Why It’s So Important to Know Your Marketing Thumbprint

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So you’ve found your small pond, your niche—or “nitch.” You’ve identified how you’re going to be that unique fish, how your colors and your dorsal fin designs and fish eyes are going to hypnotize everybody else in the pool. Awesome!
But you have to be responsible enough to know that just because you stand out somehow doesn’t mean you’re going to stand out the right way. The right way is attracting the right people, and the right people are the ones that you’ve identified as those whose need you can serve with your product or service with the least amount of convincing.
What are their characteristics? The marketing term is demographics: age, sex, ethnicity, geography, education, marital status, kids, no kids, income—those are the main pieces. But there are also more psychological traits—what your market likes, dislikes, considers most important, their lifestyle preferences, etc.
Once you know who you’re talking to, what’s your message? What is it that you want to tell them? You must answer the two key questions that they’re always asking: Why should I buy this, and why should I buy this from you?
Your message of who you are, what you do, and why those in that market should buy from you over everyone else must be very direct, definite, and sharp so that it can cut through all the clutter in the mind of the customer. That’s where you have to stand out!
One of the ways to stand out is to have a “nitch” as I like to call it (because it rhymes with what? Rich!) or uniqueness about you: your unique selling proposition or ‘USP’. One of the biggest mistakes between a person who is a so-so marketer and a person who’s a fantastic marketer is that the fantastic marketer works with a single USP, not ten! The ten of them can be part of your features and benefits.
But of all of those USPs there’s only going to be one thing that you want sharp as a knife to get right through and say, ‘This is why you deal with me. This is what we do that nobody else does’. To create the very best USP you need to know that target customer and create it according to them. What do your specific customers want? What would really serve them?
Take a look at your thumb. Go on, nobody’s looking, don’t worry. Nobody has a thumb print like that. It’s absolutely true, yes? That’s what your business has got to look like.
Some people put their USP in their tag line. It’s a good idea. Your USP must be customer oriented; of benefit specifically to your target group. Now do you understand why it’s so important to know who that target group is? And why I go on and on about marketing, and why you love it? 
Now it’s your turn! Give me your feedback on unique selling propositions and marketing thumbprints. Who do you think executes the most effective USPs in the market today? What makes them so good? What are your thoughts or experiences on advertising and marketing?
Look for more marketing tips next week.

So you’ve found your small pond, your niche—or “nitch.”

Great!

You’ve identified how you’re going to be that unique fish, how your colors and your dorsal fin designs and fish eyes are going to hypnotize everybody else in the pool.

Awesome!

But you have to be responsible enough to know that just because you stand out with your marketing somehow doesn’t mean you’re going to stand out the right way.


The Right Way Is Attracting The Right People

And the right people are the ones that you’ve identified as:

People whose need you can serve with your product or service with the least amount of convincing.

What are their characteristics?

The marketing term is demographics — Age, sex, ethnicity, geography, education, marital status, kids, no kids, income, etc.

But there are also more psychological traits —What your market likes, dislikes, considers most important, their lifestyle preferences, etc.

Once you know who you’re talking to, define what your message is. What is it that you want to tell them? You must answer the two key questions that they’re always asking:

  1. Why should I buy this, and…
  2. Why should I buy this from you?

Your message of who you are, what you do, and why those in that market should buy from you over everyone else must be very direct, definite, and sharp so that it can cut through all the clutter in the mind of the customer.

That’s where you have to stand out!

One of the ways to stand out is to have a “nitch” as I like to call it (because it rhymes with what? Rich!) or in other words, your specific uniqueness about you and/or your product:

Your unique selling proposition, or USP.


Your USP Is Your Marketing Thumbprint

Take a look at your thumb. Go on, nobody’s looking, don’t worry. Nobody has a thumb print like that. It’s absolutely true, yes?

That’s what your business has got to look like.

A fantastic marketer works with a single USP — a single thumbprint — that targets a specific need you can serve with your product. 

Not several USPs. Just one. The others can just be part of your features and benefits.

Your one USP has got to be specific, relevant, and as sharp as a knife to fully communicate:

“This is why you deal with me. And this is what we do that nobody else does.”

To create the very best USP you need to know that target customer and create it according to them.

What do your specific customers want? What would really serve them? Your USP must be customer oriented — of benefit specifically to your target group.

Now you understand why it’s so important to know who your target demographic is and why I go on and on about marketing, and why you should love it too 🙂

And now you also understand that attracting the right people to your business AND getting them to buy will ultimately determine your success, mediocrity or failure.

So because this information is SO important, I created this free web class, The 500 Million Dollar Secret, to elaborate on this lesson more and show you how to approach your marketing in a simple way that will make you rich.

I know for some people marketing can be intimidating – whether you’re just starting out or you’re a seasoned business owner. But it doesn’t have to be.

Click here to register for the class and select a date and time that works best for you. See you there!

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Now it’s your turn! Give me your feedback on unique selling propositions and marketing thumbprints. Who do you think executes the most effective USPs in the market today? What makes them so good? What are your thoughts or experiences on advertising and marketing?

For Your Freedom,