Leverage and Velocity

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Leverage and velocity means maximizing your resources—human and material—to make profit as quickly as possible. It means you’ve got to realize you’re big enough now to need help. You’ve got to lead and replace yourself.

Add on more team members. If you had to pick four people to be on your team right now, the starting line-up is an assistant; a bookkeeper to keep track of all your critical revenue model logistics; a tax strategist; and an attorney later. Protection is key!

Utility players include sales and marketing—which you could outsource if that’s an option that would work better. You might get web people or outsource that as well. Whoever else you need that helps the money machine continue to build.

These are the job descriptions that will get the people to do the things that need to be done but can’t possibly be done be you. If you’re saying yes to everything you’re going to be overwhelmed. You need to be so far in front of what you want done that you’ll say no to a lot of things. You’ve got to learn to be very decisive. Committed people make cash!

You got to be committed to literally staying on top of your business, not working in it. Bookkeepers work in your business. Graphic artists and web people work in your business. Tax strategists work on your businesses. You are on your business when you’re strategically creating a marketing calendar that makes it possible for your monthly revenue models to happen because you’ve planned the pipeline to bring in prospects.

The people who are looking on the strategy side are not doing the daily work. Not to say I haven’t broken this “rule” of staying out of your own business. A business is your baby and sometimes we have can’t help but come back inside and get our feet wet.

But you have to make sure that you have days where you are on the outside looking in. It’s a very different thought process and a very different team.

The faster you get your team together and put a plan in place, the quicker you will grow. Growth is the number one priority for any business, so the need for speed will sort of naturally accelerate the critical functions responsible for creating and growing revenue—namely, marketing and sales. Then we protect that growth and profit with our starting lineup of bookkeepers and “law-people.”

Velocity impacts a number of areas and further dictates leveraging. With social networking and online communities, prospects’ expectations and prior knowledge speeds things up even more, which means we have to keep up.

Having already done their research online, prospects are well armed with the information they need to get the answers they want. If you can’t respond quickly with the request, your competitor’s site is just a click away. And it shouldn’t take a week or a day to get back to her or him. How about five minutes?

Leverage and velocity. They’re just words until you see them in action in your business, and the impact they can have on your financial growth.

What do you think? Have you noticed acceleration in your business or market? In what ways? How has that impacted you, your business, or your potential business? The Millionaire Mind community wants to hear from you!!!