Why Focusing On A Problem Will Make It Almost Impossible To Solve

lightbulbs drawn on a chalk board

Not that long ago, I had an issue where I ran an ad that I wrote myself, and I thought it was a very strong ad for my Millionaire Mind Intensive program. We put a lot of time, energy and money into it.

We ran the ad for three days. After the first day we got no calls. Half the second day is gone and not one call. I’m thinking, “What the hell is this? The ad must be shit!”

Of course my first impulse was to go into stress mode, but instead of sitting around trying to figure out what went wrong, we just bumped up our other advertising avenues and rallied to get as much notice out for the event as quickly as we could.

Once that settled down and the freaking-out ceased, I got a phone call from an old acquaintance of mine saying, “Harv, I saw your ad. I called the 800-number, and it goes to nothing. There’s no answer. There’s no ringing. It’s silent.” I phoned the number myself, and sure enough nothing but silence. Turns out there was a screw up with the phone company.

The first lesson here is that when something goes wrong, don’t immediately assume it’s your fault. But bigger than that, when something goes wrong, forget about who’s to blame. Jump into creative problem-solving mode.

You need to look at a problem in order to have a solution. That means being somewhat distant from it. But what do most people do? We look for problems, or rather, why a problem is what it is. In other words, sometimes we create problems where there may be no problem at all.

Like I said, I think I’m pretty good at marketing, and I’ve had decent success. So when I write what I think is great advertising and get zero results from it, yeah my pride takes a hit! Like anybody, my first instinct was to go to “What did I do wrong?”

Luckily, I also have years of experience to let me remember that yeah, sometimes shit happens at the worst moments! Freaking out, getting mad, or being upset does nothing but make things go from bad to worse. Now, my automatic response is to not linger on the problem for too long. Frick the problem and let’s find a solution!

Most of the time we’re still in the problem when we’re looking for its answer. We’re still in that negative place imagining what it’s like outside. The way to think outside the box is to get a whole different box. That means leaving the “why” a problem is what it is, and focusing solely on how to solve it.

Stay focused on what you want–the goal–and solutions arise as long as you don’t let the freak out take over. It’s been one of my ultimate learnings in my career and my life: you have to trust yourself and trust that you can figure things out even in the worst of moments.

I’m not saying don’t work on important issues when something is consistently not working. The phone company in the example above needs to work! But don’t spend all of your time on the issue. Spend your time on creating new paths for yourself.

Having alternatives means that when things don’t go your way, you give yourself increased opportunities for reaching the same outcome, just maybe in a different way than you may have originally thought.

Here’s a mini exercise. Think about something you’ve been working on that hasn’t been working out for you. Now write down 3 ways that are different from what you are doing now that can possibly still get the same outcome. This can be in your business, career, relationship, or health, whatever. Don’t think too long about why it’s a problem, think about 3 different ways you will solve it.

Here’s an example. You want to lose weight and you’re having a hard time getting to the gym.

Here are some alternatives.

  1. Go on a diet instead and regulate your eating
  2. Get a personal trainer/coach to keep you accountable
  3. Find a fun class that you enjoy going to so there is no thought about working out

Good or good?

Tell us about what you wrote down…we want to hear from you!

If you’ve been trying to reach success, but haven’t yet achieved it, then I want to recommend a new solution for you.

It’s my class – Zero To MultiMillionaire – that’s happening on November 17th.

I’d love it if you’d join me as my guest.

Click here to reserve your seat now.

For Your Freedom,