Learn The Four Keys Areas You Need In Place To Avoid the “Boom or Bust” Cycles Of Your Business

I’m in the corner of anyone who’s tired of mediocrity in their lives; tired of the same ole same ole; tired of just getting by at a job they despise. I say, Amen. Go get what you want. I have the privilege of helping people do that.

With or without my help, though, people do it. You may not think of that corner deli you go to as a business per se, but from the pizza shop to the nail salon to the key maker, everyday people are starting and maintaining businesses all the time. Some succeed, some fail. Some just kinda … never change, always there, like that one place you know that’s been there forever. All sizes for all people.

I say if you’re gonna do it, really do it. Save yourself some pain and hassle by knowing exactly what level you want to be playing at. Take this case for example.

I had a student who lost a big customer and whose company subsequently took big losses. Despite that, he was still profitable, but all that profit went into paying his old suppliers. Eventually, he got to a point where he couldn’t even pay his personal bills.

So what did he do?

The first lesson from that story is you can’t have your entire business depend on one customer. It’s just crazy to do that. Secondly, he was playing small. If you’re so tight that your business is profitable, and you still can’t pay yourself, the whole thing is too small for you.

There are four key arenas in the area of value and profitability:

1) Apply–Get yourself out there.
2) Demand–The problem you’re going to solve.
3) Quality–How well or differently you solve that problem.
4) Quantity–How much you can duplicate the process.

How much of what you offer are you getting out of there? How are you doing it? How many clients are you helping solve this problem for?

If you have five clients now, you need to have 50 clients. I already know what a lot of people will immediately think: “I can’t handle 50 clients.” Fine, understandable, we’re only human. If you can’t handle 50 clients, then you need to leverage other resources because regardless of what you think you can or can’t do, you need 50 clients if you want to play bigger and not get stuck in a cycle of boom or bust.

If you have 50, then you need to have 250. There shouldn’t even be a question of whether or not your personal bills are getting paid, let alone stacking profit for yourself. If your profits are so low you can barely pay yourself, that’s not even earning a living.

Leverage yourself and be able to help 10 times the number of people or companies that you’re helping right now. That will give you 10 times the income.

No questions asked. Double the amount of customers you have in the next 90 days, whatever it is you do “for a living.” When you can figure out how to do that, you’ll be able to double that again in the next 180 days.

Create a system that works, then duplicate that system. Step on the gas. How will you apply your answer to a problem that a lot of people have? How would you market and sell this, generating enough demand to increase your profit beyond “getting by?” How will you duplicate your sales while not sacrificing the quality of it?

Some businesses get by, some people get by. Some don’t. Some crush it. Which of these do you want?

Again, whatever that answer is, that’s okay. To each their own. But, anybody who’s “gotten by” before knows exactly what that means: stress, anxiety, worry. How do you be creative and imaginative, or happy, when you’re constantly in that state?

“Getting by” is, quite frankly, bad for your health. I say “Get Buy,” as in get more people to buy from you because you’re solving a problem. Get cash to spare. There’s nothing greedy about ensuring the future success of your business and the livelihood of you and your loved ones.

Don’t short yourself or them: think big!

 
For Your Freedom,