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The 80/20 Principle: The Secret to Achieving More (And Making More Money)

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When it comes to getting rich, most people pour their time, energy, and money into the wrong areas. Instead of focusing on the actions that will lead them down the path to becoming wealthy, unfortunately, they end up wasting their time and energy. If you haven’t been successful in what you want in life yet, chances are, you have done this, too.  

Become Wealthy By Following The 80/20 Principle

Maybe you’ve heard of the 80/20 rule before.

It’s the principle that states that 80 percent of your success is determined by only 20 percent of your actions. If you think about most areas of your life, this is probably true and some things just have more impact than others. True or true?

The same goes for business.

When it comes to having a successful business and getting rich, there is only one key element that’s more important than any other.

When it comes to having a successful business and getting rich, there is only one key element that’s more important than any other. Share on X

Whether you like it or not, it’s the part of your work that has the biggest impact on both your business and your life.

Would you like to know what it is?  

If so, watch the video below — a sneak peek of my free web class — to find out. You’ll also learn:

  • 00:20 — How I used to believe all parts of my business were equal and that each part deserved equal amounts of time, money, and effort
  • 00:41 — Why that belief left me constantly broke and struggling to make ends meet
  • 00:53 — How there are only three major parts to any business and what they are
  • 01:18 — The real secret to business success and how it will have the single biggest impact on your financial life
  • 02:17 — Why you should focus 80% of your business time, energy, money, and learning in this one particular area

Again what I covered in this video is counterintuitive. It’s not common knowledge nor is it common sense — but it works in the real world and that’s all that matters. True or true?

The fact is, if you don’t put your time and focus on marketing, you will always be working too hard AND earning too little.

So whether you like it or not, marketing will always have the single biggest impact on your business’ success, mediocrity or failure.

Which is a big, big problem…Why? Because unfortunately, most people are bad marketers.

But there is good news! You don’t need to know everything in marketing to succeed. You only need to know the right things. So to help you in this arena I created a FREE web class, called:

The 500 Million Dollar Secret


In this class, you’ll learn:

  • The most common AND deadly mistake that underachieving businesses make and how you can avoid it
  • How to get 10X more sales and make 10X more income from one slight change to your business model
  • The 10-letter word that will practically hypnotize your prospects and customers and make them fall in love with you
  • How to instantly eliminate all fear, doubt, and non-supportive beliefs around the word “selling”
  • And much, much MORE.

Friends, I can’t emphasize how important this free training will be for you and your business. Allow me to teach how you to approach marketing in a whole new way so you can reach the level of success where you’re finally working LESS and earning MORE!

Click here to register for my free class and select a date and time that works best for you.

Where do you put the majority of your focus on in your business or career? Leave a comment below.

For Your Freedom,

 

UP NEXT:

Discover The 4-Letter Word To Eliminate “Selling” Completely And Still Get Rich

 

 

 

 

 

 

Deliver Your True Value: Commit To Product Creation

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If you want to make money, you have to know your value so that you can deliver your true value fully. Keep reading for 4 income factors that will help you know your value and deliver it.

Follow These 4 Income Factors To Deliver Your True Value

Who wants to make more money? Better question: who doesn’t?

We’ve heard the phrase, “Money isn’t everything.” Of course it’s true, but … like it or not, money is a huge part of our lives. And a lot of people know it. Heck, they might think about it all the time, but they still don’t really understand it.

Quick: if I were to ask you to give me a definition of money, what would it be? “You buy stuff with it, Harv.” That’d be a fair enough answer.

Technically, money measures the value of goods and services exchanged between people; the key word being value.

 

Value is what determines how much money you’ll make. You will be paid in direct proportion to the value you deliver according to the marketplace. And let’s be honest, folks: there are a lot of broke people out there because they don’t deliver a lot of value in the eyes of the current marketplace. That brings us to the other keyword here; deliver.

There are so many good ideas out there, and so many “reasons” why we’ve never heard of them. It’s simple . . . if you don’t deliver your true value, you won’t get paid a lot. Before we get to the science part of making money, we have to deal with simple and basic understandings.

These 4 income factors determine how much you’ll earn:

  • DEMAND: Offer a hot product or service that a lot of people want.
  • SUPPLY: To increase your value in business, you must provide something few others have, or do something in a way that no one else does.
  • QUALITY: How good your products and services are — and just as important — how good you are at your business. The higher the quality, in relation to the price, the higher the value.
  • QUANTITY: how much of your product or service you deliver.

Of all four factors, most people have the greatest difficulty with this last one. You can have an excellent product or service, and you may even deliver it to the market, but you could also not do it in enough quantities to create wealth. If you want to get paid, you have to deliver your true value to people. If you want to get rich, you must deliver your true value to a lot of people!

