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The Rich are Different—and So are You

Ahhh...The Scent Of MoneyIn an article called The rich are different—and not in a good way,” psychologist Dacher Keltner argues that the rich really are a different breed of people. He says that based on his research, the life experiences of rich people make them less empathetic, less altruistic, and generally more selfish.

“We have now done 12 separate studies measuring empathy in every way imaginable, social behavior in every way, and some work on compassion and it’s the same story,” the article quoted Keltner as saying. “Lower class people just show more empathy, more pro-social behavior, more compassion, no matter how you look at it.”

Great. Just as I’m on a mission to help people re-draw their money blueprints, one of the biggest perpetuated ideas about having a lot of money gets re-enforced by research—that being rich is bad because it makes you a bad person. “I don’t want to be that way; I don’t want to be rich. I just want to be ‘comfortable.’”

On the flip side, Keltner states that unlike the rich, poor people have to depend on others for survival so they learn “pro-social behaviors.” They empathize more with others and they give more to those in need.

I’m not a scientist or a sociologist, so this isn’t about affirming or denying his findings. Even if you were to just think about it for a second, you can imagine some character like the guy from the game “Monopoly” pinching his curled mustache, glossing over the ways family connections, money and access to top education give his children much more of advantage than what a guy like me had growing up.

The fact is that in teaching thousands of people, it’s one of the main hang-ups that people unconsciously associate with having money: becoming a selfish, unlikable a-hole in the process. And like all stereotypes, they usually come with a sliver of something recognizably true; of course there are rich A-holes in the world, yes?

But not all of us! I certainly wasn’t born with a silver spoon in my mouth. The research didn’t make much of a distinction between those who were born into wealth and those who created wealth by learning how to do it. Don’t you think that would make a difference?

And this is what ultimately brings me to what I got out of this article—rich and poor people are not inherently anything! Are there going to be tendencies? Sure, but there are plenty of poor people who are selfish just as there are rich that are generous.

The fact remains most of us who strive for wealth aren’t going to get there without empathy, good communication skills, honesty, integrity; the very same reasons that Keltner states poor people relate better to others. We weren’t given anything on our road to millions. We don’t have any choice but to develop the best characteristics of people and not the worst.

In the end, there’s nothing—absolutely nothing—that says you can’t be rich and empathetic, rich and caring, rich and fulfilled by a sense of connection to anyone and everyone whether they’re rich or not. If that’s who you are now, you’re just going to be more of that with a bigger bank account.

What do you think? What do you find in the connection between wealth and charity? Are rich people just automatically more selfish? Are poor people automatically more “human”? We want your opinion!!!

Funnel Into The Market Of Success

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Beyond the funhouse mirrors of what people think it means to run a successful business, at the end of the day there’s a science to it, like most everything else.

The definition of a scientific formula is something that has been developed, tested, then tested again and again by geniuses compared to most of us. The benefit we get is those formulas can now be used successfully by just about anybody who applies them. We’re surrounded by formulas that we can simply follow. It may have taken them years to develop, but now we can use them with just a little effort.

There are formulas for business success. Some of them need to be applied before you invest your first dollar into any enterprise. The businesses that fail are the ones that fail to specialize, differentiate, and segment their core customers.

Specialization means you specialize in a particular product or service; a particular market area; a particular industry or geographical area. You target this like a marksman. What do you specialize in? What is your focus?

The next part of successful marketing is differentiation. Every act of professional selling is differentiation; that is, identifying your area of excellence. Specialization focuses on who you’re targeting and what the product is going to be. Differentiation takes it a step further—how are you going to deliver that product and/or service differently than the other businesses your customers could be going to? What are you going to be excellent at? What is it about your product or service that makes it better or superior to anything or anyone else?

If you want to earn the highest possible income, it’s worth taking a week, a month, a year—as long as it takes—to excel in a particular area because that’s where all the money is. Real money is not for the average, the mediocre, the well meaning or the hopeful. It’s for people who are really good at what they do.

