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How To Be More Than Just Interesting With Your Marketing

Want to learn how to be more than just interesting with your marketing messages? Keep reading to learn four basic elements to highly effective marketing.

Creating Marketing Messages That Are More Than Just Interesting

 

As you might have noticed in recent blogs, I’ve been talking about some of the actual aspects of business rather than the mind of the millionaire side. The concepts of both the tactics of business and the psychological prerequisites can’t be summed up in a few pages of blogging. I thought I’d focus on marketing a little bit more—something that’s so easy to know is a necessary thing to get right, but not always so easy to execute effectively because it takes work to learn how to be more than just interesting.

Last week we looked at making clear, concise statements in a marketing message. There are four basic elements that make a message highly effective so you can build success:

  1. Attention
  2. Interest
  3. Desire
  4. Action

For now, let’s focus on interest because gaining a prospective customer’s interest will play a huge part in the other three elements. Interest has to come at the beginning of the message. If you don’t hook them immediately after you’ve got their attention, they’re gone.

So what gets people’s interest? That one’s easy enough: pleasure and pain. No matter what we’re doing in life, it has to do with either finding ways to increase pleasure or avoid pain. These are mind-based motivators with some emotional elements attached, as well.

 

A pleasure-based opening for a marketing message is actually very simple. You’re capturing interest based on a positive benefit. For example: “Get ripped fast!” The message: get in shape. The benefit: it can happen quickly.

You definitely want to point out benefits, but research shows that messages about how to avoid pain have a much more profound effect on sales than the pleasurable benefits of your product or service. Pain-based marketing can triple a business’s income. Pain-based messages identify a problem and then offer remedies. It’s the problem-solution opening.

There are three types of problem-solution openings:

  1. You-based
  2. Me-based
  3. Them- or People-based problem

You-Based Opening Marketing Message

An example of the You-based opening: Do you have [fill in the blank] problems? What you’re implying in just a few words is that if the prospective customer had been looking, they’d have already found a solution by now. Your solution could be just that more appealing.

Me-Based Opening Marketing Message

The Me-Based opening tells your own story or that of your client’s. Telling the story of how I went from one failed business to another, then becoming a millionaire adds credibility—“I’ve been where you are.”

Them-Based Opening Marketing Message

The them-based problem-solution creates an instant line of connection whereby you ask the prospective customer a question. They can identify with it immediately, kind of like Seinfeld doing a stand-up about common things that everybody can identify with yet may not think about too often. For example: “You know how so many people today are stressed about their retirement savings? Well there’s an amazing informational product out there that’s helping thousands of people right now…”

Exercise: Working On Your Marketing Message Skills

As an exercise for learning how to be more than just interesting, write five openings for a marketing message.

  • Pleasure-based
  • Pain-avoidance-based
  • You-based
  • Me-based story
  • Their problem (“You know how …?”).

One great place to start is with your headlines. If you can get your reader to notice you via your headline, your success rate of capturing their attention to actually read your message skyrockets. Anyone can come up with dozens of these messages, but your challenge is to be more than just interesting. Be absolutely convincing. Be creative, effective, productive, and then be rich!

Here’s a great resource to help you become a master at crafting headlines: http://www.copyblogger.com/magnetic-headlines/

Tell me your thoughts in the comments section. Have you had great success learning how to be more than just interesting when crafting marketing messages that work? Let us all know your strategies. Have you struggled in this area? Share your challenges here, and let our online community support you and give you ideas to move you in the right direction.

This article has been updated for relevancy and accuracy. It’s original publish date was 03/12/10.

How to Leverage Yourself: Work Smarter Not Harder

You can’t be in more than one place at a time. Physically speaking, it’s impossible, yes? Let’s think outside the box a little bit so you can learn how to leverage yourself in order to have a real financial impact.

Leveraging Yourself for Financial Success

A lot of you are familiar with the concept of leveraging yourself, yet I often find that many people out there don’t fully appreciate the importance of leveraging. It’s one of those terms that get bandied about in the business world so often that people take it for granted, one of those “Here we go again” terms. Yet, a huge part of financial success building is leveraging.

It simply means doing more with less. The idea is to work smarter not harder, get more done and deliver more value. You know you’re leveraging to the maximum when you’re away from the things you don’t enjoy and are doing what you really love to do. That means you’ve changed your blueprint about what’s available for you in your life, where you can be and how you play the game.

How does this apply to the average person?

You can start a business with little or none of your own money. It means delegating as many tasks as possible to others. It means using other people’s talents, skills, contacts, abilities and resources for mutual advantage. You’re good at whatever you do, but other people are better than you in other areas. Do what you’re good at and let others do the rest.

