How To Become An Instant Authority In Any Industry

harv eker on stage

Are you an expert in something? Anything? A topic you know just as good or better than anyone else?

I want to highlight the example of a student of mine who’s a car mechanic that spun his expertise into a franchise. He started out with a single garage, but thanks to some of our trainings he put together a talk on how to make sure you don’t buy a lemon: a used car that looks good on the outside but actually has more problems than the car dealer wants to admit.

He titled the program, “The 10 Biggest Mistakes Almost Everyone Makes When It Comes to Buying A Used Car.”

When he first started putting this talk together, only three people came to his little tiny garage. However, when he gave the talk again, eight people came. The next time 12 people came. Soon, he couldn’t fit the people who were coming to his talks, which he held every Monday.

Oh, and he did this for free! He didn’t charge a dime.

It’s three years later, and my former student, the car mechanic, now has six garages. When people go to buy a car in his area, they want him to check it out, they want him to fix it, and they want him to make sure that their car is in good shape because he branded himself as the expert in his market.

This is a multi-million dollar strategy for every single one of you. It’s what I call group selling, but you’re not actually selling anything. You’re just talking. You’re presenting and giving information. That is, you’re educating people but the implication in doing so is that you are indeed the expert.

Being the go-to person, expert or authority in any industry has HUGE rewards. If done correctly it will radically change your business for the better. What’s even more interesting is that it’s not that hard to do…its actually quite simple!

Just follow these four basic steps to creating a talk of your own and branding yourself as an expert:

1. Have a strong title/name for your talk. Be creative but keep it nice and simple and straight-forward.

2. Tell people who you are and why they should listen to you. Explain your expertise.

3. Provide content and information including examples and success stories if you have any.

4. Give them a call to action after your talk (where can they learn more or take a next step)

That’s it! Remember, our number 1 priority for making money from other people’s pocket: solving a problem. So simply say what problem you’re going to solve, why you’re uniquely qualified to solve it, give some free information they can use immediately–helping them for free and being accurate with that help builds trust–and then how they can continue that relationship with you the expert.

Let’s say, for example, that you’re a landscaper. You could hold a talk, program or webinar in your local area about the 10 biggest mistakes most people make when creating a garden.

At the end of it, you don’t have to sell anything! You can say something as simple as, “By the way, I happen to have a video (or e-book or whatever) that you can download,” or, “If you’d like me to help you in this area, you can reach me by calling or by clicking here” or however it is people contact you.

You’re going to double, triple or quadruple your income … I promise you!

That’s how I did it. Hello?!?

And I’m still doing the same thing!

You don’t have to believe you’re an expert. They’re going to believe you’re an expert just because you’re standing in front of them. The more you educate yourself in that area, the more you can educate others and increase your income in the way that you’re good at!

You have everything you need right now to be able to do it.

How many of you out there are doing this already? If not, what’s holding you back?

Share your thoughts, comments, or experiences. We want to hear from you!

Here is a great example of a webinar that I put together that offers GREAT upfront value and helps solve a big problem.

It’s called the Ultimate Life Makeover, reserve your seat so you can see this as a example and also get the benefits of what I teach for free.

Click here to reserve your seat for my next class.

For Your Freedom,