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The “Big Kahuna” – The #1 Most Effective Way To Create Life Balance & Be Rich

In normal conversations when we use the word “balance,” we tend to think of balance being an even distribution. And in many cases, this is correct.

But when it comes to your life or your business or career, this couldn’t be farther from the truth.

I want you to say this phrase out loud: “Balance means equal attention given to both or to all…” Then I want you to say it again and REMOVE the word “equal” because having equal attention in ALL things cannot and DOES NOT work in anyone’s life… including yours.

So if balance doesn’t work in equal proportions, then how does it work?

Well, last week in our lesson we talked a lot about the 80/20 rule or the Pareto principle. It says 20% of your activities will create 80% of your results. Which means that 80% of what you do is wasted as far as the results you want are concerned. Watch this video to learn more about it.

So what do you do?

The first thing you must do is prioritize. You have to say, “What do I do that is productive, makes money and gives me joy?” The reality is most of our time is usually spent on frivolous, crappy stuff that doesn’t create real results.

Sometimes if I’m not careful, I can be on my emails for four hours because I’m curious and think, “What does this financial letter say? What does this other guy say? What’s all of that about? What does he want over here?” I then catch myself and notice four hours have gone by when I could have finished the emails I needed to do in 20 minutes.

That’s life. You have to discipline yourself to be productive.

So how do you do this effectively? I want you to think about dividing a piece of paper into two sides, a left side and a right side.

Most of our students are involved in business, work, career, or something where money or business is involved, so we’re going to put money/business on the left-hand side of the paper. On the right side, we’re going to put the rest of life. You might be thinking that that’s unbalanced, but it’s not.

Let’s take the money and business side. I’m going to give you a big secret right now that not too many people know. I call it “The Big Kahuna.” The big kahuna means the “big thing.”

“The Big Kahuna” Creates Greatness In Your Life

In your money and your business, what is the one big thing you can do that will have the most impactful effect and will create the biggest results?

It’s the ONE thing — not the ten things, five things, four, three or two things.

What is the ONE thing that you could do that would have the biggest effect on your money and your business or your career?

For my situation, since I’ve been fortunate enough to do enormously well on my book, Secrets of the Millionaire Mind, that book brought me a lot of clients and business from all over the world. The book has sold over 2 million copies now in 43 languages.

So “The Big Kahuna” for me that would have the greatest impact would be writing another best-selling book, and that would be huge compared to everything else that I do on a day-to-day basis.

How much time would I spend on that?

50% percent of all of my business time would go into my Big Kahuna.

This may come as a shock to some of you reading this right now. But let me ask you this…

Do you want greatness or do you want mediocrity?

Do you want wealth or do you want to earn a living? If you want wealth, you have to work on the Big Kahuna and make it happen.

That’s what will create greatness in your life.

For the right side of the paper (the rest of your life), how long in a relationship does it take to have dinner with your family and have a nice sit-down dinner? It takes an hour a day. How long does it take to read a book to your kids and spend quality time with them? It can take an hour or less. How long does it take to work out? It takes half of an hour to an hour. You DO have time for everything else and that’s the bottom line.

Okay what’s an example of a big kahuna for someone else who is in business?

I can tell you right now that 99% of every business problem lies in marketing and sales.

If you are a great marketer, chances are you’ll make great money. If you’re a lousy marketer, chances are you’ll make lousy money.

I can tell you with absolute certainty that the most essential skill I have is the skill of marketing, and 99% of the time, that’s my big kahuna.

In my experience most people who are underachieving are not spending enough time on marketing. The reason is because they either don’t like it (very common) or they don’t know exactly what to do to make it work.

Which is why we created our web class, The 500 Million Dollar Secret, to teach you exactly how to become a master at marketing…

… To show you what common mistakes most people make and how you can avoid them.

… And to give you an opportunity to know exactly what I do in my own business to predict success.

Click here to reserve your seat.


If marketing is not your big kahuna, then what is? How do you divide up your time to create success in your life and your business or career? Leave a comment below and share your story with us!

For Your Freedom,


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