After you’ve gotten over the blueprint barrier, the next step is coming up with what will maximize your ability to leverage a talent, product, or idea. Can you create a book, program or a technology, and license it for royalties? That’s one of the easiest ways to generate easy, lucrative, passive income.

Using your resources

When it comes to leveraging, though, you’re not just maximizing other people’s skills and resources. You also want to get more out of yourself. That means enhancing your business knowledge and developing yourself personally. Be a constant learner. The best form of leveraging is self-education.

When you know certain things and develop yourself, you put that into action. If you’re not doing something with your skills, your knowledge becomes useless, it stagnates, and you start to feel bad about yourself. Who needs any more of that?

You vs. Your Health

If you really want to take it to the next level, leverage yourself by increasing your:

  • Health
  • Stamina
  • Energy
  • Anything business related

Get into shape. “I don’t have time” is an easy excuse. However, a person can think that they don’t have time to work out. Think about how much could get done when you have more energy to keep going instead of feeling fatigued and drained.

In general, leveraging means managing your time effectively. Less turns into more: more you, more money, and more of what you really want out of life.

Exercise: Think about what you could leverage and act on it.

  1. What’s that one thing that you know you should not be doing because it is not a good fit for your skills and time?
  2. How can you give it to someone else that is better suited to take it on?
  3. Act now to get your “leverage momentum” moving forward!

Has this post helped you to learn how to leverage yourself? Let us know in the comments section below!

Up Next: How To Be More Than Just Interesting With Your Marketing

This article has been updated for relevancy and accuracy. It’s original publish date was 03/26/10.

Finding Balance In Your Work and Personal Life

In normal conversations when we use the word “balance,” we tend to think of balance being an even distribution. And in many cases, this is correct. But when it comes to your life or your business or career, this couldn’t be farther from the truth. Finding balance in your work life and personal life takes effort.

How To Find Balance In Your Life

I want you to say this phrase out loud: “Balance means equal attention given to both or to all…” Then I want you to say it again and remove the word “equal” because having equal attention in all things cannot and does not work in anyone’s life, including yours.

So if balance doesn’t work in equal proportions, then how does it work? We’ve talked a lot about the 80/20 rule or the Pareto principle. It says 20% of your activities will create 80% of your results. This means that 80% of what you do is wasted as far as the results you want are concerned.

So what do you do to find balance in your life?

  • Prioritize
  • Be productive
  • Separate different areas of your life

1. Prioritize

The first thing you must do is prioritize. You have to say, “What do I do that is productive, makes money and gives me joy?” The reality is most of our time is spent on frivolous, crappy stuff that doesn’t create real results.

Sometimes if I’m not careful, I can be on my email for four hours because I’m curious and think, “What does this financial letter say? What does this other guy say? What’s all of that about? What does he want over here?” I then catch myself and notice how many hours have gone by when I could have finished the emails I needed to do in 20 minutes.

2. Be Productive

That’s life. You have to discipline yourself to be productive.

3. Separate Your Life Into Sections

So how do you prioritize effectively so you can be productive? I want you to think about dividing a piece of paper into two sides, a left side and a right side. Most of our students are involved in a business, work, a career, or something where money or business is involved. So we’re going to put money and business on the left-hand side of the paper. On the right side, we’re going to put the rest of life. You might be thinking that that’s unbalanced, but it’s not.

Let’s take the money and business side, first. I’m going to share with you a big secret right now that not too many people know. I call it “The Big Kahuna”. The big kahuna means the “big thing”.


Determining Your “Big Kahuna” 

In your money and your business, what is the one big thing you can do that will have the most impactful effect and will create the biggest results for your business or career? It’s the ONE thing — not the ten things, five things, four, three or two things.

For my situation, I’ve been fortunate enough to do enormously well on my book, Secrets of the Millionaire Mind. That book brought me a lot of clients and business from all over the world and has sold over 2 million copies in 43 languages. So, “The Big Kahuna” for me that would have the greatest impact would be writing another best-selling book, and that would be huge compared to everything else that I do on a day-to-day basis.

So, how much time should you dedicate to “The Big Kahuna”? 50% percent of all of my business time would go into my Big Kahuna. This may come as a shock to some of you reading this right now. But let me ask you this: Do you want greatness or do you want mediocrity? Do you want wealth or do you want to earn a living? If you want wealth, you have to work on “The Big Kahuna” and make it happen. That’s what will create greatness in your life.