 

Here’s the thing; no matter what business you’re in, you have to sell a product, or better yet, products. A product increases your ability to deliver huge quantities. When you have a product to sell, there are no limits on how much you can produce and deliver, therefore, no limit to how much money you can make!

This is where I challenge would-be entrepreneurs, businessmen and women, dreamers, and anybody with a great idea. Stand up! Take actionable steps to at least find out if your idea could be viable. Research usually doesn’t cost much, if anything at all. Ask yourself:

  • What kind of demand is out there for your idea?
  • Is there any competition?
  • What further research do you need to do to make sure it’s a great product?
  • Are there someone else’s great products you could sell while negotiating a cut on that?

Demand, supply, quality and quantity are the cornerstones of value, and delivering massive value means being well on the way to wealth creation.

Exercise: Know Your Value and Deliver Your True Value

1. Have you had great success with an idea you turned into a product? If so, share your success here so others can learn from your actions.

2. If you don’t have a product, why not? What is stopping you from taking action and delivering your value? Share it here and someone else just might have great feedback for you to help you move forward.

This article has been updated for relevancy and accuracy. It’s original publish date was 02/19/10.

The 3 Biggest Life Lessons I Learned From My Dad, T. Harv Eker

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Jesse Eker shares life lessons taught by T. Harv Eker

Hi everyone! Jesse Eker here… As you can imagine, my dad, T. Harv Eker, has taught me a LOT — and a lot of my success comes from the habits he’s helped me create and the “life lessons” he’s taught me over the years.

A lot of these lessons have been shared with you through his teachings…

But I thought I would do something special today in light of Father’s Day (that happened several days ago), and share a video that we posted last year on the 3 specific lessons that I learned from my dad that have had the biggest impact on my life… And how they can serve you in your life too.

Enjoy!

NOTE: Click the audio button on the video to turn on the volume! 

In short, here are the top 3 biggest lessons I learned from my dad, T. Harv Eker:

  1. You’re paid based on the value you deliver.

  2. Always have integrity with yourself and with others.

  3. Correct and continue — take action, receive & evaluate feedback, and make the necessary corrections.

What are the biggest life lessons you learned from your dad or father figure(s) in your life?

Please comment below so we can all learn from each other. I look forward to hearing from you!

To Your Success,
Jesse Eker
Managing Director
Harv Eker International

 

 

UP NEXT:

T Harv Eker’s Top 10 Tips For Wealth & Success
T. Harv Eker on stage teaching top 10 life lessons

 

 

 

 

 

Effective Marketing Strategies You Should Implement Today

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Effective marketing strategies are key to the growth of your business. I want to share 3 proven strategies that you can apply today that will push the needle in your favor. Keep reading for three marketing strategies that are sure to help you establish your brand.

Apply These 3 Effective Marketing Strategies To Your Business

A few months ago I blogged on the importance of marketing in order to nurture and grow a profitable business. Without effective marketing, how will enough people get to know you, your business or your product in order to buy from you in the first place? It’s basic, but like I said before, there’s never a shortage of examples of bad marketing.

Here’s part of the reason why. Think about a time when you were in a conversation with someone and it seemed to just go on and on. You want to be polite, but you’re losing interest.

You find yourself drifting and daydreaming. Eventually, you’re just looking for a way out!

Is it because the other person doesn’t have anything of value to say? Not necessarily, because a good communicator can make almost anything sound interesting. Not only that, a really good communicator makes the other party want to hear or experience more. A lot of the time, we lose interest because the other person goes off on tangents. We’re really not sure of what they’re talking about. If we can’t identify what their point is, then how can we respond?

Here’s 3 effective marketing strategies to apply to your life:

  • A clean message
  • Articulate what you do
  • Create your sound bite

1. A Clean Message

Like an engaging conversation, having a clear message is the first crucial element of an effective marketing strategy. The difference is that in marketing you have even less time to capture your prospect’s interest. Get to the point! Otherwise—like a boring conversation—bad marketing makes people turn the channel, change the station, flip the page, or navigate to a different website.

2. Articulate What You Do

One of the most essential skills you can have is a way to articulate what you do in a powerful, clear, concise and attractive manner. Clarity is important because it leads to power, both yours and your customers.

It lets them understand exactly what it is you can do for them, and gives them the feeling of being empowered in making the choice to go with you because your message spoke to their needs.

3. Create Your Sound Bite

Your presentation doesn’t have to be award-winning. Think about that commercial for “HeadOn”. Remember that, the headache pain reliever? It would just say the same thing over and over … “HeadOn, apply directly to the forehead …” Most people found that commercial really annoying. Well, it was so effective, it made $6.5 million in sales in 2006, and as it turns out, the stuff hasn’t even been proven to really work!

