In the above video, my son, Jesse Eker, explains something I reiterate time and time again, and that is the importance of being able to identify and know who your customers are. If you don’t know your target market, you’ll never be able to attract the right people and be successful.
Don’t know your target market? Here’s a FREE worksheet to help you identify your target market so you can get laser focused on your product messaging and attract more customers.
3 Simple Steps To Identify Your Target Market
(FREE DOWNLOAD)
Some Key Highlights From The Video Above:
You’ve done the work, put in the long hours, and finally put the finishing touches on that killer product or service. Congratulations! But, don’t celebrate for too long. Your business can’t be successful until you start introducing people to what you offer. So, how do you figure out who your ideal customer is?
Having a clear idea of your audience saves you a whole lot of time, money, and energy in the long run. It helps you start on the right foot and target the right people instead of just throwing the net out to just anyone, which means you’ll likely end up reaching a lot of people that you actually don’t want to work with, or can’t provide services for.
But before we get into developing your target audience, let’s consider what can happen when you don’t understand your ideal audience:
- You can’t develop strong, authentic branding
If you try to create a brand before you identify your target audience, it will likely end up feeling off the mark or less appealing to your ideal customers. - Your marketing messages will be flat and uninspired
If you don’t know who that target audience is, you can’t use intentional language to address the pain points that mean the most to them. - You can’t build lasting brand loyalty
People usually don’t have a strong love for generic brands with no personality. Your ideal audience will always prefer a brand they can identify with and feel connected to. - You attract people who aren’t a fit
Trying to attract potential clients who aren’t fit can become a drain on your time and energy (especially if you are a “solopreneur”)!
Let’s say you’re a mommy blogger. It would be easy to say your blog is for ALL moms, but it would be smarter to focus on, let’s say, moms between the ages of 30 and 40 with 2 or fewer kids.
When you focus on a specific type of person you want to market to, you start to attract those people because they want what you are selling!
- You can’t stand out from the competition
When your business doesn’t have a specific target audience, it can start to look and sound like every other business in that niche, which means you can’t stand out from competitors. - You can’t improve your services
When you don’t know your target audience, you can’t understand their needs. It’s almost impossible to anticipate how your clients will feel about your services — much less improve your products and offerings based on audience perspectives.
So, now you know it’s super important to identify and intimately know your target audience, right? Let’s get started! But first…
What is a target audience?
A target audience is a group of people that a company wants to sell its products and services to. This group is made up of people with a need or problem that a particular type of product or service can solve.
These are the people who are most likely to purchase your product or service.
If you’re ready to get to work getting super clear on who your target audience is, we’ve created a free worksheet to help you on your way to really nailing who you want to target.
How do you find your target audience?
While it might seem like a great idea to try to reach as many people as you can, the key to creating a marketing strategy that sticks (and sells) is to identify a specific, I repeat, specific, target audience.
Finding the right target audience should be one of your top priorities. If you’re not able to find and understand your target market, you can’t expect to grow your business.
Every niche today is competitive, so to be sure your business stands out from the pack, you have to narrow your focus on a specific group, understand the problems that the group faces, and offer a solution.
Without a properly defined target audience, you risk spending money on marketing campaigns and targeting the wrong people. This kind of approach can sink your business before you even get started.
If you sell skincare products, it would be easy to say that your products are for anyone (we all have skin, right?). But that approach will land you stuck with a business that just can’t get off the ground.
Instead, you should focus your product and your marketing efforts on a specific group, say people with eczema. Now, you immediately have leverage to help you establish your company as the answer to a very specific problem.
Here’s a FREE worksheet to help you identify your target market so you can get laser-focused on your product messaging and attract more customers.
3 Simple Steps To Identify Your Target Market
(FREE DOWNLOAD)
Narrowing your target gives you an advantage
No matter how large or small your business or your marketing budget is, your business can compete with the “big boys” by identifying under-served markets.
Instead of trying to reach every customer who could use your product, focusing your marketing plan to fit a smaller and possibly unreached part of a larger market can allow you to carve out a niche for your product (and make a LOT of money).
By focusing resources on a specific customer segment, a small business may be able to better serve a smaller segment of the market than its larger competitors.
Be Specific
One of the most effective things you can do to market your product smartly and efficiently is to narrow your focus – in other words, prioritize.
Which efforts should you prioritize? Here are three tips to help you focus your marketing approach:
1. Focus on the needs your product or service fills.
The most important question to ask yourself is who is most likely to use your product or service. Take into account factors like age, income, and location.
2. Check out your competition.
When you’re determining your target market, it never hurts to look around you to understand your competitors. Who are they targeting? Who are their current customers? Don’t go after the same market. Try to find a niche market that they are overlooking.
3. Once you’ve decided on a target market, be sure to consider these questions:
- Are there enough people who fit my criteria?
- Will my target really benefit from my product/service? Will they see a need for it?
- Do I understand what drives my target to make decisions?
- Can they afford my product/service?
- Can I reach them with my message?
Don’t break down your target too far! Remember, you can have more than one niche market.
Consider if your marketing message should be different for each niche. If you can reach both niches effectively with the same message, then maybe you have broken down your market too far. Also, if you find there are only 50 people that fit all of your criteria, maybe you should reevaluate your target. The trick is to find that perfect balance.
Implementing all of the information above will put you far ahead of most other business owners. And… it’s just the beginning! There’s only so much information we can put in a blog post, and we’ve barely scratched the surface of the power of a clear target market.
Skyrocket Your Marketing Results
If you’re ready to start marketing to your target audience, we want to help you take the next step.
We’d like to invite you to join me for an amazing online training experience, called,
“The 500 Million Dollar Secret.”
When you attend, you’ll discover the biggest mistakes people make in marketing, so that you never fall into the same trap, as well as shortcuts for maximizing your results and your income just by becoming a master marketer.
Harv has helped over 2 million students create wealth in business, and this is your chance to get the wisdom and teachings straight from the source… for FREE.
Click here to save your spot and skyrocket your marketing results.
For your freedom,
Leave a Reply