Okay, what’s an example of a big kahuna for someone else who is in business?

I can tell you right now that 99% of every business problem lies in marketing and sales. If you are a great marketer, chances are you’ll make great money. If you’re a lousy marketer, chances are you’ll make lousy money.

I can tell you with absolute certainty that the most essential skill I have is the skill of marketing, and 99% of the time, that’s my big kahuna. In my experience, most people who are underachieving are not spending enough time on marketing. The reason is that they either don’t like it (very common), or they don’t know exactly what to do to make it work.

That is why we created our web class, The 500 Million Dollar Secret, to teach you exactly how to become a master at marketing. You can learn what common mistakes most people make and how you can avoid them. You’ll also get the opportunity to know exactly what I do in my own business to predict success.

Dedicating Time To Your Personal Life

For the right side of the paper (the rest of your life), how long does it take to have dinner with your family? It takes an hour a day. How long does it take to read a book to your kids and spend quality time with them? It can take an hour or less. How long does it take to work out? It takes half of an hour to an hour. You DO have time for everything else, and that’s the bottom line.

Exercise: Finding Balance Between Your “Big Kahuna” and Personal Life

Decide what your big kahuna is. If it isn’t marketing, then what is it? Come up with a plan to divide your time to create success in your personal life and your business or career. Leave a comment below and share your story with us!

For Your Freedom,

T. Harv Eker’s Top 10 Tips For Wealth & Success

harv eker pointing up

When it comes to creating wealth and reaching high levels of success, there are only a few rules and principles that you need to consistently follow to get there. 

However, if you don’t get good guidance from someone who has successfully done it before you, and you end up taking incorrect actions, you’ll find yourself struggling to reach the level of wealth and success that you desire.

Over the course of 30+ years in business and bringing in over 500 million dollars in revenue, T. Harv Eker has definitely achieved a high, high, HIGH level of success AND wealth, so he’s a great person to model, yes or yes?

When it comes to creating wealth and reaching high levels of success, there are only a few rules and principles that you need to consistently follow to get there. Share on X

Watch the video below and keep reading to learn T. Harv Eker’s top 10 tips for wealth and success. 

Want to learn more from Harv? Attend his free web class, The 500 Million Dollar Secret.

1. Take Ownership Of Your Life 


So many of us spend our lives waiting for our “big break.” We think that if we just put our heads down, work hard, and do the right things, eventually someone will hand over the keys to our success.

If you want to create real success in your life, you need to believe that you are the one creating your own life. And on the flip side, that you are the one who creates any mediocrity or financial struggle. It may sound harsh — but if you look at it the right way, it’s actually empowering. Because if you’re the one responsible for your own failure, then you’re also capable of changing your life for the better. 

This is how wealthy people see the world, and it’s one of the reasons for their success. Most middle class and broke people see things very differently. Instead of consciously creating their lives, they see life as something that happens “to” them, instead of “for” them.  

So, before you try to do anything else, it’s time to take control. When you believe that you can create the life that you desire, rather than waiting for good things to happen to you, you’ll be putting yourself on the fast track to wealth and success.

2. If You Want To Change The Fruits, First Change The Roots


This may not make a lot of sense at first, but picture a tree in an orchard. Any kind of fruit will do. This tree you’re imagining represents your life. In life, all of our actions will eventually have some kind of result. In other words, your tree will someday bear fruit. But what kind of fruit? Will it be juicy, crispy, and sweet? Or will the fruits of your labor be disappointing and bitter?

Most of us would like the juicy, sweet fruit – the successful results. So, if you want a tree to produce more and better fruit, what do you do?

You go back to the roots.

You can’t change the fruit that’s already been produced, but you can make tomorrow’s fruit sweeter. You nurture the parts hidden under the ground, knowing that eventually, your efforts will affect the entire system of the plant. Life is the same way. If you aren’t getting the results you want, it’s important to make sure you’re focusing on the real problem, not the end result. Focus on the invisible in order to change the visible.

3. Be Willing To Be Uncomfortable


The truth is, most people have trouble stepping outside their comfort zone. When we hit a roadblock or an obstacle, we assume that we’re doing something wrong. But nothing could be further from the truth. Instead of retreating back to old, familiar territory, try taking a different approach:

If you’re feeling uncomfortable, challenged, or discouraged – that means you’re growing.

Even if it doesn’t feel like you’re making progress, the fact that you’re moving outside your comfort zone means you’re moving forward. Many of us envision success as a straight line, a road from point ‘a’ to point ‘b’. But in reality, the road to success is filled with unexpected twists and turns. Being able to accept and adapt to them is one of the major factors in actually achieving any big goal in life.

