getting ahead.
With a business, marketing includes ads, press releases, promos, and more to get attention and purchases from your ideal customers. For employees, it’s an informal kind of marketing aimed at the people who determine your salary and promotions.
Regardless of your situation, the same steps can make your marketing process easier, more productive, and more successful. Want to learn more? Read on!
Step 1: Learn From Others
Marketing is a learnable skill, so the first thing you need to do is what? Learn! Find people who’ve successfully marketed products or services and imitate them.
Marketing For Your Business
Pay attention to the marketing in your world. What resonates with you? What doesn’t? What trends do you see? A good rule of thumb is that if a marketing tactic is repeated, it works.
If a successful person or company has written about how to market, read it; if they offer a class, take it. For example, I have a free web class called “The 500 Million Dollar Secret” where I teach the specific step-by-step technique I’ve used to help bring in hundreds of millions of dollars through my business.
Marketing Yourself At Work
Pay attention to who gets promotions. What projects to do they work on? What makes them stand out? How would you describe their work habits?
Ask if you can take them out to lunch one day. Explain that you want to advance your career, too, and you’d love to get their advice. (Just make sure they know you’re looking for mentoring, not the inside scoop so you can take over their job!)
Step 2: Know What You’re Selling
Remember that you’re not selling a product or service, you’re selling a solution to a problem. So if you’ve got a cell phone, you’re not selling a phone, you’re selling a way to easily connect with others.
In other words, regardless of whether you’re a business owner or employee, you’re selling your product, service, or skill that fulfills a need and helps others.
Step 3: Be An Expert Problem Solver
Whatever problem you’re solving, you’d better be freakin’ great at solving it if you want to be successful. You’ve also got to let people know how amazing you are, too.
Don’t forget—when people think you’re awesome, they’ll tell everyone they know about you, and word-of-mouth marketing is as powerful as it gets!
Marketing For Your Business
In addition to solving problems well, you need top-notch customer service, too. This applies to all customer/client interactions. If your business has online reviews, be sure to reply to reviewers, address issues, and amplify those 5-star ratings!
Along the way, you can share success stories, ask happy customers for testimonials for your website and marketing materials, and look for other ways to showcase your problem-solving skills, like blogs or videos.
If you keep all this up, one day you’ll be talking about all the hundreds (or thousands!) of people you’ve helped!
Marketing Yourself At Work
Don’t just do your job well—go above and beyond. The more you prove yourself, the more people will see what you’re capable of, which leads to more responsibilities and higher pay.
And don’t forget to toot your own horn. Your successes don’t mean anything if your manager doesn’t know about them! (Just don’t forget to mention help you got from co-workers along the way—being a team player is important, too.)
Step 4: KISS (Keep It Stupid Simple)
So many people worry about having the best-looking websites, the cleverest copy, the most ingenious promotions. Don’t worry about that. Just focus on making sure people understand exactly how you’re helping them.
Marketing For Your Business
“If you’re sick of not having enough money, then I can tell you how I became financially free and help you get there, too.”
“ If…then…” This is a great way to explain the problem and your solution, and it’s the headline for your business. From there, you can go into more detail about how you’ll solve their problem.
Marketing Yourself At Work
Whether you’re pitching a plan for an in-the-moment issue or reflecting on past successes, you want to be as clear about the problem and your solution as possible.
It’s important to keep your audience in mind. Obviously, your boss should understand details, but others might not, so adjust as needed.
Whew! Did you get all that? I know it’s a lot, so here are the steps again:
1. Learn from others.
2. Know what you’re selling.
3. Be an expert problem solver.
4. KISS.
When it comes to marketing of any kind, what you say and how you say it is crucial to your success. Since we all know practice makes perfect, share your pitch in the comments below. (Bonus points for using the “If…then” format!) I can’t wait to see what you write!
I hope all the info I’ve given you here has been helpful, but I’m not done yet. I want to teach you even more tricks and tools that have helped me bring in over $500 million and counting!
My free web class, “The 500 Million Dollar Secret,” includes a way to eliminate all ickiness around selling, a rule that virtually guarantees you’ll succeed, a tweak to your business model that can get you 10x more sales and income, and more!
To register as my special guest, all you have to do is sign up here. If you’ve been looking for a step to get you closer to financial freedom, this is definitely it—all that great info to help you make millions is there for you—for FREE!
For Your Freedom,
Wonderful! Very helpful! Thanks very much!
Best wishes
Jessica
I like the post and it is very helpful
Harv, this is terrific. I want to learn from others, improve my marketing and recruiting skills and help a lot of people while growing my business.
Tenemos ya desarrollado un mecanismo (app) que ayudara a TODAS las personas… (emprendedores, personas comunes, comerciantes)… el marketing y la forma como decir las cosas es esencial ya que el objetivo es enorme.
Super easy steps and perfectly easy to relate to
I’m always grateful for what you give, thanks very much!
Simple, down to earth practical points that matter- wonderful.
Harv, thank you for these precious advice. If you are looking for 100% natural French products that help improve your health, then I am the person you need.
Wear you well ..
The 4 marketing tools are awesome. Thank you sir!
Useful handy tips. Thanks for sharing
Thanks for another very motivational article. In fact I am so motivated that I am giving you my if/then call to action! 🙂
“If you are struggling with feeling blocked, frustrated, totally stuck in your life then my astrological coaching program “Getting Out of Your Own Way” will get you moving again AND in the right direction!!
Thank you Harv for these inspirations:
‘If you want your target audience to come running through your front door, then get great copy from us.’
Thank you for the lessons,l am being helped and challenged.
Very helpful! I’m always grateful for your golden gifts, Thanks very much!
If you are messing with your taxes, then you will go to jail, unless you hire an experienced tax attorney who can get you a private letter ruling from the IRS.
Thanks for the lesson, Harv! ♥
Thanks again Harv, you are fantastic!
Thank you so much for this information Harv.
Here’s my if/then formula.
If you’re tired of trying to drop bad habits and resolve unhealed wounds without anything changing, then I can teach you successful tools and strategies for transforming your life for good!
“If” I stay laser focused “then” I can achieve the freedom to spend time giving back to others and create memories with family & friends.
this is really nice! Thank you very much!
Information is really helpful.
Thank you so much for your sharing and caring…
Great knowledge Wish to know more thanks
I am deeply grateful. The journey with You, Harv, it was a real apocalypse of a side of MySelf that I discovered throughout some seminars of You. And today I finished the 8 weeks seminar I started a long time ago…And after I saw this life lesson! Now I know what to do! Thank You and Bless. Namaste my friend!
Your writings are Very easy to read Sir. I always followed you. You are my inspiration. Thank you so much for sharing great thoughts and ideas.
Thank you so much for sharing such type of thought.
Wow great advice. i ve been looking for a perfet elevator pitch template and you have just told us a brilliant idea..”if then” approach it identifies the target customer, and filters out the ones with the best potential to buy and conveys the solusion too in a very simple way.one of the best sales and marketing advices i v got. This template can be used to create advertisimg material as well.
Im in software business..so heres my pitch..
If you are frustrated with your office perations inefficient with missimg documents, employess leaving and same thing getting repeated. Then we can help you make it better through better software
What an epic post dear Eric! Your insights always inspire me to move ahead.
I admire this insightful post!
Thank you so much!
It is simply awasome. I tried to share it on my Twitter account but failed please check
Love it
I Love your Instructions. Thank you.
Elizabeth, from México City.
Hello, dear T. Harv Ecker. I would like to buy the Marketing program, but I need it in SPANISH, because I don’t understand english.
Is it possible?
Elizabeth González from México City ??.
I will wait your answer please.