The Four Nicest Words
When you’re my age and you bring up entertainers who have been doing their thing for decades, you run the risk of dating yourself. But I think it’s safe to say even younger people are familiar with the late comedian George Carlin. He and a Pacifica radio station single-handedly changed Federal Communication Commission policies by letting us know what the seven filthiest words are in the English language.
There is no beating the comic genius of Carlin, but I can take a different track and offer some of the best words we can use to communicate powerfully and effectively, especially when you’re trying to influence someone positively.
These are things that we sort of already know intuitively: when engaging in conversation with friends or strangers alike, you want them to feel like you know where they’re coming from, even if you disagree with them. You want them to feel understood.
Hence, two of the four best words we can use when communicating: I understand.
If you can get into the habit of responding to every communication with the first two words being ‘I understand,’ generally you will disarm 80% of any negative or resistant energy right there and then. Even if you don’t understand, you say, “Can you clarify that for me just a little bit more?” It’s all about listening, yes? Make them feel heard and understood. Once you’re past that stage, work on the convincing part next.
What else have we instinctively learned about what to say? Well, what don’t you want to say after you’ve repeated back what the other person said yet you don’t agree with it? The dreaded ‘but.’ What usually happens when you say, “Yeah, I see what you’re saying, but …” You know. The other person gets that impatient or irritated look, like you just negated everything they were talking about even though you almost had them convinced that you knew where they were coming from.
The answer is as simple as replacing ‘but’ with ‘and.’ “Yeah, I hear what you’re saying, and here’s something else I was thinking about in addition to that.” It’s as easy as that.
Now what’s that last ‘nice’ word? It’s something that helps us identify with others while still also distinguishing our point of view, without making the other person feel like they’re being distinguished away from you. So instead of saying, “You have a ways to go,” you say ‘we.’
“You know, sometimes we as people have a tendency to make snap judgments even though we don’t have all the facts just yet.” That’s a nice way of telling someone they’re being short-sighted or pig-headed without making them feel bad about it. That’s a great tool in leadership or for anyone who displays openness to being educated.
The beauty of this exercise is that you don’t have to take mine or anyone’s word for it. Experiment with these four words consciously for the next week or so. Notice any differences in how people in your life react to you? Are you able to bring your perspective to others more effectively, or outright convince other people toward your point of view? Can’t wait to hear how it goes for you!







Love these great tools. Just been having to deal with a troll online, and I can see how use of these four words would help in furthering the discussion. Now I've got to go and spread this link around. Thanks!
YOU ARE SO ON HARV!!!
Wish our local school board knew better how to use these words!
Thanks! Harv! I really like these 4 words. Sometimes, we're too straight forward and hurt other people's feeling without knowing it. Too many “butts” in the world ^_^ Let's use “And” instead.
Also, “I understand, but…..” is such a turn off. People heard that feel: “No, you don't really understand!”
I shall use these words consciously this week. Your suggestions are always so simple and immediately practicable. Love them!
Very nice artical…these four words will certainly help me improve my communication skills…Thanks..
Dr.Shrikant Harsule
That was really good. I'm going to try it and report back!! I appreciate you and look forward to your blogs.
What an awesome and insiteful lesson. Thank you for sharing it with us.
I love the insight, I am adding these to my practice, RIGHT NOW. I also tend to say “I am listening…” when I want them to go on, if there is a pause, and I am not sure if I agree or disagree with the person. I have found that it sometimes results in breaking the ice and releasing the floodgates, allowing me to understand their point of view even more.
Sage advice! I have been using AND in the place of BUT for a few months. Not only is it disarming for other people, it helps me stay open to a broader range of options, as well.
As a school teacher of at-risk teens I learned early that “but” was a cooperation killer … even if the rest of my words had almost done the trick. And, like you, Harv, I understand what you're getting at with “we”. It is so much deeper than just saying the word, isn't it? When we “we” we start to feel “we” and the communication is genuinely bonding – even if our ultimate goal is to sway the person to our perspective (or at least our perspective now modified by whatever we've learned in our current interaction with that person!)
Love it, Harv! Another disarming tool I've found useful in my business is “Feel-Felt-Found.” As in:
“I know how you feel. I felt the exact same way. Want to know what I found out?”
When we relate to others, they are a lot more open to what we have to share!