So, the next time you feel lost, or confused, or just a little out of your depth, remember: it’s actually a good thing to try things that make you uncomfortable.

4. What You Focus On Expands


Have you ever met the kind of person who can’t seem to stop complaining about everything that’s wrong with their life? You probably have. Did that person seem happy, or did they seem absolutely miserable? 

It’s an unconscious trap we all fall into sometimes, but it’s a habit you must break if you want to reach your goals in life. Here’s why. When you are complaining or negative, what are you focusing on — what’s right in your life or what’s wrong in your life? What’s wrong in your life. So, if what you focus on expands, then what are you going to get more of in your life? What’s wrong in your life. 

Instead of looking for reasons why everything is wrong, commit to looking at what’s right. By really focusing on your goals in a new and more dedicated way, you’ll find new roads opening up that you never would have noticed before.

5. Your Word Must Become Law


It’s time to be honest, and the answer to this question may make you cringe. But how often do you start projects and never finish them? So often, we hear from people who start new programs, who set goals for themselves and then never follow through. Finishing what you start is more important than you might think, and it comes down to one word: integrity. And that doesn’t just mean in terms of being honest with yourself (although that’s important).

It also means being whole and complete as a person. When you don’t keep your word to yourself, it feels bad. When you don’t complete what you set out to do, it can shake your confidence and make you feel like there’s no real path to your goals. It’s easy to get stuck in a loop of bad habits and turn this into a self-reinforcing cycle if you’re not careful. 

On the other hand, when you do whatever it takes to keep your word to yourself, that confidence will spill over into every area of your life. It’s a simple matter of self-discipline. It will take some practice and hard work, but in the end, it’s the only way to reach the goals you set for yourself. This is one of the major ways you can own your life, achieve success, and increase wealth potential.

6. Be A Great Money Manager


Do you have a system for managing your money?

If you aren’t making as much as you’d like yet, it may seem easy to write the idea off. You just tell yourself you’ll think about it later when you have extra money to budget. But if you don’t take control of managing your income now, what will you do when you achieve the success you want?  

If you have a poor habit of managing your money, then there is a good chance you’ll still have a bad habit no matter how rich and successful you become. The answer is to first build the habit no matter how much money you earn because money management is one of the biggest differences between rich people and most middle class and broke people. It could make all the difference in whether or not you achieve success and increase wealth potential. 

7. Model Rich & Successful People


How many of us grew up with millionaires in our lives we could use as role models for success? Not too many, right?

The sad fact is that most of us just haven’t seen what it takes to achieve success and increase wealth potential. We can’t go to mom and dad and ask them for advice on how to become a millionaire because most of our parents aren’t millionaires… so how would they know?

Instead, it’s imperative to find people who are rich and successful – and study them to learn how they got there. 

You don’t have to meet these role models face-to-face to use this strategy. You just need to do your homework. Read their books and watch interviews they’ve done. Find out what you can about their past through biographies and news stories. Learn what their lives were like when they were at the same point in their journey that you are now. And then, do what they did. Model their approach.

8. Don’t Put A Limit On Your Income


If you have a job, you have a limit on your income. You automatically have a ceiling on what you can earn. If you want to get rich, you must get rid of all limits on your income. In most cases that means starting a business. 

However, a big mistake people make is when they start a business, they are the business. They are the ones who are solely responsible for the business succeeding or failing. Most small businesses and professionals are set up in a way that gives the owner such a vital role that without them present, the business is unable to function. That kind of setup is a mistake. And that’s the reason why so many small businesses remain small or unfortunately fail.

To be truly successful, your business needs to be able to run without you having a hand in every little thing. If you can step back and allow the systems you develop to run your business for you, even better! Once you step back and allow your business to run without you, there are no limits to the income you can earn.

Think about it – most jobs are based on an hourly rate, a salary, or a commission. That means you can only earn as much as you’re able to work. But when you step back and let your systems do the work for you, suddenly the number of hours in the day will no longer hold you back.

9. Stop Focusing On The Money, Focus On Solving Problems


A big problem I see with struggling business owners, entrepreneurs, professionals, and people transitioning from a job to owning their own business is that they are fixated only on themselves. Do I know enough? Will it work? Will I make enough money? Will they like me? And it goes on and on. However, this is the wrong approach. Stop focusing on yourself and start focusing on others.

Making money isn’t complicated. People will pay for something that solves a problem for them. It’s that simple. You can’t just start a business and hope it becomes successful, it has to have rhyme and reason. People get rich by building businesses that solve problems for others and earned a lot of money for it.

