Skip to main content
Select Language:

Millionaire Mind: Creative Financing and Flexibility

Ever heard of that adage “It takes money to make money?”

As lots of us in the Millionaire Mind community know that’s just not true. It lends toward confidence and a sense of “safety”. It can make things more expedient, but is money absolutely necessary to, for example, start a business? The answer is no. You just need to learn how to be flexible and to use creative financing to your benefit.

Use Creative Financing To Gain Flexibility

Many millionaires have lost it all, fell into extraordinary debt, and still found a way to bounce back.

“It takes money to make money” is something people to make themselves feel safe and secure in their inaction. Then they don’t have to leave their comfort zones and really go out there and get it. Maybe a lot of people just don’t know that there are other ways to finance endeavors.

That’s why I plan to touch base on a few fundamentals when it comes to looking for capital. The hardest part, believe it or not, is imagination, which is actually easy once you really grasp it. The wealthiest people in the world didn’t get to where they are by doing what everybody else does. Wealthy people use creative financing.

While time can be a factor, there are some basic options to think about before you start:

Option 1: Don’t Start Yet.

Wait. Do something else with your time and skillset that doesn’t require a large sum of money. This is very obvious, yes, but it needs to be said. You don’t have to hit a home run your first time up at the plate. Get a couple of singles, maybe a double, and gain some confidence.

Option 2: If It’s Not Working, Do Something Different.

We all have these plans, sometimes they work, sometimes not so much. What do you do when the Universe says, “Nope, this ain’t happening?” Get frustrated and start beating yourself up? No. Just try it another way the next time.

 

Learn To Be Flexible With Your Plans

There are people who will wait until they think a plan is totally perfect and seemingly solid before they take any action. These are the types that get easily frazzled and distracted when that rock-solid plan starts showing some cracks. You have to be flexible and ready to accept that maybe you need to try something else. Flexibility is the keyword here.

There are always means toward starting something. You don’t have to have the ultimate plan right away. Start where you can, where you are, and with what you have. As counter-intuitive as it may seem, one of the first rules of financing is: You don’t need the financing! Change the way you’re going about it.

Common Sources Of Creative Financing

The more common sources of financing are things like bank loans. You could also find someone with collateral who would be willing to co-sign a loan as this is another standard method that tends to be forgotten. Most people started their finance history with a co-signed loan, whether it’s school, their first car, or first credit card. This is another reminder to keep good relations with those closest to you.

Private lending parties are another option, or partnering with someone who has the collateral. The easiest way to get money is home equity. When you have some equity in your home or something else that they can take, getting money is usually not a big problem.

But, now let’s talk about something that can change the whole way you do business. This is going back to the basics of business, which is buying and selling. Only you reverse the order. Pre-sell your product or services before you have to buy or deliver it.

Generate Cash Flow

I have never had a problem with cash flow in my life because I insist on doing this before and during the enterprise. This isn’t just for initial financing, but as an ongoing rule of business. Think about it and ask yourself, “Why should I pay for the product? If you want it, you pay for it.”

The customer is just paying for the product a little early. The typical mentality of business is that people want to see the product before they buy it, even though they’re not really seeing anything except the product’s packaging most of the time

Remember: the mind of a millionaire can’t think like everyone else.

Who says the money can’t come until the customer gets their product? People pre-order things all the time. The key is to create or take advantage of a demand, or even a perceived demand. That’s where marketing comes into play, which if done effectively can be much cheaper than actual production.

By reversing the buy/sell order, you also cut down on carrying costs. Let’s not forget the risks you cut down on by not over-producing and then not selling. Instead, sell to a high volume buyer from a sample or a prototype. For goodness sakes: don’t produce 1,000 or 10,000 of something and then try to sell it! Sounds ridiculous, doesn’t it? But that’s exactly what a lot of people do, people who aren’t in business anymore.

Make that shift now! People don’t have to see the finished product. Some people will insist on it. Great! You insist, too.

See? You can jumpstart an enterprise with a little creative financing and thinking! It doesn’t have to cost you an arm, leg, or mortgage.

Now it’s your turn! Do you have any tips you’ve discovered along the way for creative financing? Share in the comment box below!

The Power Of Timing: Understand Ground-Floor Opportunity

We’ve all heard the saying “Timing is everything,” but what exactly does that mean? Is it luck coincidentally taking advantage of a situation that happens to present itself? In business, knowing the best time to make a move is a skill. Learn more about the power of timing through the ground-floor opportunity approach.