Kathleen Deggelman
http://www.KathleenDeggelman.com
These are great, thanks!
Oh that is brilliant, will start using this immediatelly! Great advice!
Like. It's soft. People are left cared for.
This is really great Harv. I want to share it with my team and on my web site. Using these tools will certainly help my business by helping me communicate more effectively. Thanks for your empowering exercise!
I used “I understand” today it didn't as well as I would have liked it to. I believe the person was already heated and frustrated with the ways things work. I will continue in the with the experiment and let you know the results. Thanks for the insight.
You've said a lot of great gems. This one is very powerful
Simple and very powerful reminders, the third one is the charm for me. I will have many more opportunities to practice WE and all three. As a nurse and mentor I have stated I understand and AND, from the heart many a time. Many years ago, in a therapeutic art project, I discovered how similar ME and WE are when viewed from different angles.
Great advice Harv and excellent information on the ability to communicate more effectively. It's crucial these days especially to have people on your side; and simply changes in the way we speak can make a huge difference in influencing people in a positive and happy way.
I understand Harv, and I realize that to replace “but” with and will be very beneficial. We can all grow and expand and even 4 words are enough to change our world.
Thank you.
Kimberly Crayton
Hi Gary,
Thanks for this it is a great reminder. Barb
Thanks Harv,
Another word to take out of my vocabulary…(But) along with Tired & Divorce… Energy is everything! WE all can work on UNDERSTANDING each other AND lead by example every chance we get! Enjoy every moment!
Very good post common sense make sense once again sometimes we have to be reminded as humans blessings
Thanks for the great words Harv! You kick butt! Speaking of butt, check out my website:)
https://www.tamemytummy.com
I agree with this post. I own a couple of cafes in Canberra (Australia) and the need to ensure staff are heard and empowered is important to keeping a positive customer focused business. The last thing I need as a business owner is for my staff to feel negative towards new ideas/concepts; this comes out in their customer interactions. I work hard to ensure my staff feel listened to, that their ideas have value and that they feel empowered to continue discussing with me ways to improve business. I am also able to have a more positive attitude from staff in putting forward change and suggestion to their performance.
As always a great post.
I agree with this post. I own a couple of cafes in Canberra (Australia) and the need to ensure staff are heard and empowered is important to keeping a positive customer focused business. The last thing I need as a business owner is for my staff to feel negative towards new ideas/concepts; this comes out in their customer interactions. I work hard to ensure my staff feel listened to, that their ideas have value and that they feel empowered to continue discussing with me ways to improve business. I am also able to have a more positive attitude from staff in putting forward change and suggestion to their performance.
As always a great post.
4 words to use from now on!!
Love this… works really well with teenagers and kids. I think sometimes they assume adults don't understand before they give us a chance… and these words work wonders in helping them feel heard while also being able to give feedback in a way that will be well received.
Wow, as I said in the tweet it made me feel very much in unknown territory and I am known for being very good at communicating however the last word is one that I would have the hardest time with. I am my best friend and I believe it is important for all to learn this and so my I would benefit from turning it the “I” into a we for in that way it would be our experience and my goal to help others understand self love would happen quicker. We as humans can learn to re-program anything we wish to and therefore become more abundant on earth.
I always love reading your posts they inspire me.
Harv, you hit the nail on the head. People want to be heard above all else.
On a different note: Thanks so much for your comment! Funny story… A few hours before you ran across my blog I was watching “The Secret.” I read the book a few years ago, and it really resonated. But fear kept me from fully committing to creating more wealth in my life. Yesterday, I committed and asked the universe to introduce me to people who could help me grow – and imagine my surprise when I stumbled onto the fact that you had a connection to “The Secret.” https://www.jackcanfield.com/pr…
It blew my mind! I began reading “Secrets of the Millionaire Mind” this afternoon! Jennifer Garza.
“I understand”, “and” instead of “but”, and “we”–got it. Thanks, Harv for all your wonderful wisdom and teachings. Been listening to some of your audio books and even my children now repeat the mantra, “I have a millionaire mind!” Nice to know that they're learning good, sound financial principles at such a young age.
Thanks so much Harv, for giving me new insight with these words. Thanks for being such a great teacher and an inspiration to many.
Thanks for this Harv! I've actually tried it out a little and the results are nothing short of astounding! Keep up the content.