Segmentation is deciding who your best customers are based on what you sell, what you specialize in, what you’re already good, and who can most benefit the fastest from what it is you sell. These are the customers that are the easiest to sell to. You focus single-mindedly on them. You identify the 20% of customers who can account for 80% of your sales.

Wave a magic wand and imagine your perfect customer. As silly as it may sound, it is actually the most appropriate analogy to make. Your perfect customer is literally on the verge of buying, all you have to do is meet them, and they’ll take it right out of your hand. Who is that person?

Now by the time they are arriving at your door, you already know what they need because you’ve focused on your specialization, differentiation, and segmentation. You begin talking about your product or service, showing them that all things considered yours is the best choice. You answer their objections or hesitations, close the sale, and get re-sales and referrals from them. Marketing Success 101.

You do this prospecting so you don’t spend a single minute talking with people who are not good prospects. Your job is to identify the people who are most likely to buy, and then connect with them immediately with a benefit that they want now. All you have to do is prove that you can deliver.

The Bigger the Why the Easier the How

Big group of young jumping people.

I have a friend who struggles with weight. Her intention to lose the weight is honest and sincere; desire and action is not the issue. She goes to the gym regularly, participates in multiple softball leagues, and does constant reading on diet trends, trying anything that might work. But eventually, the diet falls by the wayside even if the activities don’t, hence her progress fluctuates.

When I asked what the motivation was for wanting to lose the weight it was, “I’m disgusted with myself.” Okay, sometimes pain can be an effective motivator, but how about something a little more … self-supportive? I don’t know … like looking forward to the day you go to the beach and show off? That sounds a little more compelling and positively motivating, doesn’t it?

Everyone’s motivation is going to be different no matter what the goal, but whatever that “why” is, it better be powerful. It’s got to be emotional. Hey, sometimes it might even be reacting in a moment of total freak-out, but whatever that trigger is, make it mean something to you! If you have a good enough reason, you’ll figure out a way how, won’t you?

I have another friend who quit smoking almost a year now, cold turkey. He had smoked for over 10 years. People, including me, were surprised and proud, all wondering how he did it. No patch. No gum. No electric fake cigarettes. He said it was easy—he looked in the mirror one day and saw a small lump on his neck, in a lymph area.

He then flashed forward to imaginary moments of telling his friends and family that he had cancer. He thought about what it would be like to put them through watching him disintegrate, maybe suffer. He thought about the pain, guilt, and helplessness of those who wouldn’t have the strength to deal with all of that.

That small lump turned out to be only a garden-variety in-grown hair, but it was enough. He broke his last cigarettes in half and that was that.

When you have a big enough reason, the “how to’s” come a lot more easily. You need clear and powerful reasons. It’s also going to allow you to be willing to do whatever it takes.

More importantly, your why has to be stronger than those non-supportive beliefs you’ve been working on. Like, “Rich people are greedy.” Well great! You don’t wanna be broke, but “rich people suck,” and your freaking rent’s due.

You have to have a strong purpose for pursuing money, or anything that really matters to you. If you have nothing behind it, where is there to go? You’re either growing or dying! You’re either going to it or away from it! Got it?

What was one of the biggest challenges or obstacles that you faced in your life, and what was the push that finally got you over that hump? Was it life or death? Absolute need for safety or survival? Would a less desirable outcome have negatively impacted someone you care about? It’ll be interesting to see how many people were motivated to act when someone else would be affected by our actions, our non-actions. We want to hear from you!

Split the Difference

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With so much turmoil going on in the world today, sometimes it can seem too selfish to think about personal riches while so many struggle for basics. This is a feeling I experienced periodically throughout my life—that flip-flop between getting rich as an unqualified goal and wanting to get rid of it all and retreat to a temple or something, or otherwise reject the idea of staying rich.

I’ve made it and lost it. I went from being rich to ‘money is not the most important thing in life’ and ‘why would you put that much focus on it?’ Honestly, I used to think this was a curse. It’s like I had this split personality where one side was about being an entrepreneur and focusing on finances. But I had this other part of me that just wanted to be at the monastery, meditate and eat in silence.

