Opportunities Might Be Your Enemies

iStock_000010763230SmallEnemies#2

There are so many sayings we say—most of the time without thinking about it—that make absolutely no sense. Yet we say them out of habit and routine, not realizing just how silly we sound.

For example: “Harv, you can’t have your cake and eat it, too.” Well, what the hell’s the point in having the cake then?

Or how about this one: “Don’t look a gift horse in the mouth.” Well, isn’t that exactly what the Trojans should’ve done?

The point here is that success building requires a lot of deprogramming from so many common beliefs and assumptions we’ve come to take for granted as true, even though a lot of the time it’s the exact opposite. We learned last week that a viable way to jumpstart an enterprise is to buy your product by selling it first.

Let’s take a look at another Rule of Opposites: Put all your eggs in one basket.

Most people will tell you otherwise. Why? Because if you put all of your eggs in one basket and something happens—like dropping it—you’ll lose everything. But I have a solution for that; take bloody good care of that basket!

We already know that no one’s reaching the next level without taking risks, yes? But the way we’ve come to think about our eggs and baskets is fear-based; fear of losing.

This truth is already established—if you want to be rich, you’ve got to be great at something. And to be great at something, you’ve got to focus on that something. For goodness sakes that’s where you put all of your eggs!

Rich people are focused. Poor people scatter their energies. Everything is one thing. It’s hard enough to make it in one business let alone divvying it up into dozens of different places!

‘But Harv—I’m constantly coming across great opportunities!’ This brings me to another Rule of Opposites:

Opportunities can be obstacles!

Opportunities can be obstacles if they take your focus away from what’s in front of you right now. That takes your time because you entertain them, maybe do some research and find out a bit more, and there you go again.

If you’ve got something semi-decent growing, put the blinders on and go for it. Not one person ever got wealthy to begin with in more than one business at a time. One business. One basket.

So you’ll have to choose, but then the next question is, ‘How do I choose?’ Look, pick one. It doesn’t matter because it’s the habit that’s the problem. Pick one to focus on. Worse comes to worse, even if you do mediocre with it, you can always let that one go when it’s finally done and get something going that does work—eventually without you. Then you can diversify and add more.

Choose one and get freaking good at it. Got it? I’m not saying you can’t buy real estate on the side. I’m just saying watch out. Every minute you do the other one you are losing time and energy that could have gone into your one basket.

There’re a lot of opportunities within your business. Make sure you’re doing well with one thing. First get rich and then you have the opportunity to go into other things. Get rich first!

Now it’s your turn! Can you identify one new opportunity within your business right now?  Will you take action and explore it ASAP?  Share your thoughts below and let me know if putting “all your eggs in one basket” just might be a lucrative opportunity for you.