Use This Simple 4 Letter Word To Sell Anything

businessman in a red cape in city

In my seminars I ask my audience, “How many of you don’t like this word?” The word on the flip chart is “Sell.”

A lot of people put their hands up in agreement. They don’t like the word “Sell.” And I say, “My hand is up too. I don’t like the word ‘Sell’ either.”

It has a really gross connotation to it, doesn’t it? There’s nothing wrong with it, but its got a bad rap.

So here’s a trick…

As I mention in my video below, don’t ever use the word “Sell.” Actually, just cross it out and instead use “Help.” Watch the video to learn why you should be using that word instead.

Don’t Use The Word “Sell.” Use “Help.”

I don’t want you to sell anything. I just want you to help people.

How do you make money?

You make money by solving a problem for someone. That’s the only reason people give you money. They don’t give you money because you look good.

So do something that helps more people. Stick within your niche, but do something that helps people and tell them how you help them. That’s called your message.

“My product really helps people.” What people do you help? Tell them in a nice way how you help them.

For example… Don’t say, “Hey, I have a great hair loss program. I have a product that grows hair.”

That’s ok, but is that really attractive? Is that your message? People will say, “That’s not bad.”

Here’s an example…

“Are you sick and tired of looking at your bald, ugly head in the mirror? Do you feel terrible about yourself? Do you remember the days when you used to have a full head of hair and people used to walk up to you and say, ‘Wow, I love your hair’?

“Every single day since then you’ve watched your hairline go back. Here you are trying to comb your three ugly strands of hair across your entire head, and you know it doesn’t cover. You know it sucks.

“How do you feel when people look at you and the first thing you think they’re looking at is your lack of hair? How does that make you feel about yourself? Herculean? No. Hercules had hair. You don’t.

“Would you like to grow it back and feel good about yourself again? Would you like to be attractive? Would you like to feel good in your relationships and your business?

“I have a product for you!”

There’s a little difference, right?

That’s “selling” something. When you know what problem you’re solving for whom, you don’t have to sell anything.

You’re making an offer to people who are looking for your solution. Now you’re in the position of helping, not needing to sell.

Watch my free webinar where I explain a step-by-step model to sell anything at any time and make your business sales predictable.


Let’s Be Clear: Your Goal Is Sales… 

And there’s nothing wrong with that.

You are making an offer for money because that’s what you’re in this for. Those sales are people you’re trying to help.

Just don’t think about it as selling. Whatever you want to call it, if you’re not doing it, you’re broke, or setting yourself up to be broke one day, regardless of your field.

Your business will always have a sales/marketing department. Call it whatever you need to call it to make the unpleasantry behind our typical perceptions about selling go down easier.

Whatever you come up with, it’s all about how you frame it, not the fact that you are indeed selling.

If you liked this lesson, then you’ll love my free web class, The 500 Million Dollar Secret, where I’ll teach you more of these strategies and principles that will show you exactly how to write your own ticket to success. It’s completely free to attend.

Click here to register and select a date and time that works best for you. See you there!

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What do you think? What kind of language could you use to frame selling without “selling”? If the idea’s good, keep it and use it! If you’re up for some creative brainstorming with fellow learners, let us hear from you in the comments below!

For Your Freedom,