Why Timing Is So Important In Business

The power of intuition can never be underestimated, and instinct can only help in getting your timing right. Good timing isn’t always just about being in the right place at the right time, though. It’s also a skill that can be learned, and at times it just takes a little present moment awareness. It can be as simple as persuading someone by listening to them first and presenting your case later.

In business, good timing means matching your product or service to the wants and needs of the current marketplace. It requires the right place and the right time. Think of it this way, business ideas and opportunities are like cars. You have your NASCAR speed demons, and you have your beat-ups that make you worry whether or not they’ll get you where you need to be.

If you’re trying to make money fast, are you trying to create your riches with a race car or a jalopy? In other words, if you don’t have a concept or at least one product or service that’s super hot right now, your chances of creating wealth in your business quickly diminish.

The Ground-Floor Opportunity

Unfortunately, most people hop on a trend when it’s already too late. On the other hand, being too early is no better. You have to learn how to gauge and time the market. You have to know when to get in and when to get out!

Your intention must be to get in on a “ground-floor opportunity”, meaning demand is high and supply is low. That’s when the elevator is going up. When supply overtakes demand, it’s time to get off the hell off!

There are a couple ways to take advantage of ground-floor opportunities:

  • Copy someone who is making a mint 
  • The Piggyback technique

By copying someone else, you can do the same thing they’re doing and improve upon it. Use the original as a proven blueprint to success.

The Piggyback technique is a way for you to affiliate with someone or something that’s already a winner. It brings new meaning to the phrase “If you can’t beat ‘em, join ‘em!” It’s often faster and easier to affiliate with a company that’s already up and running rather than to start from scratch. Why reinvent the wheel? They may have exclusive products or a major distribution network in place, rare technology, or expensive production facilities already established.

Exercise: Find A Ground-Floor Opportunity

Can you think of an easier way to “get rich quick” than to have the rights to a hot, highly-in-demand product, and then market the hell out of it? Timing is everything. If you choose the right product at the right time, your road to wealth will be decidedly faster and easier!

What product or service can you sell and market that is in demand currently? Please share your examples in the comments!

This article has been updated for relevancy and accuracy. It’s original publish date was 05/07/10.

Deliver Your True Value: Commit To Product Creation

If you want to make money, you have to know your value so that you can deliver your true value fully. Keep reading for 4 income factors that will help you know your value and deliver it.

Follow These 4 Income Factors To Deliver Your True Value

Who wants to make more money? Better question: who doesn’t?

We’ve heard the phrase, “Money isn’t everything.” Of course it’s true, but … like it or not, money is a huge part of our lives. And a lot of people know it. Heck, they might think about it all the time, but they still don’t really understand it.

Quick: if I were to ask you to give me a definition of money, what would it be? “You buy stuff with it, Harv.” That’d be a fair enough answer.

Technically, money measures the value of goods and services exchanged between people; the key word being value.

 

Value is what determines how much money you’ll make. You will be paid in direct proportion to the value you deliver according to the marketplace. And let’s be honest, folks: there are a lot of broke people out there because they don’t deliver a lot of value in the eyes of the current marketplace. That brings us to the other keyword here; deliver.

There are so many good ideas out there, and so many “reasons” why we’ve never heard of them. It’s simple . . . if you don’t deliver your true value, you won’t get paid a lot. Before we get to the science part of making money, we have to deal with simple and basic understandings.

These 4 income factors determine how much you’ll earn:

  • DEMAND: Offer a hot product or service that a lot of people want.
  • SUPPLY: To increase your value in business, you must provide something few others have, or do something in a way that no one else does.
  • QUALITY: How good your products and services are — and just as important — how good you are at your business. The higher the quality, in relation to the price, the higher the value.
  • QUANTITY: how much of your product or service you deliver.

Of all four factors, most people have the greatest difficulty with this last one. You can have an excellent product or service, and you may even deliver it to the market, but you could also not do it in enough quantities to create wealth. If you want to get paid, you have to deliver your true value to people. If you want to get rich, you must deliver your true value to a lot of people!

 

Here’s the thing; no matter what business you’re in, you have to sell a product, or better yet, products. A product increases your ability to deliver huge quantities. When you have a product to sell, there are no limits on how much you can produce and deliver, therefore, no limit to how much money you can make!

