I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty great marketer. I’d like to think that I’m probably one of the better ones out there.
So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to listen to and learn from your customers.
Here’s the process I used to become a great marketer, and how you can follow in my footsteps:
1. Understand your customer
When I first started out in business I tried my hand at a lot of different industries including telemarketing.
One thing I learned pretty quickly was that a cold call was pretty much a one-way ticket to a big, fat NO!
That failure taught me one of the most valuable sales lessons I’ve ever learned, and that is:
Understanding your customers helps you know what they want — and more importantly, what they don’t want!
If your customer lives on the beach in Florida, they probably don’t want you calling to sell them a snowblower, right?
It seems like common sense, but sadly, few marketers are really focusing on the needs of their customers, and eventually that “spray and pray” mentality will land them in the poor house.
Long story short, do your research, develop qualified leads, and give those people a solution to their problem.
This leads me to my next principle…
2. Understand their problem…then offer a solution
Taking the time to get to know your customers means understanding their problems and selling them the solution (your service or product).
The potential customer who lives on the beach in Florida definitely doesn’t need a snowblower, but he’d probably really interested in your jet ski company! True or true?
By simply getting to the root of the problems you can solve with your product or service, you automatically zero in on the type of customer who might want to buy it. And that simple step not only saves you a ton of time and frustration, but it also sets you up to be able to develop the content that your potential customers can find value in.
3. Create compelling content that converts
Content has become one of the biggest buzzwords in the sales community, and while it is the “hot” topic, it really plays a huge role in the success of your business.
Here are a few of my favorite content creation techniques:
Focus on the customer. Period.
At the end of the day, the content you share shouldn’t be (primarily) about your
product or service. It should be about providing value to the customer and solving
a problem they have. Then, and only then, do you position your company as an option to help them do more.
Make an offer
There’s no way around it: those who aren’t extraordinary athletes or entertainers, but who still want to get rich, have to get good at sales. This is true even for artists and other professions. You have to become good at sales and even better at closing sales. Once you have the perfect client, make them an offer they can’t refuse!
Create a sense of urgency
A truly great offer can’t last forever, so be sure to include a limiter in your offer – it creates a sense of urgency and drives people to act NOW
I hope all the info I’ve given you here has been helpful, but I’m not done yet. I want to teach you even more tricks and tools that have helped me bring in over $500 million and counting by having a great product, but even better marketing!
My free web class, “The 500 Million Dollar Secret,” includes a way to eliminate all ickiness around selling, a rule that virtually guarantees you’ll succeed, a tweak to your business model that can get you 10x more sales and income, and more!
To register as my special guest, all you have to do is sign up here. If you’ve been looking for a step to get you closer to financial freedom, this is definitely it—all that great info to help you make millions is there for you—for FREE!
So, what are you waiting for? Get out there and seize the sales opportunities you’ve been dreaming of! Or share this list with your team to spread the inspiration around. Either way, I hope these tips have given you the perspective, energy, and motivation you need to close more deals and land your next customer.
For Your Freedom,