Million Dollar Babies (Part II)

Ideas aren’t hard to come by. They’re all around us, sometimes right in front of our noses and we don’t see them. But they’re there. And if people were more honest with themselves, everybody’s got some kind of idea that they’re excited about, or were excited about at one time or another.
That doesn’t mean all ideas are great. We’ve all heard someone’s enthusiastic brain leak only to feel like that cricket in a quiet, packed amphitheater. But there are simple methods that can help focus vague ideas into coherent, sensible choices.
Like modeling a proven winner. This is so easy. As far as I’m concerned, if someone doesn’t get rich in business while having the right people at the right time within his/her reach—which is half of it—you’re either not listening, not paying attention, or a little on the lame side. Harsh but true, and sometimes we need to just own up to it if we want to do something about it.
There’s never an excuse not to copy someone who’s already making a fortune now. The word ‘copy’ strikes people oddly because in school we learned we shouldn’t copy, but like most things we learn in school it keeps people broke.
You definitely want to be unique but do you need to be an original? Heck no! There really isn’t that much new under the sun, and if there is, let somebody else deal with unveiling it. It’ll cost them way more than it will cost you.
But we also leave ourselves with alternatives. Copying not your M.O. or forté?  Instead of copying, look for a hot product or service in a field you love and piggy back, or affiliate, with them.
Why would you affiliate with them versus doing it on your own? They might already be in the market, they might have exclusive product or a great product, they might have major distribution or a major database, or expensive equipment or technology, or the operation size is already established.
In other words, they may already have a lot of the headache kind of stuff that you didn’t have to build yourself or expense yourself or bother with at all. You’re simply there to fill a gap that is mutually beneficial.
This next one is so very simple. Change the niche of an already existing product or service.
By the way, some people call it ‘nitch’ and some people call it ‘niche’, yes? I choose nitch because it rhymes with rich.
You take something that was for the public and then say ‘I am going to make it for women’ or ‘for men only’ or ‘for seniors only’ or ‘for golfers only’. Change the market!
We’ve got target market and we’ve got product niches. Product niche is something specialty, or the biggest, or ‘only’ of some sort. Think about a store that only sells something that everybody uses, like towels. Moving into a new home? Buying a house-warming gift? Where are you going to go to get towels? Towels Only! Product nitches equal your riches!
Now it’s your turn! Give me your feedback to these tips and steps. What do you think generates million dollar ideas for business and for life? I want to hear from you!

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Ideas aren’t hard to come by. They’re all around us, sometimes right in front of our noses and we don’t see them. But they’re there. And if people were more honest with themselves, everybody’s got some kind of idea that they’re excited about, or were excited about at one time or another.

That doesn’t mean all ideas are great. We’ve all heard someone’s enthusiastic brain leak only to feel like that cricket in a quiet, packed amphitheater. But there are simple methods that can help focus vague ideas into coherent, sensible choices.

Like modeling a proven winner. This is so easy. As far as I’m concerned, if someone doesn’t get rich in business while having the right people at the right time within his/her reach—which is half of it—you’re either not listening, not paying attention, or a little on the lame side. Harsh but true, and sometimes we need to just own up to it if we want to do something about it.

There’s never an excuse not to copy someone who’s already making a fortune now. The word ‘copy’ strikes people oddly because in school we learned we shouldn’t copy, but like most things we learn in school it keeps people broke.

You definitely want to be unique but do you need to be an original? Heck no! There really isn’t that much new under the sun, and if there is, let somebody else deal with unveiling it. It’ll cost them way more than it will cost you.

But we also leave ourselves with alternatives. Copying not your M.O. or forté?  Instead of copying, look for a hot product or service in a field you love and piggy back, or affiliate, with them.

Why would you affiliate with them versus doing it on your own? They might already be in the market, they might have exclusive product or a great product, they might have major distribution or a major database, or expensive equipment or technology, or the operation size is already established.

In other words, they may already have a lot of the headache kind of stuff that you didn’t have to build yourself or expense yourself or bother with at all. You’re simply there to fill a gap that is mutually beneficial.

This next one is so very simple. Change the niche of an already existing product or service.

By the way, some people call it ‘nitch’ and some people call it ‘niche’, yes? I choose nitch because it rhymes with rich.

You take something that was for the public and then say ‘I am going to make it for women’ or ‘for men only’ or ‘for seniors only’ or ‘for golfers only’. Change the market!

We’ve got target market and we’ve got product niches. Product niche is something specialty, or the biggest, or ‘only’ of some sort. Think about a store that only sells something that everybody uses, like towels. Moving into a new home? Buying a house-warming gift? Where are you going to go to get towels? Towels Only! Product nitches equal your riches!

Now it’s your turn! Give me your feedback to these tips and steps. What do you think generates million dollar ideas for business and for life? I want to hear from you!