It took me years to figure out that neither extreme was really me. Sometimes it takes success to understand success in itself is not enough. I had to win and lose, tune out and turn on in order to learn that when you reach your first big goal, joyousness, gratitude, and satisfaction don’t just automatically jump on for the ride.

There has to be an intention for these intangibles, and that means knowing what makes you joyous, grateful and satisfied—where money has nothing to do with it. The money only takes it to a whole other level. So discovering these things about yourself certainly does require asking yourself quality questions—or in my world, that and some soul searching.

There’s an eloquent balance between wealth and spirituality that I can now fully embrace, as should we all. For the spiritual-minded in a world of such disparity, consider yourself blessed to have an interest in that and in financial success. Be the fortunate one to put the two together and help other people know that they can be rich and spiritual too. You can be rich and a good person with intentions that consider others.

If spirituality doesn’t ring true for you, throw that out the window anyways. Both riches at any costs and “money doesn’t matter” are two extremes that simply don’t work. They didn’t work for me, and I can’t think of anyone I know who can survive either over the long haul. Intend to split the difference. Balance is beautiful.

Now I look at my duality as a blessing, thanking my stars for the successes and failures, those swings from hermit to world conqueror. You can have your goals, and when you achieve them acknowledge yourself and be thrilled, but there better be something else bringing you joy in your life, or you can end up psyching yourself out of success.

Bank riches without inner riches is a bank account waiting to see itself dwindle, because you’ll look for other ways to use that money to fill a hole that it can never fill—even if that means consciously or unconsciously getting rid of it.

Do you have any stories of having a bunch only to lose it willfully? What was it that finally made you realize the money wasn’t enough, and what did you do to get that sense of real satisfaction? What was the particular lesson you can share with the rest of the Millionaire Mind community? We want to hear from you!

File Under ‘Mixed Messages’

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In tough times like these, people are doing more than just making economic and lifestyle adjustments that aren’t always chosen or even wanted. People just do what they have to do.

With these outward changes, though, I believe it’s more important than ever to reexamine our attitudes and beliefs. For those who have been in the Millionaire Mind community for some time, you’re familiar with how blueprint impacts our mental, emotional lives, and economic lives.

We all have our own mental ‘File Box.’ It labels and stores information, yes? Certain ways of thinking and belief systems? The way you think can only come from the information in those files. If it’s not in the file box, you don’t think it.

Unfortunately most of us have file folders that have mixed messages in it. Mixed messages create mixed results. So if you believe that you don’t have the experience to start your own business even though you want to, you’ll act accordingly and never have the experience of starting your own business.  If you don’t believe that you have enough money to manage, you won’t manage your money, which means you’ll never have enough money to manage.

When you don’t periodically challenge your own beliefs, it’s kind of like driving with your foot on the gas pedal and on the brake at the same time. We’ve got mixed messages going out to the universe and to ourselves. We believe we want to get to where we say we want to go, yet some of our other beliefs hold us back.

We’ve got to revise some of those files or add some new ones so we can make new choices that seem perfectly logical and sensible toward what we want; files that support happiness and success versus those that don’t. We want to delete those files or at least neutralize them.

Whether you are naturally pessimistic or just facing uncertainty due to the current economic climate, develop the skill of challenging your negative, unconscious beliefs. However, instead of looking only at your beliefs, first look at your results and your ways of being! Look at your life and that will tell you what you MUST believe for those result to be there.

Describe your current life situation in the financial and work arena. Do you work for others, yourself, or not at all? Do you earn a lot of money, a little money, or a moderate amount of money? Where do you put your money if you have some? Are you a saver or a spender? Are you a risk taker or not? Do you love what you do or not?

Regardless of what you find, the truth is our lives are the way they are not just from circumstances we can’t control, but also because of that one area we can control though we don’t always take the time to do so: our belief system. We always act or not act in accordance with our beliefs. We co-share the results of this with the universe. Control what you can, and let the rest take care of itself.

Now it’s your turn. What are some of the things you’ve discovered about your belief system that may have surprised you? How long have you held on to these beliefs? How are you actively editing or deleting old, unsupportive beliefs? We want to hear from you!