Target marketing is all about attracting the right people whose needs you can serve with your product or service (with the least amount of convincing). Read on to learn about how to begin target marketing, how to find your niche, and how to create your ‘marketing thumbprint.’
How to Begin Target Marketing
If you want to begin target marketing, you have to consider certain characteristics about your ideal client. For example, age, sex, ethnicity, geography, education, marital status, kids, no kids, and income — these are all the key demographic facts that play into target marketing.
However, there are also psychological traits to consider. What are your market’s likes and dislikes? What are their lifestyle preferences? You have to be able to answer all these questions.
Once you know who you’re talking to, you have to decide on your message. What is it that you want to tell them? To figure this out, you must answer the two key questions that they’re always asking:
- Why should I buy this?
- Why should I buy this from you?
Your message of who you are, what you do, and why those in that market should buy from you over everyone else must be very direct, definite, and sharp so that it can cut through all the clutter in the mind of the customer. This is where you have to stand out!
Find Your Niche
One of the best ways to stand out is to have a niche. You can figure out your niche by considering your unique selling proposition, or ‘USP’. One of the biggest mistakes between a person who is a so-so marketer and a person who’s a fantastic marketer is that the fantastic marketer works with a single USP, not ten! While you can have ten different features and benefits, really you want to be able to summarize your speciality in one concrete way.
After all, of all of those USPs, there’s only going to be one thing that cuts through all the rest and says, ‘This is why you deal with me. This is what we do that nobody else does’. To create the very best USP, you need to know that target customer and create your product according to them. What does your specific customer want? What would really serve them?
Your Marketing Thumbprint
Take a look at your thumb. Nobody has a thumb print like that. It’s absolutely true, yes? That’s what your business has got to look like.
Some people put their USP in their tag line. It’s a good idea. Your USP must be customer-oriented and specifically benefit your target group. Now do you understand why it’s so important to know who that target group is? It should be clear to you why I go on and on about marketing. After all, attracting the right people to your business AND getting them to buy will ultimately determine your success, mediocrity or failure.
Now it’s your turn! Give me your feedback on unique selling propositions and target marketing. Who do you think executes the most effective USPs in the market today? What makes them so good? What are your thoughts or experiences on advertising and marketing? Look for more marketing tips next week.
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Every customer is unique however there are certain things that all customers have in common, how all customers want to get the best return for their money, how all customers want to know you have their interest at heart. I think one unique selling point is to care for your customers, and their needs and they will happily give you their money…
Thankyou thankyou thankyou Harv Ecker I BLESS YOU!!!
Thanks a lot for that encouraging message.
Given that question ‘Who do you think executes the most effective USPs in the market today?”, Coca-Cola and McDonald’s come to my mind.
I’m not a customer of them anymore, but it seems to me they’re really getting all those people looking for the simple soft drink and the fast food. Having to guess their USP, I’d say it’s simply that you can get their products pretty much everywhere, and that they’re the same everywhere.