A Different Kind of Blueprint

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By this point, we can talk for days about our money blueprint, yes?

It’s that program we created, or way of being that we’ve grown accustomed to, in relation to money—mostly without us being aware of it. Our money blueprint manifests our financial reality. Like the blueprint of a physical structure, it’s either going to be drawn up big or small—to accommodate a lot of money, or little.

That kind of blueprint is about the mental game of money, but let’s take a look at a different kind of blueprint—the one that encompasses the machine, the vehicle that will build your wealth—that is, your business.

A lot of people start their businesses without any blueprints. They say, “Well, I’ve got a couple of clients. Then I’ll figure out all the marketing stuff and get some more clients.”

That actually could work, but the downside of that kind of success—without a system in place that can handle the new volume—could lead to having so many customers that you literally don’t know what to do with them. You could end up losing as many potential repeat customers as you will the additional word-of-mouth customers those lost repeaters could have served up for you.

Designing a basic blueprint for your business allows you to get the lay of the land for your enterprise and understand how your business is organized. Maybe even more importantly, your business blueprint can show you those critical success factors that aren’t in your business. Enjoying the fruits of owning your business is much different when you can take a six-month vacation from it, yet it’s still running the way it should when you get back.

No matter what the business, there are four basic blocks that need to be included in the foundation of your business’ blueprint:

  • Leadership. This is the part that provides vision, inspiration and makes most of those key, highest-level decisions about how things should be run.
  • Business development. This is mostly marketing and sales. That’s where all the business comes from. These are the team members—and the processes in place—who find those prospects that want your product or service. Business development is where your promises are made and disseminated.
  • Delivery. Once those promises are made, somebody’s got to do the work, yes? In manufacturing, those are the people who create the product. In other businesses, it’ll be those people who provide the service. Those are the fulfillment people, those who deliver on the promises.
  • Administration. These are the often unheralded (don’t take them for granted, though!) people behind it all: accounting, legal, payroll, etc. It’s a separate yet very important group because that’s exactly where a lot of systems and processes often go awry.

Again, no matter what the business, every one of them is going to have these four essential components.

Similar to our psychological blueprints, what’s under the ground creates what’s above the ground. So many of the obstacles we come across in business can be tracked to structure and systems. As intensely as we work on the mind game of money, so to we need to pay special attention to the actual structure of our money making machine.

What do you think? We want to hear your comments and stories!!!