So, you need to shift your focus to being what Harv calls a “problem solver.” You need to decide what you can do to best help people. Money is a result of helping others and providing value to their life.

Think about your life right now. What are you paying for that is helping you solve problems in your life? To get rich you need to help a lot of people solve a problem. That’s the key to success.

This is also a valuable concept that I explain in more detail in my free web class, The 500 Million Dollar Secret. 

Click here to learn more.

10. Never Stop Learning


Finally, don’t make the mistake of thinking that once you’ve achieved a goal, you know everything there is to know! The most successful people in the world are committed to continuing to learn and grow.

Set aside time in your life (and money in your budget) to invest in programs that will teach you something new each day. You’ve probably heard the saying that “knowledge is power” – take it to heart!

So, now that you’ve read Harv’s top tips for wealth and success, what comes next?

Well, that depends… are you ready to learn some more advanced strategies and principles that will help you create wealth in your life? 

If so, then you’ll love my free web class called,

The 500 Million Dollar Secret

On this class airing, you’ll learn:

  • The 80-80-80-80 rule…when followed you’re virtually guaranteed to succeed.
  • How to get 10X more sales and make 10X more income from one slight change to your business model.
  • The 10-letter word that will practically hypnotize your prospects and customers and make them fall in love with you.
  • How to instantly eliminate all feardoubt, and non-supportive beliefs around the word “selling”
  • And much, much more!

Click here to register for my free class and select a date and time that works best for you.

How have you applied any of these 10 tips to achieve success and increase wealth potential in your life? Share in the comments below.

For Your Freedom,

UP NEXT:


Why Marketing Is Your Key To Business Success

 

 

 

 

 

The 80/20 Principle: The Secret to Achieving More (And Making More Money)

When it comes to getting rich, most people pour their time, energy, and money into the wrong areas. Instead of focusing on the actions that will lead them down the path to becoming wealthy, unfortunately, they end up wasting their time and energy. If you haven’t been successful in what you want in life yet, chances are, you have done this, too.  

Become Wealthy By Following The 80/20 Principle

Maybe you’ve heard of the 80/20 rule before.

It’s the principle that states that 80 percent of your success is determined by only 20 percent of your actions. If you think about most areas of your life, this is probably true and some things just have more impact than others. True or true?

The same goes for business.

When it comes to having a successful business and getting rich, there is only one key element that’s more important than any other.

When it comes to having a successful business and getting rich, there is only one key element that’s more important than any other. Share on X

Whether you like it or not, it’s the part of your work that has the biggest impact on both your business and your life.

Would you like to know what it is?  

If so, watch the video below — a sneak peek of my free web class — to find out. You’ll also learn:

  • 00:20 — How I used to believe all parts of my business were equal and that each part deserved equal amounts of time, money, and effort
  • 00:41 — Why that belief left me constantly broke and struggling to make ends meet
  • 00:53 — How there are only three major parts to any business and what they are
  • 01:18 — The real secret to business success and how it will have the single biggest impact on your financial life
  • 02:17 — Why you should focus 80% of your business time, energy, money, and learning in this one particular area

Again what I covered in this video is counterintuitive. It’s not common knowledge nor is it common sense — but it works in the real world and that’s all that matters. True or true?

The fact is, if you don’t put your time and focus on marketing, you will always be working too hard AND earning too little.

So whether you like it or not, marketing will always have the single biggest impact on your business’ success, mediocrity or failure.

Which is a big, big problem…Why? Because unfortunately, most people are bad marketers.

But there is good news! You don’t need to know everything in marketing to succeed. You only need to know the right things. So to help you in this arena I created a FREE web class, called:

The 500 Million Dollar Secret


In this class, you’ll learn:

  • The most common AND deadly mistake that underachieving businesses make and how you can avoid it
  • How to get 10X more sales and make 10X more income from one slight change to your business model
  • The 10-letter word that will practically hypnotize your prospects and customers and make them fall in love with you
  • How to instantly eliminate all feardoubt, and non-supportive beliefs around the word “selling”
  • And much, much MORE.

Friends, I can’t emphasize how important this free training will be for you and your business. Allow me to teach how you to approach marketing in a whole new way so you can reach the level of success where you’re finally working LESS and earning MORE!

Click here to register for my free class and select a date and time that works best for you.

Where do you put the majority of your focus on in your business or career? Leave a comment below.

For Your Freedom,

 

UP NEXT:

Discover The 4-Letter Word To Eliminate “Selling” Completely And Still Get Rich