Don’t have many bucks to spend on your business? Not sure where to focus on to grow your business?

No worries – there are plenty of marketing tactics that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! 

Here’s an infographic outlining 8 marketing ideas for small businesses working with a small budget — you can also read more below:

Ready to learn some more advanced marketing strategies and principles that will help scale your business to new levels of success?

Check out my FREE online training called,
“The 500 Million Dollar Secret.” 

8 Marketing Ideas For The Small Business Budget

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1. Publish Valuable Content

I don’t think I even need to say this, but it’d be neglectful not to mention the importance of valuable content.

Start a blog, create content on social media, start an email newsletter.

If you can create it yourself, all the better. (Isn’t free always better?)

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2. Create Instructional Videos 

Video content is really valuable, and while it can cost big bucks to get professional videos produced, there’s nothing wrong with giving it a shot yourself. 

Below is a photo of a recent film shoot I did to share some of my ideas and principles around growing a business.

But you don’t need a film crew to create great video content.

If you have a fairly new cell phone, you have all you need create high-quality video content to help you help others learn more about the problem your business solves!

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3. Develop a Customer Referral Program

Offer existing customers a free product, a free month of service, or some other reward for referring new customers. 

Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable!

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4. Email Marketing 

Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers.

Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free e-book detailing how to make a homemade pizza when you sign up for our First Slice newsletter). 

Slowly nurture your subscribers via email until they are ready to become paying customers. 

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5. Business Partnerships

Try teaming up with other local businesses. You can promote each other’s businesses. 

For example, you might give your customers a coupon to the other business, and vice versa.

Or, you can promote each other to your email lists — something called affiliate marketing.

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6. Look for Complementary Businesses 

Obviously, you won’t want to partner with competitors. You might look for a business that sells a related product. 

For example, a sandwich shop might partner with an ice cream store.

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7. Link Up with Local Media

You might try getting your local media to cover your business. You can do this by sending out press releases and networking with local reporters.

Keep in mind; that reporters won’t cover promotional things, like sales. You’ll have to buy an advertising spot for those. 

But, if your business has something unique or newsworthy to share, you might get some free publicity.

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8. Contests & Giveaways 

You’ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price. 

Really tight on budget? You don’t technically need a super expensive prize to get participants. Even a couple of high-end water bottles or fancy backpacks might be enough of a draw for some users. 

Better yet – give away your product or service! Not only do people find greater value, but the winners will become built-in marketers for your business when they tell their friends all about their prize!

Next Steps…

Now, you tell us – what are your favorite ideas on our list? What do you think you’ll tackle first? And, what marketing ideas did we miss? Please share!

So, now that you’ve read my top tips for low-cost marketing, what comes next?

Well, that depends… are you ready to learn some more advanced strategies and principles that will help you create wealth in your life? 

If so, then you’ll love my free web class called,

“The 500 Million Dollar Secret”

In this class, you’ll learn:

• The 80-80-80-80 rule…when followed, you’re virtually guaranteed to succeed.
  
• How to get 10X more sales and make 10X more income from one slight change to your business model.
  
• The 10-letter word that will practically hypnotize your prospects and customers and make them fall in love with you.
  
• How to instantly eliminate all fear, doubt, and non-supportive beliefs around the word “selling.”
  
• And much, much more!
  

Click here to register for my free class and select a date and time that works best for you.

For your freedom,

 

 

UP NEXT:

How To Find Your Target Audience For Your Business