What your business needs is a sound bite, a short message said over and over again throughout your marketing material and communications. It needs to be in your brochures, online promotions, sales presentations, media appearances, etc. Having a product that actually does what you say it’s going to do, obviously, would be better for your business.

Exercise: Take Action

Write a 30-second sound bite. Describe your business in these terms:

  1. Who you are
    • the name of your company
    • your position
    • your experience
    • what you do
    • what your company does
  2. Who you cater to
    • who’s your target market
  3. The problem you solve for people
    • how you benefit your customers directly
  4. What makes you unique
    • your product(s)
    • your edge against competition
    • the quality of your customer service

Let me know your thoughts here. How about your experiences with different marketing strategies? Success stories? Things that didn’t work so well? How has social media marketing changed the game for you? Let us know how effective marketing strategies worked for you so we can all learn.

This article has been updated for relevancy and accuracy. It’s original publish date was 03/05/10.

How To Be More Than Just Interesting With Your Marketing

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Want to learn how to be more than just interesting with your marketing messages? Keep reading to learn four basic elements to highly effective marketing.

Creating Marketing Messages That Are More Than Just Interesting

 

As you might have noticed in recent blogs, I’ve been talking about some of the actual aspects of business rather than the mind of the millionaire side. The concepts of both the tactics of business and the psychological prerequisites can’t be summed up in a few pages of blogging. I thought I’d focus on marketing a little bit more—something that’s so easy to know is a necessary thing to get right, but not always so easy to execute effectively because it takes work to learn how to be more than just interesting.

Last week we looked at making clear, concise statements in a marketing message. There are four basic elements that make a message highly effective so you can build success:

  1. Attention
  2. Interest
  3. Desire
  4. Action

For now, let’s focus on interest because gaining a prospective customer’s interest will play a huge part in the other three elements. Interest has to come at the beginning of the message. If you don’t hook them immediately after you’ve got their attention, they’re gone.

So what gets people’s interest? That one’s easy enough: pleasure and pain. No matter what we’re doing in life, it has to do with either finding ways to increase pleasure or avoid pain. These are mind-based motivators with some emotional elements attached, as well.

 

A pleasure-based opening for a marketing message is actually very simple. You’re capturing interest based on a positive benefit. For example: “Get ripped fast!” The message: get in shape. The benefit: it can happen quickly.

You definitely want to point out benefits, but research shows that messages about how to avoid pain have a much more profound effect on sales than the pleasurable benefits of your product or service. Pain-based marketing can triple a business’s income. Pain-based messages identify a problem and then offer remedies. It’s the problem-solution opening.

There are three types of problem-solution openings:

  1. You-based
  2. Me-based
  3. Them- or People-based problem

You-Based Opening Marketing Message

An example of the You-based opening: Do you have [fill in the blank] problems? What you’re implying in just a few words is that if the prospective customer had been looking, they’d have already found a solution by now. Your solution could be just that more appealing.

Me-Based Opening Marketing Message

The Me-Based opening tells your own story or that of your client’s. Telling the story of how I went from one failed business to another, then becoming a millionaire adds credibility—“I’ve been where you are.”

Them-Based Opening Marketing Message

The them-based problem-solution creates an instant line of connection whereby you ask the prospective customer a question. They can identify with it immediately, kind of like Seinfeld doing a stand-up about common things that everybody can identify with yet may not think about too often. For example: “You know how so many people today are stressed about their retirement savings? Well there’s an amazing informational product out there that’s helping thousands of people right now…”

Exercise: Working On Your Marketing Message Skills

As an exercise for learning how to be more than just interesting, write five openings for a marketing message.

  • Pleasure-based
  • Pain-avoidance-based
  • You-based
  • Me-based story
  • Their problem (“You know how …?”).

One great place to start is with your headlines. If you can get your reader to notice you via your headline, your success rate of capturing their attention to actually read your message skyrockets. Anyone can come up with dozens of these messages, but your challenge is to be more than just interesting. Be absolutely convincing. Be creative, effective, productive, and then be rich!

Here’s a great resource to help you become a master at crafting headlines: http://www.copyblogger.com/magnetic-headlines/

Tell me your thoughts in the comments section. Have you had great success learning how to be more than just interesting when crafting marketing messages that work? Let us all know your strategies. Have you struggled in this area? Share your challenges here, and let our online community support you and give you ideas to move you in the right direction.

This article has been updated for relevancy and accuracy. It’s original publish date was 03/12/10.

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