This is where I challenge would-be entrepreneurs, businessmen and women, dreamers, and anybody with a great idea. Stand up! Take actionable steps to at least find out if your idea could be viable. Research usually doesn’t cost much, if anything at all. Ask yourself:

  • What kind of demand is out there for your idea?
  • Is there any competition?
  • What further research do you need to do to make sure it’s a great product?
  • Are there someone else’s great products you could sell while negotiating a cut on that?

Demand, supply, quality and quantity are the cornerstones of value, and delivering massive value means being well on the way to wealth creation.

Exercise: Know Your Value and Deliver Your True Value

1. Have you had great success with an idea you turned into a product? If so, share your success here so others can learn from your actions.

2. If you don’t have a product, why not? What is stopping you from taking action and delivering your value? Share it here and someone else just might have great feedback for you to help you move forward.

This article has been updated for relevancy and accuracy. It’s original publish date was 02/19/10.

How To Be More Than Just Interesting With Your Marketing

Want to learn how to be more than just interesting with your marketing messages? Keep reading to learn four basic elements to highly effective marketing.

Creating Marketing Messages That Are More Than Just Interesting

 

As you might have noticed in recent blogs, I’ve been talking about some of the actual aspects of business rather than the mind of the millionaire side. The concepts of both the tactics of business and the psychological prerequisites can’t be summed up in a few pages of blogging. I thought I’d focus on marketing a little bit more—something that’s so easy to know is a necessary thing to get right, but not always so easy to execute effectively because it takes work to learn how to be more than just interesting.

Last week we looked at making clear, concise statements in a marketing message. There are four basic elements that make a message highly effective so you can build success:

  1. Attention
  2. Interest
  3. Desire
  4. Action

For now, let’s focus on interest because gaining a prospective customer’s interest will play a huge part in the other three elements. Interest has to come at the beginning of the message. If you don’t hook them immediately after you’ve got their attention, they’re gone.

So what gets people’s interest? That one’s easy enough: pleasure and pain. No matter what we’re doing in life, it has to do with either finding ways to increase pleasure or avoid pain. These are mind-based motivators with some emotional elements attached, as well.

 

A pleasure-based opening for a marketing message is actually very simple. You’re capturing interest based on a positive benefit. For example: “Get ripped fast!” The message: get in shape. The benefit: it can happen quickly.

You definitely want to point out benefits, but research shows that messages about how to avoid pain have a much more profound effect on sales than the pleasurable benefits of your product or service. Pain-based marketing can triple a business’s income. Pain-based messages identify a problem and then offer remedies. It’s the problem-solution opening.

There are three types of problem-solution openings:

  1. You-based
  2. Me-based
  3. Them- or People-based problem

You-Based Opening Marketing Message

An example of the You-based opening: Do you have [fill in the blank] problems? What you’re implying in just a few words is that if the prospective customer had been looking, they’d have already found a solution by now. Your solution could be just that more appealing.

Me-Based Opening Marketing Message

The Me-Based opening tells your own story or that of your client’s. Telling the story of how I went from one failed business to another, then becoming a millionaire adds credibility—“I’ve been where you are.”

Them-Based Opening Marketing Message

The them-based problem-solution creates an instant line of connection whereby you ask the prospective customer a question. They can identify with it immediately, kind of like Seinfeld doing a stand-up about common things that everybody can identify with yet may not think about too often. For example: “You know how so many people today are stressed about their retirement savings? Well there’s an amazing informational product out there that’s helping thousands of people right now…”

Exercise: Working On Your Marketing Message Skills

As an exercise for learning how to be more than just interesting, write five openings for a marketing message.

  • Pleasure-based
  • Pain-avoidance-based
  • You-based
  • Me-based story
  • Their problem (“You know how …?”).

One great place to start is with your headlines. If you can get your reader to notice you via your headline, your success rate of capturing their attention to actually read your message skyrockets. Anyone can come up with dozens of these messages, but your challenge is to be more than just interesting. Be absolutely convincing. Be creative, effective, productive, and then be rich!

Here’s a great resource to help you become a master at crafting headlines: http://www.copyblogger.com/magnetic-headlines/

Tell me your thoughts in the comments section. Have you had great success learning how to be more than just interesting when crafting marketing messages that work? Let us all know your strategies. Have you struggled in this area? Share your challenges here, and let our online community support you and give you ideas to move you in the right direction.

This article has been updated for relevancy and accuracy. It’s original publish date was 03/12/10.